Announced in February 2013, Enhanced Campaigns for AdWords is a next-generation ad system that is especially noteworthy for eliminating mobile bidding options. The articles below have more about the new system.

Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]

Google mobile app logo In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two years ago, mobile made up just 4.8 percent of Google's US ad revenues. By 2015, mobile is expected to account for just over 30 percent of Google's ad revenues in the US. Desktop search revenue share is predicted to fall below 50 percent in that time. It's worth noting that eMarketer counts tablets in its mobile numbers. Google, however, has [...]

Innovating In The B2B Search Space: Testing Geo Bid Multipliers

All Online Campaigns In a recent article in AdAge, Bert DuMars cites Forrester research which found that "only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer's budget." I won't go into how to secure that budget, as he details some good tips -- but as one of those lucky enough to be in that 11%, I'd like to talk about a test we ran with that innovation budget and some findings we learned along the way. Testing Geo Bid Multipliers With Enhanced Campaigns A new feature of AdWords enhanced campaigns, geo bid multipliers [...]

AdWords Editor Update Brings Upgraded Sitelink Management And More

google-adwords-square-logo Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. They give advertisers the ability to include additional details for each sitelink. So far, they've been spotted on brand queries only, but perhaps this is a sign they'll start to display more frequently on nonbrand results. The new sitelink functions available in Editor 10.2 include: View and manage sitelinks an [...]

Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

google-analytics-square-logo Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the performance of each bid adjustment within a campaign -- by device, location and time of day. You'll notice in the Google-provided screenshot example above, there are columns for Revenue and Ecommerce Conversion Rate in the Summary view. These metrics are available when Ecommerce tracking is enabled in Google Analtyics, allowing you to analyze [...]

Google: Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete

google-adwords-featured Account managers have been bombarded with alerts in their AdWords dashboards for months now. Today, notices like the one below started appearing upon login to AdWords -- upgrade your campaigns by July 22  or Google will do it for you. Now, in a new blog post, Senior Vice President-Ads & Commerce Sridhar Ramaswamy states that a grand switch to AdWords Enhanced Campaigns will not happen today, as most believed. Ramaswamy states, "As with many product launches, the rollout will be gradually completed over several weeks." So, yes, enhanced campaigns are coming, just maybe not for y [...]

Google Enhanced Campaigns Are Here: What You Need To Know Now

google-adwords-square-logo If you haven't done it, Google will do it for you. Beginning today, many AdWords "legacy" campaigns will be "enhanced" and in the near future, all will be. Many expected to wake up to an exclusively enhanced world this morning. But, the big switch-flip at midnight didn't happen. Google has said it will still take several weeks to complete the transition. In the meantime, you can even still create legacy campaigns -- targeting tablets only, no less. But, that's an exercise in futility. The change is coming. Now that we are here on the cusp of the completed migration, it's time to learn [...]

4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced

google-adwords-mobile-featured On today's quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: "... we want to make advertising super simple for customers. Online advertising had developed in very device specific ways with separate campaigns for desktop and mobile. This made arduous work for advertisers and agencies, and meant mobile opportunities often got missed. It's why we launched Enhanced Campaigns. Advertisers have upgraded 6 million campaigns, that's almost 75% of all their active campaigns. " That me [...]

Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel

T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For a bit of a break, we've rounded up the best blog post images and meme hijacks made about Enhanced Campaigns since Google announced their arrival in February. In no order of greatness, here are your Top 10: How to explain the origins of enhanced campaigns? Search Mojo brought forth the Ancient Aliens guy to give an answer, which was: Aliens, of course. In one of the earliest case studies on Enhanced Campaigns, Portent posted February 22 about the rise they saw in brand keyword CPCs on tablets usi [...]

Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]

mobile-ipad-click-featured The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The Search Agency has seen tablet CPCs outpace those of desktops on Google. Tablet CPCs rose 26 percent QoQ, coming in 1.7 percent higher than desktops. Overall tablet clicks dropped 8 percent QoQ. Year-over-year, however, tablet clicks were up 62 percent. Bing continued it growth on tablets, i [...]

Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic

mobile-phones-featured Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: "If I'm already ranking, why should I pay for ads if they are just going to steal free clicks from my organic listings?"  This time, Google's research focuses specifically on the impact of  mobile search ads on mobile organic traffic. The study found that, on average, mobile ads provide an 88 percent lift in mobile search clicks -- 88 percent of users that clicked on your mobile ad would not have clicked on your orga [...]

Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]

paid-search-ppc-click-mouse Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG's Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG's tracking, Google AdWords has lost spend share for six straight quarters. RKG saw a 58% increase in spending growth YOY on Bing Ads in Q2. CPCs rose 12%, but RKG reports most of the spend increase was driven by 41% click growth. Non-brand activity from Bing Ads rose even more sharply. Spending rose nearly 70 percent YOY as clicks rose 49 percent. Non-brand CP [...]

Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns

In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the campaign level, Google subsequently expanded the capability to individual ad groups. In tune with industry feedback, this additional control was much needed and well received. However, as the July 22nd migration deadline approaches, many advertisers worry about their ability to optimize mobile per [...]

New AdWords Integration For Analytics Changes Campaign Name Reporting

Google has announced a new AdWords integration for Google Analytics that starts rolling out today. The biggest immediate change is that campaign names in Analytics will reflect the lastest naming in AdWords. Currently, if you rename a campaign, the data shows up in Google Analytics separately under each name. Now, campaign data will be reported in aggregate under the latest name in AdWords. This is handy if all you're doing is changing naming conventions -- you'll no longer have to keep tabs on campaign name changes and add up stats from each iteration. However, if your new campaign [...]

Keyword Level Impression Share Data Now In Google AdWords

Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data is now available at the keyword level. You'll find search impression share, search exact match impression share and search lost impression share by rank under the Customize Columns menu from the Keywords tab. Data is available as far back as October 1, 2012. [...]

New Review Extensions In Google AdWords: What You Need To Know

google-adwords-square-logo Just yesterday, Google announced the beta release of AdWords Review Extensions, which allow advertisers to include blurbs of third-party reviews in their search ads. The extension could prove especially useful to local businesses and to advertisers who don't have access to seller rating extensions to add validation to their ads. We've asked Google for some more detail on how Review Extensions (pictured below) work. What can I use in my reviews? As the two examples above show, the review snippets can either be a direct quote or a summary from a review. Of course, you'll need to have [...]

IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2

mobile-phone-money-featured Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne's latest Digital Marketing Report. That's up from a 2 percent YoY increase seen in Q1, though IgnitionOne found that total search spend fell quarter-over-quarter. Clicks and impressions both rose 5 percent, and CPCs ticked up 2 percent YoY. The retailer category stood out in terms of growth in Q2, both compared to the previous year and to Q1. Impressions rose 24 percent, and paid search spending jumped 18 percent year-over-year. IgnitionOne says Google Product Listing Ads (PLAs) are driving [...]

AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta

On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor their search ads, bids, and keywords based on visitors' past activity on their sites. In the beta, a European online tire retailer saw a 161 percent conversion rate increase with RLSA, which led to a 22 percent overall sales increase. The new conversions had a 43 percent lower average CPA than pr [...]

Goodbye Enhanced Campaigns, Hello Bing Ads

Search Marketers everywhere are starting to going wild over Microsoft's Bing Ads.

Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanced campaigns.

AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns

google-adwords-square-logo When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to both the pop-up window to set-up new sitelinks and to edit existing sitelinks in the Web interface. Sitelink descriptions haven't been spotted in the wild very often, yet. There is a four sitelink view, as shown above, as well as a two sitelink view. Key sitelink guidelines remain the same: [...]

Best Practices For Google Enhanced PPC Campaigns

If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If you are curious about how Google envisions the transition process, the company has described the plan on the official AdWords blog. "Enhanced" is Google-speak for the new PPC system that is designed to simplify ad management and help advertisers reach customers in a multi-device, always-on, [...]

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