Screen Shot Of Google’s New Rejection Notices For Reconsideration Requests

Google Webmaster Tools - Facebook Featured At SMX Advanced last week, Google's head of search quality, Matt Cutts, announced that they will be revising their reconsideration requests rejection notices with more detailed responses in some cases. We've now located an example of the new rejection notices, as shared by @johnedwarddoyle with me on Twitter. The new notice has a new section at the bottom titled "A note from your reviewer." Then the Google reviewer was able to give specific advice that, at least in this case, would be extremely helpful to the webmaster with the manual action. Here is a picture of the reconsideration r [...]


Google’s Payday Loan Algorithm 3.0 Rolling Out Now

payday-loan-search-600 Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google's Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google's head of search quality said, "it's rolling out now!" To catch you up, PayDay Loan 2.0 launched a few weeks ago around May 17th and 18th. That specifically targeted very spammy sites in the porn, pills and casino markets. Payday 3.0 specifically targets spammy queries, versus spammy sites. What exactly that means is not 100% clear. But [...]


Google’s Matt Cutts: MetaFilter Hit By Previously Undisclosed Algorithm Filter

google-flyswatter-penalty-600 Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a major impact on their business. We posted our theories and details on this penalty in our post named On MetaFilter Being Penalized By Google: An Explainer. Last night, at SMX Advanced, Matt Cutts, Google's head of search quality, confirmed MetaFilter was indeed hit by a previously undisclosed algorithm filter or "update," as they are often called. Such filters aim to prevent a wide range of sites from ranking well on Google. For example, the Panda u [...]


Why Build Links? 6 Reasons You Should Be Link Building in 2014

batman_links_meme There are a hundred and one tasks in today's marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link building? Isn't link building dead? The fact of the matter is, if you're working to improve your online visibility in 2014, links should be a consideration. Here are six important reasons why: Link building is still the best way to improve search visibility Links aren't going away anyti [...]


Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week

payday-loan-search-600 Google's head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow. This algorithm specifically targets "very spammy queries" and is unrelated to the Panda or Penguin algorithms. Didn't Google just update the PayDay Loan algorithm a couple weeks ago? Yes, version 2.0 was launched a couple weeks ago. Matt Cutts explained that this goes after different signals. The 2.0 version targeted spammy sites, whereas version 3.0 targets spammy queries. Again, this is launching as soon as tomor [...]


Matt Cutts: New Payday Loan Algorithm Update Coming, More News From SMX Advanced 2014 Keynote

matt-cutts-panda-smx-1314101535 Day one of our SMX Advanced conference is wrapping up, but before we call it a day ... it's time for an SMX Advanced tradition: Matt Cutts, the head of Google's webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news about Google penalties (eBay, Metafilter, etc.), along with updates to Google's Panda algorithm and expectations of a Penguin algorithm update, they'll have plenty to talk about. The room is already packed (as always) and the keynote conversation is due to get started at about 5:00 pm PT. So we'll get starte [...]


A Marketer’s Guide To Using Regular Expressions In SEO

HTTP_shutterstock Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal,  but they're incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer: I'm not a coder, a developer or a network admin. My use of regex is very entry-level, but what I'm about to share has worked well for me across a variety of platforms. I want to share three of these with you: Google Analytics, Screaming Frog and htaccess. Fundamentals Of Regular Expressions (Regex) Let's [...]


Learnings From SMX London: The Impact Of Social On Search

fire_shutterstock_31640122 SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google's Matt Cutts and Bing's Duane Forrester have come out (on more than one occasion) to emphatically state that Facebook Likes, Tweets, Google +1s, Pinterest Pins and other similar social indicators are not part of their algorithms. At the recent SMX London on May 13, 2014, John Mueller of Google and Duane Forrester of Bing took the stage to talk [...]


Google Updates Documentation & Guidelines On Moving A Site

html-code-tools-websites-600 Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they've updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1) Move a site with no URL change (2) Move a site with URL changes With the first, i.e. no URL change, this is typically when you upgrade your site's content management system to a new platform and you have the same domain name and URLs, but you may move the site to a new hosting company. The s [...]


Google To Warn Searchers When A Mobile URL Redirects To The Homepage

warning-yellow-tape-featured Don't annoy mobile searchers. That's the message behind a new warning that Google is showing in mobile search results on smartphones. On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a "faulty redirect" in place that sends the searcher to your home page, not the page they clicked on. We'd like to spare users the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects. Starting today in our English search results in the US, whenever we detect that smartphone users [...]


