Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape.
Let’s take a look at where Enhanced Campaigns have led us and what might be coming next.
Enhanced Campaigns Have Changed Your World – But Not How You Think
Sure, we’ve all come to the conclusion that CPCs were nominally impacted. Mobile is higher, but not that much. Tablet CPCs have increased, but those impressions are still relatively low, and the CPCs still haven’t met parity with desktop.
The bigger [...]
Related Topics: Channel: SEM | Google | Google: AdWords: Enhanced Campaigns | Paid Search Column