I'm a big fan of all the things you can automate using AdWords Scripts -- from calculating account-level Quality Score, to creating ads from a spreadsheet, to optimizing keywords using data from the Search Terms report. When using scripts to manage a single account, it's well worth the effort to install and tweak them because of the amount of time you'll save down the road.
But when it comes to managing enterprise-level AdWords, or managing multiple accounts as an agency, the truth is that a lot of the time saved ends up wasted in the minutiae of keeping everything organized and running. Ad [...]
Related Topics: Channel: SEM | Google: AdWords | Paid Search Column