May 17, 2012 at 6:32pm ET by Pamela Parker

Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with "smart pricing" -- even though their revenue-per-click is discounted as compared with search ads -- than they would without it. One reporting improvement is that AdSense publishers can now view "all time" stats, meaning they can view all earnings, impressions, and clicks ever accrued over the life of the account. This is a feature that existed in the previous AdSense interface, and it's now been brought back. Google has also made [...]

Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human Trafficking

Apr 5, 2012 at 2:52pm ET by Pamela Parker

[caption id="attachment_117580" align="alignright" width="240" caption="Philip J. Cenedella of the NAHTVA"][/caption] Google says it's spending "millions of dollars" to police AdWords ads to ensure they're not contributing to human trafficking, but the head of a victim's rights group seems to believe that's not enough. Asked what he thinks Google should do, Philip J. Cenedella of the National Association of Human Trafficking Victim Advocates (NAHTVA) says they should, "stop ALL of these ads until they can guarantee 0.0% of the providers of the services are NOT trafficking victims, explo [...]

Related Topics: Google: AdSense | Google: Legal

AdSense Ad Review Center Gets Overhaul

Mar 23, 2012 at 2:22pm ET by Pamela Parker

Google has revamped the Ad Review Center for AdSense, aiming to make it easier for publishers to control the ads that appear on their sites. The new Ad Review center will show ads of all targeting types that have previously appeared, and allow publishers to review and block future display of them. If ads are targeted by placement, publishers can review them in advance, before they appear on the site. Ads can be blocked one-by-one, rather than by groups. Google will take the information about ads that are blocked and use it to predict ads that might offend, highlighting them for the publi [...]

Class Action Lawsuit Against Google For Ads On Parked Domains Turned Down

Jan 9, 2012 at 9:27am ET by Barry Schwartz

paidContent reports the lawsuit brought against Google in 2008 over quality of ads showing on parked or error message web pages has been thrown out by the court. On Thursday, January 5th, U.S. District Judge Edward Davila turned down the class action suit brought against Google. He said he would not allow the suit because "it was more appropriate for companies who had bought the ads to show any alleged harm on an individual basis," according to paidContent. Here is the 25-page court document with the ruling: Google Parked Domain Class Actionvar docstoc_docid="110404116";var docstoc_t [...]

No Looking Back for AdSense Users: Interface Change Becomes Permanent

Nov 17, 2011 at 11:30am ET by Pamela Parker

The old AdSense interface is gone for good, as of yesterday, so holdouts clinging to that version are being thrust smack-dab in the middle of the new AdSense. Users had previously been able to toggle back and forth between the old and new versions of the interface. Publishers have certainly had plenty of warning. Google began testing the interface as far back as November 2009. It was released to all publishers in November 2010, and Google warned in September that the old version would soon be sunset. Still, some in the Webmaster World forums complained about the change, while others said [...]

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