Google has been notifying their AdSense for Search partners of a recent AdSense guidelines change that impact the use of the program with browser toolbars and third-party client applications. Google is supposedly giving these partners 30 days to make changes to their toolbars and applications or be in violation of the revised guidelines. I believe the change is in the number of ads an AdSense for Search partner can display to a user through a toolbar or client application program. I believe this because the guidelines only allow two ads per page and I suspect this just might not have been [...]

Related Topics: Channel: Display | Google: AdSense | Top News

To date Google has not used the mobile handset UDID "device identifier" to target mobile advertising via its AdSense for mobile and AdMob networks. For several reasons that have to do with ad performance, Google has decided to use the device identifier going forward. That will enable the company to do frequency capping, behavioral targeting and better conversion tracking. But privacy is also being upgraded by Google. Google Going the Extra Mile Seeking to avoid others' mistakes and "do the right thing" Google wisely wants to ensure consumer privacy controls are in place that give people t [...]

Related Topics: Channel: SEM | Google: AdSense | Google: AdWords | Google: Mobile

Google has introduced a new version of AdSense aimed at making ads more relevant on search-oriented sites like a travel search engine, a job search site, or a product search site. AdSense Custom Search Ads are targeted based upon the keyword terms searched upon by the site's users -- the same keywords that the site itself uses to return results from its database of content. Because the results are coming up in response to specific user queries, it's possible that they'll drive greater responses than conventional AdSense ads, which are contextually targeted based on site content. Google is a [...]

Related Topics: Channel: Display | Google: AdSense

Those "Ads by Google" and "i" labels on AdSense ads will soon be replaced by an "AdChoices" triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising. It will be the single largest roll-out of the "AdChoices" label to date, giving significant momentum to the effort. The program, aimed at regulating the industry before the government steps in, is backed by the American Association of Advertising Agencies (the Four As), the Association of National Advertisers (ANA), the American Advertising Federation (AAF [...]

Related Topics: Channel: Display | Google: AdSense | Top News

[caption id="attachment_68727" align="alignright" width="192" caption="Image courtesy Shutterstock"][/caption] Google is making good on promises it made to speed its AdSense code, rolling out an overhaul aimed at relieving the drag on publishers' Web pages. The company estimates that its helping pages load faster by a half a second or more, when, previously, Google acknowledged that its code could delay page loads by 12 percent on average. Besides helping user experience, the change may help AdSense sites rank better for search, since Google uses site load times as one signal. The cha [...]

Related Topics: Channel: Display | Google: AdSense

The Inside Facebook Blog reports that some Facebook developers are receiving emails from Facebook to remove the Google AdSense ads they have on their apps. They posted a screen shot of one developer stating this in the developer group on Facebook. Here is a screen shot: Facebook issued a deadline of last month to remove ad providers that have not signed its Platform Terms for Advertising Providers. Google is one of those advertising platforms that have not signed those terms. Google and Facebook are known not to have a good relationship. For more on that, see our related storie [...]

Related Topics: Channel: SEM | Facebook | Google: AdSense | Google: AdWords | Google: Business Issues

In a nod to the legions of smartphone users running AdSense on their sites or apps, Google has announced a mobile-friendly web interface to AdSense accounts. The site represents Google's response to apps such as DuoSense for iPhone, which third-parties have developed to serve mobile users of AdSense. Folks who go to the usual AdSense URL (http://www.google.com/adsense) with their mobile phone browsers will automatically be re-routed to the mobile-optimized site, though they can click on a link to go back to the full site. On the mobile site, they can check earnings, get alerts, and view [...]

Related Topics: Channel: Display | Google: AdSense

Publishers running AdSense will soon see fewer public service announcement banners on their sites, as Google has announced changes to phase them out of back-up ad options. Previously, publishers were able to choose to show PSAs, to redirect to another URL, or to show a solid color when Google couldn't find an ad to match with the page's content. Public Service ads also show when publishers haven't been verified by Google. The company cites its own review of products and "feedback from our non-profit partners" for the change. It will continue to offer non-profits free AdSense ads through [...]

Related Topics: Channel: Display | Google: AdSense

Google appears to be testing display ads in Gmail. I discovered the following image ad in my own Gmail account this morning, and Google has since confirmed a test. Image ads have made their way into paid search on Google.com and various other properties on Google. But this was really jarring for me to encounter. It's the only such ad I saw (next to an email from a clothing retailer in my inbox) after purposely looking for others. I'm sure it's a test to see how users react and what the response rates are. Gmail is formally a part of the "Google Display Network": Your text, image, ri [...]

Related Topics: Channel: Display | Google: AdSense | Google: Gmail | Top News

Yesterday, Google and Firefox announced new tools to block behavioral targeting across the web. Behavioral targeting are a form of ads that use your online behavior to target specific ads to you, as you browse the web. Google calls these interest based advertising but most of the web calls them behavioral targeting. Google released a new Chrome extension named Keep My Opt-Outs. The extension helps block some of the personalized advertising and related data tracking performed by companies. I should note, Google has an older Chrome extension named IAB Opt Out that blocked Google's inter [...]

