Google AdSense for Mobile Applications Goes Into Public Beta

Google had been testing AdSense on mobile apps for the iPhone and Android in a kind of private beta with roughly 10 partners, including Pandora, Shazam and Urbanspoon. Now the program is opening up to apps developers and publishers who meet some criteria (among them, a 3 month commitment, 100K+ page views). Google said that trial publishers/developers had been very pleased with the program and the revenues they've seen, and Google felt that it was time to open up the program to more participants. Publisher-developers can apply here. On the advertiser side, if you're already in the conte [...]

Filed in: Google: AdSense, Google: Mobile, Top News


Remember That AdSense Publisher That Sued Google & Won? Well, He Lost

In March, we reported that a Google AdSense publisher sued Google and won in court, based on a Huffington Post story. Well, it turns out that on May 22nd, Google took this publisher to appeals court and the court overturned the decision. Google's lawyers showed how this publisher agreed to the Google AdSense terms of service and then showed a screen shot of him violating those terms. I got my hands on the screen shot of his web site clearly showing users to click on the AdSense ads, which is against the AdSense terms of service. I also have obtained the court's documents showing the dec [...]

Filed in: Google: AdSense, Google: Legal, Top News


Image Ads Come To Google AdSense Link Units

Google announced they will now be displaying image banner ads on the bottom of the link unit ad pages. A link unit is an AdSense ad that takes the user to a page of ads. Those ads have always been text based ads. Now Google will be showing an image ad that is contextually relevant to the content of the previous page. Here is a picture: Google explains that the image ad is contextually targeted. If there is not image ad inventory, Google won't show an image ad. The image ads are served by AdWords advertisers on a cost-per-click (CPC) and cost-per-impression (CPM) basis. [...]

Filed in: Google: AdSense


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