Google Asks Publishers For Site Metrics With Ad Planner
May 6, 2009 at 9:59am ET by Barry Schwartz
Four different Google blogs announced the launch of the Publisher Center for Ad Planner. The AdWords Blog, AdSense Blog, Analytics Blog and Agency Blog all made the announcement at the same time.
The Publisher Center gives publishers a way to validate and update the data found within Google Ad Planner. Google Ad Planner shows advertisers statistics on traffic, demographics, and so on about specific sites on the internet. Ad Planners purpose is to give advertisers more information on sites that run AdSense for them to make informed decisions about their ads. The Publisher Center allows p [...]
Filed in: Google: Ad Planner, Google: AdSense, Google: AdWords
Google Ad Planner Adds Features, Opens To Everyone
Nov 11, 2008 at 1:19pm ET by Matt McGee
Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google's announcement Monday.
Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise -- even web sites that aren't in Google's advertiser network (i.e., AdSense). You can pick any web site and Ad Planner will return detailed demographics of its users, such as gender, age, education, household income, and more; it also reports what keywords are typically searched on the site, and [...]
Filed in: Google: Ad Planner
Mr. Google, Tear Down This Google Trends Wall!
Jun 24, 2008 at 12:14pm ET by Danny Sullivan
About two seconds after
Google Trends For
Websites came out,
people
started
noticing
that one company's websites oddly had no data available -- Google's own.
Google will tell you all about the traffic to competitors
like Yahoo and Microsoft but gives away nothing about itself. The same
is true for the newly-released
Google Ad Planner
tool. It's not
right, despite Google's weak excuse of not wanting to provide "financial
guidance" about itself via the tool. Google either needs to post its own information pronto or
allow any company to opt out.
The First Rule Of Google Trends [...]
Filed in: Google: Ad Planner, Google: Trends
Google Ad Planner Launches, Offers Site Demographic Profiles
Jun 24, 2008 at 10:45am ET by Danny Sullivan
Google has launched Google Ad
Planner as an invite-only beta. It's designed to allow advertisers to
identify sites with demographics they're interested in -- even sites that
aren't part of Google's advertising network.
The tool provides a greater depth of information about sites than
Google Trends For
Websites that came out last week. In fact, that's more a "light" version
that Google told Search Engine Land was spun off from Google Ad Planner:
Initially, we were going to launch only Google Ad Planner. However, when
Google management looked at the product, they wanted to make s [...]
Filed in: Google: Ad Planner, Google: AdSense, Google: AdWords, Google: Analytics, Google: Toolbar, Google: Trends
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