It shouldn't come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics.
Bing Ads has supported incremental bidding by geo-location, gender, age, day of the week or time of day for several years now. Today, Microsoft announced changes that bring those features in line with the functionality of bid adjustments in enhanced campaigns.
The reality is, if advertisers can't easily import their AdWords campaigns, they are much less [...]
Related Topics: Channel: SEM | Google: AdWords: Enhanced Campaigns | Microsoft: Bing Ads