Getting More From Your RLSA Campaigns

RLSA Options Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year! However, many people out there are still not putting them to use, and those who are using them could probably be getting even more out of them by adopting smarter strategies. Why This Type Of Targeting Is So Important If you’re not already using these, then here’s just a brief explanation of why you should be. By adding a remarketing audience of your choice to your search campaign, you can apply different keywords, bids and ad strategies in your search [...]


Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

US Search Q1 2014 By Vertical IgnitionOne In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne's latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks increased 5 percent and click-through-rates (CTR) were up 23 percent YoY while impressions fell again, by 15 percent. IgnitionOne cautions that the drop in impressions does not imply that search queries are down but that the decrease is due to the rise in mobile searches where there is less real estate [...]


IE8 Users Don’t Get Forwarded To Google Secure Search

Internet Explorer At the moment, users of IE8, still the most popular version of the Internet Explorer browser worldwide, are being sent to unsecure search on Google. The move to send users to Google regular servers instead of secure servers is related to Google seeming to work through how it deals with people still using the older browser. Webmasters may notice referrer data from IE8 visitors coming from Google turning on and off as a result of this work. Users of other IE versions are still sent to secure search. With this current switch, the full set of referrer data including the keyword used in the quer [...]


Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

car-click-mouse-600 A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence firm Adgooroo. Looking at desktop/tablet impression share, Toyota led the pack with its two sites: Toyota.com and Buytoyota.com. Ford.com, Chevrolet.com and Honda.com round out the share of voice leaders. Another 23 sites battled it o [...]


How To Reduce Landing Page Clutter For Optimal AdWords Performance

Screen Shot 2014-03-25 at 7.46.55 PM When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter -- ways to make the information on your landing page easier to read, or ways to visually enhance the most pertinent information on a page. In this article, I'll cover the basics on how to effectively reduce landing page clutter. Eliminate Unnecessary Words The English language is full of unnecessary words. Unfortunately, these words clutter up your marketing messages [...]


New AdWords For Video Reporting Now Rolling Out In Google Analytics

YouTube Growth-BrightEdge Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics accounts over the next few days and can be found in the AdWords section under the Acquisition menu. The Video Campaigns report includes TrueView related metrics including Paid Views, Cost Per View, and Website Clicks. New metric groups such as Engagement provide a look at how users engage with both a video ad and the advertisers' website. [...]


BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints

Trademark Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren't told if any action was taken -- and even more frustrating, if no action was taken and/or why. To help solve this problem, BrandVerity has added a process to its paid search ad monitoring system to give clients direct feedback from Google and the Yahoo Bing Network on trademark violation complaints. After reporting a violation, BrandVerity clients will be alerted when an infringing ad has been disabled. If a [...]


AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns

AdWords Bid Simulator Columns With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of  bid simulator estimates can then be viewed across multiple keywords, replacing the need to need to click the bid simulator icon on each individual keyword. Here are the new column options (You can ignore the Base max. CPC listed at the top of the menu because it's a duplication of the Max CPC column already in the reports): [...]


Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile Devices Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers' campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it's expected to rise to 30 percent over the next 3 years, according to eMarketer. Taking a deeper look at its own data on mobile ad performance for Google, Marin Software released its 2014 annual mobile search advertising report today. As Marin EVP Wister Walcott highlighted in his talk at Marke [...]


Google Testing New Sponsored Shopping Boxes, With 3D View

google-shopping-panel-nest-cropped Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book "Don't Make Me Think". Found by Twitter user Britney Muller of Pryde Marketing, the sponsored result for "Nest thermostats" -- now owned by Google -- incorporates Google Shopping's 3D product view. The result presents information from Google Shopping including a list of merchants with prices, product details and reviews all in one box in the search result. Clickin [...]


Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks

not-provided-featured When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it's reexamining the issue and seeking a better solution. Will clicks on non-paid listings go back to passing along search term data again? Will ad clicks have that withheld? Google didn't say either way, and there could be other possibilities, as well. Google Looking For Solution The news came out of a keynote convers [...]


Google Confirms Giant Banner Ad Test Is Dead

google-brand-banners-featured Back in October, Google started experimenting with large banner ads at the top of branded search results on Google.com. If you haven't noticed them lately, there's a reason. In his SMX West keynote discussion with Danny Sullivan yesterday, Google's Amit Singhal said the test failed and is over. Presumably the click-through rates (CTR) on the graphic banner ads weren't high enough to justify keeping around. Though CTR seems like an odd performance metric to place on a banner that functions more as a graphic introduction to the organic listings and has no call-to-action. The test only ran [...]


Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

google-adwords-featured Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser's business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings, Google now offers a trifecta of options for displaying customer feedback in search ads. Though not shown in the example above, a Google spokesperson confirmed that Consumer Ratings Annotations can display in tandem with Review Extensions and Seller Ratings. Google reports early testing have shown the [...]


Google Stepping Up Merchant Feed Enforcement

google-police-600 Got some slop in your Google product feed? Now's the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again. Google began this process last year by disapproving products without unique product identifiers such as GTIN (which also must be conform to standard specifications), MPN and brand and demoting products with incorrect usage of the identifier_exists attribute. The identifier_exists attribute was added last year for merchants selling custom goods that don't have unique identifiers like brand na [...]


AdWords API For New Google Shopping Campaigns Now Available

Google Shopping Campaigns global launch Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of beta last month and are available globally. The new campaign type is meant to make the process of setting up and managing product listing ads easier by giving users more access to the information in Google Merchant product feeds without having to access Google Merchant Center directly. Google has also said a bid simulator is on the horizon f [...]


Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]

Google shopping PLAs Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large scale Google Shopping campaigns, a team at PLA management platform Adchemy decided to dig in to see if advertisers really do benefit from a long tail effect -- small volume conversions across a large number of products -- when they advertise their entire catalogs in PLAs. What they found: SKUs with just one conversion in Q4 2013 accounted fo [...]


Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display

G google logo Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook's Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to throw a duplicate ad graph above it! pic.twitter.com/qOZorNZk5D — aaron wall (@aaronwall) March 5, 2014 We've seen Knowledge Graph ads featuring Google local listings pulled from Google+ and streaming services, including Google Play, but this appears to be the first instance of Google Shopping powerin [...]


7 Common Pitfalls Of Google Display Network Campaign Management

Test new approaches as often as Beckham changes his hair style! The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don't stay on the ball. 1. Unnecessary Pausing Of Keywords You notice that your display campaign has suddenly started spending a lot more money and your cost-per-conversion has tripled. What's the first thing you look at? A lot of people would tend to go straight to the keywords (if targeting contextually) and try to pinpoint the highest spending term to either lower [...]


AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics

adwords mobile app download ad This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports about their campaigns in Google Analytics. New reports on mobile app campaign performance include day parts, destination URLs and keyword positions. They'll be found in Google Analytics under the Acquisition menu for Google Analytics App Views over the next few days. The reporting applies to both display and search campaigns. Advertisers wil [...]


Google AdWords Smart Annotations Test Continues To Roll Out

new-google-adwords-logo Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser's landing page in an additional line of text in their ads. Google hasn't made an official announcement, but AdWords reps have been reaching out to notify their clients of the roll-out. Nilaye Tharkar, head of search at Performics Canada, received a heads up at the end of January about Smart Annotations testing. Here's an excerpt from that email: While this added line is not clickable, we saw an average CTR improvement of 9% in our pilo [...]


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