How Google & Yahoo Make Money Off A Twitter Typo Domain

Nov 5, 2009 at 2:57pm ET by Danny Sullivan

Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn't surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off those ads. Google has a program known as AdSense For Domains, previously known as DomainPark. Got a tasty domain but no content for it? AdSense For Domains will put lucrative ads up on it, for you (really lucrative: see more here and here). The practice is known as domaining. And before some domainer [...]

Filed in: Features: Analysis, Google: AdSense, Search Ads: Domaining, Top News, Yahoo: General

Google Tests New AdSense Management Console

Nov 5, 2009 at 1:11pm ET by Barry Schwartz

Google AdSense announced today at the CRS Conference that they are currently testing a new interface for the AdSense console. The beta is currently being tested by few publishers, but Google promises to allow "thousands of publishers" to test this out "over the coming weeks." Here is a picture of one of the screens: Features include: More detailed performance reports Enables you to view daily stats in graphical formats Additional metrics such as the amount you've earned from various ad, targeting and bid types More options to manage the ads that appear on your site cleaner inte [...]

Filed in: Google: AdSense

Google AdSense Brings Full Ads To iPhone, Android & Pre

Oct 5, 2009 at 9:54am ET by Barry Schwartz

The Google AdSense blog announced that sites designed specifically for full-rich mobile phones, such as the iPhone, Android or Palm Pre can now show high-end contextual ads. The blog said: Today we're launching a new feature for AdSense mobile publishers that will allow you to take advantage of the high-end mobile phone browsing experience. This feature offers publishers the ability to run larger AdSense ads visible on high-end phones. Before this launch, AdSense mobile publishers were only eligible to serve smaller text and image ads on their website content. We've done this by intro [...]

Filed in: Google: AdSense

Google Betting Big On Mobile Ads

Oct 5, 2009 at 8:45am ET by Greg Sterling

The NY Times offers an interesting article this morning, profiling Google's efforts around mobile AdSense and display advertising on smartphones. It's equally a profile of some of the people who work on the teams behind those efforts. The article is as much about process and Google's culture as it is about mobile advertising: On Tuesday, Aug. 11, which was supposed to be two weeks before the ads’ introduction, she and a group of marketers, engineers and sales people, most of them in Mountain View, Calif., were reviewing their progress in a Web conference. Paul Feng, group product manager [...]

Filed in: Google: AdSense, Google: Mobile

YouTube Promoted Videos Land On AdSense Ads

Oct 2, 2009 at 2:24pm ET by Barry Schwartz

The Google AdSense Blog announced they are now bringing YouTube Promoted Videos to AdSense ad spots throughout the web. Initially, Promoted Videos were shown on YouTube search results and then on related videos. Now, if an AdSense site has ad slots for 300x250 Medium Rectangle, 336x280 Large Rectangle, 728x90 Leaderboard, 250x250 Square, and 200x200 Small Square, the YouTube Promoted videos can show up there as well. Yes, AdSense already has video ads, but these are different, in that these are YouTube videos and not video ads published directly to AdWords. To learn more about the st [...]

Filed in: Google: AdSense, Google: YouTube & Video

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