If you haven't done it, Google will do it for you. Beginning today, many AdWords "legacy" campaigns will be "enhanced" and in the near future, all will be.
Many expected to wake up to an exclusively enhanced world this morning. But, the big switch-flip at midnight didn't happen. Google has said it will still take several weeks to complete the transition.
In the meantime, you can even still create legacy campaigns -- targeting tablets only, no less. But, that's an exercise in futility. The change is coming.
Now that we are here on the cusp of the completed migration, it's time to learn [...]
Related Topics: Channel: SEM | Features: Analysis | Google: AdWords: Enhanced Campaigns