paidContent reports the lawsuit brought against Google in 2008 over quality of ads showing on parked or error message web pages has been thrown out by the court. On Thursday, January 5th, U.S. District Judge Edward Davila turned down the class action suit brought against Google. He said he would not allow the suit because "it was more appropriate for companies who had bought the ads to show any alleged harm on an individual basis," according to paidContent. Here is the 25-page court document with the ruling: Google Parked Domain Class Actionvar docstoc_docid="110404116";var docstoc_t [...]

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The old AdSense interface is gone for good, as of yesterday, so holdouts clinging to that version are being thrust smack-dab in the middle of the new AdSense. Users had previously been able to toggle back and forth between the old and new versions of the interface. Publishers have certainly had plenty of warning. Google began testing the interface as far back as November 2009. It was released to all publishers in November 2010, and Google warned in September that the old version would soon be sunset. Still, some in the Webmaster World forums complained about the change, while others said [...]

Related Topics: Google: AdSense

Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get reporting on impressions served, earnings and performance by network. The third-party networks in AdSense are enabled via Google's DoubleClick Ad Exchange, and the system aims to let publishers to serve the highest value impression with each pageload, therefore earning the highest amount possible. Publishers can block by network via the AdSense interface. Networks participating include Rocket Fuel, Dotomi, Quantcast, Turn, AdRoll.com and [x+ [...]

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Earlier this week, Google made a significant change purportedly to better protect the search privacy of users. In reality, it specifically -- and deliberately -- left a gaping hole open to benefit its bottom line. If you pay-to-play, Google will share its search data with you. Google's a big company that goes after revenue in a variety of ways some critics feel put users second. However, I'm struggling to think of other examples where Google has acted in such a crass, it's all-about-the-revenue manner as it has this week. The best comparison I can think of is when Google decided to allow C [...]

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Visitors to Google Display Network sites will begin seeing +1s and annotations on display ads for the first time today, according to Google. The initiative, announced nearly a month ago, is aimed at adding social cues -- recommendations -- to display advertising. The addition of social cues at least partly takes its cues from Facebook ads, which can be targeted to "friends of fans." If a friend +1s an ad, or the landing page URL associated with an ad, the ad will get a boost in the auction, giving it a higher chance of displaying on the page. It's thought the ads with +1s and annotation [...]

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