Related Topics: Channel: SEM | Firefox | Google: AdSense | Google: AdWords | Google: Browsers | Google: Chrome | Legal: Privacy

Google just announced Q4 and full year 2010 earnings. They also dropped the bombshell that Larry Page would be taking over as CEO, with Eric Schmidt becoming "executive chairman." Danny Sullivan has more on that development. In Q4 Google reported revenues of $8.44 billion, 26 percent growth vs a year ago. Full year revenues exceeded $29 billion. Google-owned sites generated revenues of $5.67 billion, or 67% of total revenues. Partner sites (AdSense) generated $2.5 billion (30% of total revenues). International revenues were $4.38 billion, representing 52% of total revenues in [...]

Related Topics: Channel: SEM | Google: AdSense | Google: AdWords | Google: Business Issues | Google: Web Search

Each day seems to bring new twists and turns in Europe in the unfolding saga of the many investigations against Google going on there. Yesterday, in a bit of good news for Mountain View, the Italian Competition Authority ended an antitrust investigation into Google News. The investigation was initiated in 2009 after complaints by Italian publishers that they couldn't remove links from Google News, which they said wasn't sending them traffic, without also removing them from Google.com search results, which would have hurt their general traffic and ad revenues. Google News has been a f [...]

Related Topics: Channel: Display | Google: AdSense | Google: Business Issues | Google: Critics | Google: Legal | Google: News

Google has announced of series of changes to the new AdSense interface. There are a handful of changes in Google's blog post: The default metrics on the Home and Performances reports have been changed back to page-level metrics. The ad block/allow selector now shows the product name. Ad unit impressions and queries have been renamed "Ad requests." Ad types have been renamed in the Performance reports. Channels and reporting are available for those using AdSense for games and AdSense for video. I'm just brushing over the changes, so AdSense users should be sure to read the full anno [...]

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Anyone who has found that their content has been stolen (or scraped) online faces the decision of either letting it go (and using best practices that help Google rank things correctly) or dealing with the cumbersome task of filling out a DMCA  infringement notice. Those who are falsely accused of copyright violations have to deal with the equally cumbersome counter-notice process. Today, Google announced on their public policy blog that they'll be launching improved tools for both to make these processes easier and to better protect copyright online (beginning with Blogger and Web Search). T [...]

Related Topics: Channel: Display | Google: AdSense | Google: Blogger | Google: Web Search | Legal: Copyright

Google has finally released the beta AdSense management interface they have been testing for over a year now to all publishers. AdSense publishers will now or soon be able to see the new interface via a link at the top of the old interface or by visiting google.com/ads/newadsense. Afraid to try out the new beta interface? Don't be. You can switch back and forth between the old and the new interface via the links at the top of the AdSense console. Google said the new interface provides better insights, controls and improves efficiency. Insights: Google has more details reporting [...]

Related Topics: Channel: Display | Google: AdSense | Top News

The Google AdSense blog announced they are testing an expanded version of category blocking called general category blocking. Google explained: General category blocking will allow you to block even more categories of ads from appearing on your site. We’re testing this feature with 170 more specific categories, including finance, travel, job, and automotive. This feature will allow publishers to block up to 50 ad categories from among a broad range of 170 fine grained categories. To help you understand potential changes to your earnings, we’ll provide you with the percentage of your to [...]

Related Topics: Channel: Display | Google: AdSense

The Google AdSense blog announced they have updated the layout of some AdSense units. The main changes were to make the ads "more space-efficient and visually pleasing," said Google. Specifically: Leaderboard (728x90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)Medium and large rectangles (300x250, 336x280): the URL is now in the same line as the titleFont size changes to make them more readable Here is a picture: [...]

Related Topics: Channel: Display | Google: AdSense

Google previously announced (at its I/O developer conference) the creation of a Places API as part of the Google Maps API. That Places API is now open for business and being made available to third party developers. Booyah's MyTown "check-in" app is one that has already been using it. In short all the information and data that Google has about a place, say Gramercy Tavern in New York, will become available to developers through the API. This is exciting to many and offers the promise of a kind of open or "free" database of places (an LBS meme of late), though some might prefer a "neutral" d [...]

Related Topics: Channel: Mobile | Google: AdSense | Google: APIs | Google: Maps & Local | Google: Mobile

At Google I/O Google VP Vic Gundotra and his co-presenters showcased a dizzying array of announcements and products to come. Included among them was Google's iTunes competitor, soon to come to market, and well as a range of new richer mobile ad formats. Those new mobile ad formats have been gradually rolling out. This morning Google is bringing out another one, called expandable map ads. I spoke yesterday with Surojit Chatterjee, Senior Product Manager, Mobile Ads about the new format. The unit will show the consumer a nearby location for the advertiser's business. It will also allow use [...]

Related Topics: Channel: Mobile | Google: AdSense | Google: Maps & Local | Google: Mobile

According to an article in the Wall Street Journal, Google will announce a deal with Omnicom Media Group, one of the major global ad holding companies. The Google-Omnicom deal is focused on display advertising and the DoubleClick Exchange specifically. According to the WSJ Ominicom will be spending "hundreds of millions of dollars to buy display ads for its clients through Google over the next two years." For its part, "Google will  . . .  build a global 'trading desk' [for Omnicom] that allows the company to buy display ads more easily." Google will also provide additional analytics [...]

Related Topics: Channel: Mobile | Google: AdSense | Google: Business Issues | Google: Mobile | Google: Outside US | Google: Partnerships | Top News