Google Adds New Features To The Keyword Planner Tool

google-adwords-featured Google has added nine new features to the Google Keyword Planner Tool today. Here are the new features in the Keyword Planner tool that you should be able to play with yourself today. The images and descriptions are from Kim Clinkunbroomer's blog. (1) Nice graphical visualizations and estimates for geographics that breaks out locations with volumes. You can change your time views as well. (2) Location breakdowns for geographics of your targeted location. For example, if you are targeting an area such as the United States you have the following options: In blue you will see your Ta [...]

A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future

shutterstock_119305342-bahhumbug ‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff. “Director Scrooge,” said one of the young SEM analysts, Tiny Tim. “It’s Christmas Eve. The gang and I wanted to know if we could get a paid search management tool for the holidays so we can program bid changes and ad scheduling, as well as automate the optimization based on our ROI goals? I promise we’ll check on our campaigns remotely at home.” Bah, Humbug! “Bah, Humbug,” grunted Scrooge as he locked up his office. “We don’t need to sp [...]

Google Lists Top 1,000 Sites On The Web & Then Lets You Advertise On Them

The Google AdWords blog announced new features for Google Ad Planner and AdWords content network today. The big news is that Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Not only has Google come out with this list, but they are also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites. To activate this filter in AdWords, go to your AdWords account and select "non Ad Planner 1000" within the "category filter [...]

Google Asks Publishers For Site Metrics With Ad Planner

Four different Google blogs announced the launch of the Publisher Center for Ad Planner. The AdWords Blog, AdSense Blog, Analytics Blog and Agency Blog all made the announcement at the same time. The Publisher Center gives publishers a way to validate and update the data found within Google Ad Planner. Google Ad Planner shows advertisers statistics on traffic, demographics, and so on about specific sites on the internet. Ad Planners purpose is to give advertisers more information on sites that run AdSense for them to make informed decisions about their ads. The Publisher Center allows p [...]

Google Ad Planner Adds Features, Opens To Everyone

Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google's announcement Monday. Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise -- even web sites that aren't in Google's advertiser network (i.e., AdSense). You can pick any web site and Ad Planner will return detailed demographics of its users, such as gender, age, education, household income, and more; it also reports what keywords are typically searched on the site, and [...]

Mr. Google, Tear Down This Google Trends Wall!

About two seconds after Google Trends For Websites came out, people started noticing that one company's websites oddly had no data available -- Google's own. Google will tell you all about the traffic to competitors like Yahoo and Microsoft but gives away nothing about itself. The same is true for the newly-released Google Ad Planner tool. It's not right, despite Google's weak excuse of not wanting to provide "financial guidance" about itself via the tool. Google either needs to post its own information pronto or allow any company to opt out. The First Rule Of Google Trends [...]

Google Ad Planner Launches, Offers Site Demographic Profiles

Google has launched Google Ad Planner as an invite-only beta. It's designed to allow advertisers to identify sites with demographics they're interested in -- even sites that aren't part of Google's advertising network. The tool provides a greater depth of information about sites than Google Trends For Websites that came out last week. In fact, that's more a "light" version that Google told Search Engine Land was spun off from Google Ad Planner: Initially, we were going to launch only Google Ad Planner. However, when Google management looked at the product, they wanted to make s [...]

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