Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search

stop-signs-featured Don't want your content to be included in many of Google's vertical search services, such as Google Shopping or Google+ Local? Google's got a new tool for that, a result of its agreement earlier this year with the US Federal Trade Commission over anti-trust charges. Announced on the Google Webmaster Central Blog, the new tool is located within Google Webmaster Central and allows publishers to keep their content out of: Google Shopping Google+ Local Google Flights Google Hotels Google Advisor (financial product search) Oddly, several of these services only allow you to be inc [...]


Google Tests New Car Leads Product

google-car-sales-featured Financial services, hotels, flights, products... what's next for Google's paid inclusion vertical search engine plans? It appears to be new cars, if a Bay Area test is any indication. The test was first spotted by auto industry publication DealerELITE. If a person has indicated he is in the San Francisco Bay Area, searching on specific automotive-related terms, such as "Palo Alto Toyota," return results that include a box similar to other Google Advisor products. The box shows images of vehicles, prices and a link to the dedicated Auto Advisor site -- http://www.google.com/advisor/usauto. ( [...]


Google Goes Big For Financial Comparison Shopping, Launches “Google Advisor”

money-financial-papers-featured Google has rolled up its tools for consumers seeking side-by-side comparisons of financial products, launching "Google Advisor," a one-stop-shop for consumers looking for mortgages, credit cards, checking and savings accounts, and certificates of deposit. For marketers, it's an opportunity to gather leads, and Advisor seems to be aimed at stepping up the volume of those leads. Advisor has its own destination site, at google.com/advisor, which lays out the various financial products that can be compared: An ad linking to the tool is also being aggressively integrated at the top of the mai [...]


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