Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year!
However, many people out there are still not putting them to use, and those who are using them could probably be getting even more out of them by adopting smarter strategies.
Why This Type Of Targeting Is So Important
If you’re not already using these, then here’s just a brief explanation of why you should be. By adding a remarketing audience of your choice to your search campaign, you can apply different keywords, bids and ad strategies in your search [...]
Related Topics: Channel: SEM | Google: AdWords | How To: PPC | Paid Search Column