There are ways in which Digg is like YouTube: it's the "brand" in a competitive "social news" segment that also features Yahoo Buzz, AOL's Propeller, MySpace News, Reddit, Ask Big News and, by some counts, more than 80 others. Similarly, YouTube was the "brand" in a crowded video segment when Google acquired the company.
Digg has more or less been for sale for months and rumors have been circulating that either Google or Microsoft would buy the company.
Now TechCrunch is reporting that Digg is close to selling for $200 million to Google. That compares with the originally rumored $300 millio [...]
Related Topics: Channel: Social | Google: Acquisitions | Search Engines: Digg