May 27, 2010 at 9:04am ET by Barry Schwartz

The Google AdWords blog announced new features for Google Ad Planner and AdWords content network today. The big news is that Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Not only has Google come out with this list, but they are also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites. To activate this filter in AdWords, go to your AdWords account and select "non Ad Planner 1000" within the "category filter [...]

Related Topics: Google: Ad Planner | Google: AdSense | Google: AdWords | Top News

Google Asks Publishers For Site Metrics With Ad Planner

May 6, 2009 at 9:59am ET by Barry Schwartz

Four different Google blogs announced the launch of the Publisher Center for Ad Planner. The AdWords Blog, AdSense Blog, Analytics Blog and Agency Blog all made the announcement at the same time. The Publisher Center gives publishers a way to validate and update the data found within Google Ad Planner. Google Ad Planner shows advertisers statistics on traffic, demographics, and so on about specific sites on the internet. Ad Planners purpose is to give advertisers more information on sites that run AdSense for them to make informed decisions about their ads. The Publisher Center allows p [...]

Related Topics: Google: Ad Planner | Google: AdSense | Google: AdWords

Google Ad Planner Adds Features, Opens To Everyone

Nov 11, 2008 at 1:19pm ET by Matt McGee

Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google's announcement Monday. Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise -- even web sites that aren't in Google's advertiser network (i.e., AdSense). You can pick any web site and Ad Planner will return detailed demographics of its users, such as gender, age, education, household income, and more; it also reports what keywords are typically searched on the site, and [...]

Mr. Google, Tear Down This Google Trends Wall!

Jun 24, 2008 at 12:14pm ET by Danny Sullivan

About two seconds after Google Trends For Websites came out, people started noticing that one company's websites oddly had no data available -- Google's own. Google will tell you all about the traffic to competitors like Yahoo and Microsoft but gives away nothing about itself. The same is true for the newly-released Google Ad Planner tool. It's not right, despite Google's weak excuse of not wanting to provide "financial guidance" about itself via the tool. Google either needs to post its own information pronto or allow any company to opt out. The First Rule Of Google Trends [...]

Related Topics: Google: Ad Planner | Google: Trends

Google Ad Planner Launches, Offers Site Demographic Profiles

Jun 24, 2008 at 10:45am ET by Danny Sullivan

Google has launched Google Ad Planner as an invite-only beta. It's designed to allow advertisers to identify sites with demographics they're interested in -- even sites that aren't part of Google's advertising network. The tool provides a greater depth of information about sites than Google Trends For Websites that came out last week. In fact, that's more a "light" version that Google told Search Engine Land was spun off from Google Ad Planner: Initially, we were going to launch only Google Ad Planner. However, when Google management looked at the product, they wanted to make s [...]

Become a PRO member and see all articles in our Google: Ad Planner archives!

PRO Members get unrestricted access to all archives - and more!

Get Our News, Everywhere!

Follow @sengineland

Got a tip? Tell us here!

Most Likes
Most Tweets
Comments

Our Stories Being Liked on Facebook

Search Engine Land Sponsors

Advertise With Us

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

SMX Advanced - June 5-6, 2012
SMX East - Oct. 2-4, 2012
SMX Social Media Marketing - Dec. 5-6, 2012
SMX Toronto - April 2013

EMEA

SMX Paris - June 7-8 2012
SMX Stockholm - Oct. 15-16, 2012
SMX Munich - Apr. 9-10, 2013
SMX London - May 2013

APAC

SMX Melbourne - Sept. 5-6, 2012
SMX Sydney - May 2013

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.