Google’s Matt Cutts On Assessing Quality Of A Page Without Links

Screen Shot 2014-06-02 at 3.03.09 PM In the latest video by Google's Matt Cutts, he talks about how Google may determine the quality of a page of content without there being many links. By Matt's expression, he seemed to give off the feeling that without links, it is really hard for Google to determine the quality of the page. He said, you have to go to pre-Google days, how search engines worked before links, and look at the words on the page. Matt explained you need to judge the content based on the words on the page and the more often the words are on the page, in a diminishing scales type of way, the more likely the [...]


Google App Indexing Now Supports Eight New Languages

app-indexing-languages Google announced that their App Indexing protocol, the ability for Google to link search results to your mobile apps direct deep content now supports eight new languages. App Indexing lets developers markup their content so that if a searcher has an Android app installed on their phone, and the search result comes up, it would link them to the app's content and not the web page content. This is now supported in English plus Chinese (Traditional), French, German, Italian, Japanese, Brazilian Portuguese, Russian, and Spanish. With this, Google announced several international Android [...]


Google Authorship Goes Down Again, Twice In One Week

google-authorship-yes-image-1400675709 Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google's search results are sprinkled with them, but now, no search results are showing the authorship rich snippet. Here is what authorship should look like next to a snippet: Here is what it looks like when Google takes it away. Last week, Thursday at 3:45 p.m. EST, authorship dropped out of the search results. Google fixed the issue within two hours. Now, aut [...]


Did Google Panda 4.0 Go After Press Release Sites?

google-panda-generic-featured Nine days ago when Google released Panda 4.0 -- which aims to filter out "thin" content from top rankings -- we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I looked at the top Press Release sites and checked if they lost any SEO visibility on a large scale since Panda 4.0 hit, and PRWeb.com, PR Newswire, BusinessWire and PRLog all seem to have lost significant rankings in Google. PRNewsWire.com seems to have shown a significant drop in SEO visibility, dropping ~63% af [...]


No, Google Says There’s Been No Penguin Update

google-penguin-featured This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that they deem as unnatural. This is not the manual actions for unnatural links but rather an algorithm that detects these types of links automatically. A Google spokesperson told us at Search Engine Land, there is no Penguin or other spam efforts goi [...]


Google’s Matt Cutts: One Page With Two Links To Same Page; We Counted The First Link

matt-cutts-two-links-one-page Google's head of search spam Matt Cutts posted a video today answering how does Google handle one page that has two links pointing to the same page. Does it pass PageRank the same way? How does Google handle the anchor text, if the anchor text differs. In short, Mat Cutts said: (1) PageRank flows to each link individually as it would any other link on the page, at least according to the original PageRank document. (2) Anchor text may vary depending on time. Matt said, last time he looked, which was in 2009, they only counted the anchor text from the first link. But he said that may c [...]


Actress Sues Google For Indexing Porn Search Results Tied To Her Name

google-legal-cash-featured Maria Belen Rodriguez is an Argentina-born model, actress and TV personality who now lives and works in Italy. She successfully sued Google and Yahoo in 2006 in her native country, alleging that her likeness was wrongfully appropriated by porn sites and then indexed/republished or disseminated by search engines. There was an alleged sex tape involving Belen Rodriguez (in roughly 2011), which is either the source or a source of the porn-related search results tied to her name. Apparently the porn sites that have damaged her reputation were not sued originally. The precise legal claims [...]


Google Webmaster Tools Adds Fetch & Render By Device Type

Google Webmaster Tools - Facebook Featured Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot sees. It will also show you errors on what resources Googlebot was unable to access, preventing them from fetching and rendering everything on the page. Here is the new "fetch and render" button on the Fetch as Google feature: After you have a page to Fetch and Render, it will take a few m [...]


The Google Local Carousel Is Still Spinning Out Of Control

google-local-carousel Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location's Carousel photo would be all-important... It didn't take long to realize the biggest problem with the Carousel: business owners had no control over the photo that gets displayed. There was a lot of buzz about not being able to choose thumbnail photos, but the buzz died down as nothing was updated. At the end of last y [...]


Google Hits eBay With Manual Penalty In Search Results

ebay-600 What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of slap. Previously, it was assumed eBay was hit by the Panda 4.0 Update that rolled out this week, where a wide-range of sites were with with automatic penalties. That might also be the case — eBay might have been hit by Panda in addition to a manual penalty, which was reported earlier by [...]


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