Google has tweaked how location targeting works for international searches. It's a change that allows ads to be seen across countries, not just within countries, when the search query has local intent.
According to today's announcement, advertisers that use either the "default" or "location of interest" setting will be able to target their ads based on
the location that people are search for, and
the location that people are searching from
Here's how Google explains it:
For example, let’s say you own a hotel, and you are currently targeting Paris with the keyword “Paris h [...]
Related Topics: Channel: SEM | Google: AdWords | Top News