Could Bing Improve Its Search Results With Google +1?

plus 1 image Here's a big dose of irony. Could Google +1 buttons or +1 data -- which Google uses to improve its search results -- come to rival Bing? Potentially. Bing +1, Anyone? The issue came up yesterday during Q&A following the keynote talk by Bing's director Stefan Weitz at our SMX Sydney conference. An audience member asked if Bing might use Google's +1 data in the way it currently uses Facebook data to reshape its results. Maybe, Weitz replied. He deftly dodged that right now, there's no automated way that Bing has to get that data. Even if that changes, I suspect Bing wouldn't actually us [...]


Zapped: Google Votes -1 On That +1 Button

Just that quickly, Google has disabled the +1 button that was spotted online earlier today. The button was pieced together and seemed to work for a couple hours, though, as the comments on our story show, its integration into Google's search results wasn't real good due to the limited rollout of +1 so far. A Google spokesperson shared this statement about the disabled buttons: While we're thrilled that publishers are anxious to integrate the +1 button into their sites, we're still working things out and aren't quite ready for this to be publicly available just yet, so we're disabling [...]


Google +1 Button Spotted … And It Works [Er, Worked]

Even though Google's +1 button isn't supposed to be ready for webmasters for a few months, they've already been spotted in the wild -- and they appear to work. Yvo Schaap points to Fanity.com, where a +1 button has been embedded in a social widget next to Facebook and Twitter buttons. (See image at right.) Schaap says he did some digging into Google's code and "found the button endpoint hiding from me, obfuscated, in a stray piece of javascript." I'm not a code wizard, but (assuming I get it right) here's what the button should look like for this individual story URL. (C'mon, +1 it -- [...]


Search Marketers Intrigued By Google’s +1

It's difficult to gauge the potential impact of Google's new +1 initiative on marketers because of one somewhat mysterious factor: consumer behavior. When compared to Facebook, with its "Like" button, Google likely has relatively few users who've bothered to set up profiles. And, if a consumer doesn't have a profile, using +1 isn't an option unless they set one up -- which is a lot of trouble to go through to express your approval about a search listing or, in the future, a website. Let me recap how +1 works for advertisers. All ads (unless you opt out) will show a greyscale +1 button besid [...]


Google’s +1 A Potential Boon To Paid Search Marketers

google-adwords-plusone-featured For an in-depth overview of Google's new +1 extension of social search, see Danny Sullivan's Meet +1: Google’s Answer To The Facebook Like Button. In addition, Matt McGee has written How To Get Google +1 Buttons For Your Website for publishers interested in adding the new button. Danny's article briefly discusses how +1 will be used in conjunction with AdWords. I was able to speak to Google this afternoon about paid search and +1 and get a bit more detail. +1 Ads Should See a CTR Lift According to Christian Oestlien, Google's Group Product Manager for Ads, +1 will appear on all Google s [...]


How To Get Google +1 Buttons For Your Website

The long-rumored Google +1 social layer is now reality, but one of the oddities of today's announcement is that website owners can't put +1 voting buttons on their websites or blogs yet. In case it was lost in the flurry of today's news and discussion about Google +1, you can put in a request to get notified when the +1 button(s) is available. The signup form is here: https://services.google.com/fb/forms/plusonesignup/ You have to provide an email address; including your website URL is optional. As Danny Sullivan reported earlier, it may be "a few months" before buttons are available [...]


Meet +1: Google’s Answer To The Facebook Like Button

google-plusone-featured Nearly a year after Facebook Like buttons spread out across the web, Google has announced its own rival, the +1 button. It launches today as part of Google's search engine, allowing you to "+1" the search results and ads that you like. And in a few months, it'll be arriving at a web site near you. Is +1 (pronounced "Plus One") part of the new social network that Google's long been rumored to be building? Or is +1 simply that "social layer" that Google has said would come and isn't really meant as a rival to Facebook? Yes. Come along -- let's see how it works now, where it might go, an [...]


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