Google Writes On Mobile Site SEO Concerns & Techniques

Nov 19, 2009 at 9:48am ET by Barry Schwartz

The Google Webmaster Central blog has two excellent write ups on mobile SEO concerns and techniques. One is named Help Google index your mobile site and the other is named Running desktop and mobile versions of your site. The reason for the two different articles is that often webmasters consider smart phone enabled sites as strictly mobile sites, but there are many mobile phones that have web browsers that don't provide the rich experience that an iPhone or Android device do. If a webmaster wants to optimize their site for those devices and submit this type of content to Google, they can [...]

Filed in: Google: Mobile, Google: SEO

Site Speed, Google’s Next Ranking Factor

Nov 13, 2009 at 2:01pm ET by Barry Schwartz

At PubCon, Matt Cutts from Google said there is strong lobbying in Google to introduce a new ranking factor into the algorithm. The new ranking factor has to do with how fast a site or page loads. Matt described this as one of his 'what to expect in 2010' bullet points in his presentation yesterday evening in Las Vegas. He explained that Google's co-founders want searching to be real fast, as if you are flipping through a magazine. Part of this is making sure faster web pages rank better than slower ones. Matt explained that page speed is a factor in the search ad AdWords quality score [...]

Filed in: Google: SEO, Top News

Google To Deliver New “Caffeine” Search After The Holidays

Nov 10, 2009 at 7:20am ET by Barry Schwartz

Google's got a present for searchers and site owners. The long anticipated new Google Caffeine search index will go live soon, just after the holidays. The Google Caffeine Sandbox, where people have been invited since the summer to test Google's next generation search infrastructure, has been closed, replaced with this "it's coming" message: We appreciate all the feedback from people who searched on our Caffeine sandbox. Based on the success we've seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sa [...]

Filed in: Google: SEO, Top News

A Year Later, Google To Host New Webmaster Chat

Nov 4, 2009 at 9:38am ET by Barry Schwartz

A year or two ago, Google hosted a webmaster chat even every few months. They were designed to allow webmasters to see presentations from Googlers on web search and SEO topics and then ask questions to Googlers, who would answer those questions in real time. The Google Webmaster Central blog announced the first new live chat event in over a year. This event is named the "Holiday Webmaster Webinar" and takes place a week from Friday, November 13th at 10:00 am, Pacific Standard Time (GMT -08:00, San Francisco). Again, this is the first one since October 2008. This meeting is hosted [...]

Filed in: Google: AdWords, Google: SEO, Google: Webmaster Central

Despite PageRank Dropping In Webmaster Tools, Google Pushes Toolbar PageRank Update

Oct 30, 2009 at 3:00pm ET by Barry Schwartz

Fifteen-days ago, Google dropped PageRank values from Webmaster Tools and the search community took that as a bold statement. The statement was clear, webmasters "shouldn’t focus on PageRank so much," said Google. Last night, Google pushed out a Google Toolbar PageRank update, despite making that bold statement just a couple weeks ago. As Danny explained clearly in his What Is Google PageRank? A Guide For Searchers & Webmasters, "Toolbar PageRank — is a snapshot of internal PageRank taken every few months." Yes, months ago and it is far from current. Despite all of this, Googl [...]

Filed in: Google: SEO

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