The Google AdWords blog announced new features for Google Ad Planner and AdWords content network today. The big news is that Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Not only has Google come out with this list, but they are also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites. To activate this filter in AdWords, go to your AdWords account and select "non Ad Planner 1000" within the "category filter [...]

Related Topics: Google: Ad Planner | Google: AdSense | Google: AdWords | Top News

Four different Google blogs announced the launch of the Publisher Center for Ad Planner. The AdWords Blog, AdSense Blog, Analytics Blog and Agency Blog all made the announcement at the same time. The Publisher Center gives publishers a way to validate and update the data found within Google Ad Planner. Google Ad Planner shows advertisers statistics on traffic, demographics, and so on about specific sites on the internet. Ad Planners purpose is to give advertisers more information on sites that run AdSense for them to make informed decisions about their ads. The Publisher Center allows p [...]

Related Topics: Google: Ad Planner | Google: AdSense | Google: AdWords

Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google's announcement Monday. Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise -- even web sites that aren't in Google's advertiser network (i.e., AdSense). You can pick any web site and Ad Planner will return detailed demographics of its users, such as gender, age, education, household income, and more; it also reports what keywords are typically searched on the site, and [...]

Related Topics: Google: Ad Planner

About two seconds after Google Trends For Websites came out, people started noticing that one company's websites oddly had no data available -- Google's own. Google will tell you all about the traffic to competitors like Yahoo and Microsoft but gives away nothing about itself. The same is true for the newly-released Google Ad Planner tool. It's not right, despite Google's weak excuse of not wanting to provide "financial guidance" about itself via the tool. Google either needs to post its own information pronto or allow any company to opt out. The First Rule Of Google Trends [...]

Related Topics: Google: Ad Planner | Google: Trends

Google has launched Google Ad Planner as an invite-only beta. It's designed to allow advertisers to identify sites with demographics they're interested in -- even sites that aren't part of Google's advertising network. The tool provides a greater depth of information about sites than Google Trends For Websites that came out last week. In fact, that's more a "light" version that Google told Search Engine Land was spun off from Google Ad Planner: Initially, we were going to launch only Google Ad Planner. However, when Google management looked at the product, they wanted to make s [...]

Related Topics: Google: Ad Planner | Google: AdSense | Google: AdWords | Google: Analytics | Google: Toolbar | Google: Trends