[caption id="attachment_154994" align="alignright" width="225"] Courtesy of Marin Software[/caption]
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries, publishers, devices, and geographies, bidding strategies vary tremendously as search marketers leverage a wide variety of proprietary, publisher, and third-party bidding tools and solutions.
However, the success of these tools and solutions is tied to their ability to not only address the needs of the advertisers, but also [...]
Related Topics: Channel: SEM | Enterprise SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns