Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analytics-enabled sites opted-in to share data with the company.
Smart Lists make use of signals like visit duration, page depth, location, device, referrer and browser. Applying machine learning to the conversion data, the lists predict which users are most likely to convert when they come back to a site.
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