Why You Don’t See “World Cup” Ads On Google

world-cup-soccer-600 [caption id="attachment_193527" align="aligncenter" width="600"] A Google Trends chart shows the huge spikes in search volume for "World Cup" in the years the tournament is held.[/caption] Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we're on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was held, in 2006 and 2010. What may surprise you is the search results from all this "World Cup" interest will be l [...]


Google Introduces New Content API For Google Shopping

google-shopping-600 Today, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It's the first version update of the API since Google first launched it in 2010, before Google Shopping became a paid platform. Version 2 of the Content API for Google Shopping offers these added features: Item-level data quality information: See if an item was disapproved because a landing page URL isn’t working on a mobile device or if unique product identifiers are inaccurate. Faster pricing and av [...]


Report: Google Losing Share Of Mobile Search Ad Market

mobile-ads_products_sm Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google's mobile ad dominance. The firm says that US mobile advertising in total will be $17.73 billion this year. That would mark huge growth over the $7.1 billion recorded in 2013, according to the IAB. Indeed mobile ad revenues would have to more than double, which is possible but an extremely aggressive scenario. Specifically eMarketer asserts that the US "mobile search" ad market w [...]


Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords

html-code-schema-300px Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development. You don't need to re-invent the wheel each time a common problem is encountered because you can use the code you've already written. It also makes legacy code easier to update later. I'm in the process of updating some of my scripts for the new MCC level format, and I've been thinking about some common code snippets I seem to use in almost every script I write. So I thought I'd share some of these idea [...]


Google AdWords To Drop Support For IE9 This Month

Internet Explorer If you're among the 8 percent of Internet Explorer users still on IE9, you'll soon have to seek out an alternative way to access AdWords. Google announced Tuesday, that as of June 30, 2014, AdWords will no longer support IE9. Google regularly ditches AdWords support for legacy browser versions; IE8 was phased out last July. If your a die-hard Internet Explorer fan, your best bet will be to update to the latest version, which is IE11, within the next couple of weeks. AdWords also supports Firefox, Safari, and yes, Chrome.   [...]


Discover Who’s Eating Your SEO Lunch… And How To Beat Them

dog-stealing-eating-food-600

The combination of web analytics and a thoughtful SEO strategy is a winner. Here’s one of my favourite strategies to ensure you’re beating your competition at SEO linkbuilding.


Google AdWords Weekend Conversion Reporting Issue Now Fixed

new-google-adwords-logo Anyone else have @Adwords conversion tracking fail over the weekend? #ppcchat — Jason Manion (@JasonManion) June 2, 2014 Many AdWords users logged in to their accounts on Monday to find conversion and revenue stats were nearly non-existent starting Friday, May 30. Google has said the problem has been fixed and was merely a reporting issue, and not a problem with data retrieval. A spokesperson tells us all data will be restored by the end of the day Monday -- likely Pacific time. @bizwriter @JasonManion Thanks for your patience. The issue is resolved and conversion reporting should be [...]


How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

shutterstock_122145442-single-device-campaign When I speak about Enhanced Campaigns, I invariably get an audience question like this: "How can I create single-device campaigns? I know it's possible somehow, tell me how!" I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent of AdWords workarounds. I typically encourage businesses to work with the system and concentrate their efforts on making their landing pages and funnel work well within the AdWords targeting criteria limits. However, the device targeting limits of Enhanced Campaigns just inherently don't work for some business [...]


Google Comparison Ads Under Fire In UK

google-uk-england-featured The UK financial services industry regulator Financial Conduct Authority is taking a closer look at Google Comparison Ads. UK price comparison sites have complained that Google is unfairly competing with them by placing its own "product" at the top of search results. Comparison Ads, which operate on a CPA basis, are one form of AdWords. Below is an example of how the ads look in US search results: The UK inquiry essentially mirrors broader antitrust ('vertical search") complaints against Google around the globe. Google's pending antitrust settlement in Europe is under fire from poli [...]


Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords

shutterstock_132430334-prom-dress-fraud Should a company that includes the phrase "don't be evil" in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it "evil" to sell AdWords to websites that are filled with copyright infringing photos? These questions are unfortunately relevant -- for certain product categories, Google's search engine results pages (SERPs) are filled with links to counterfeiters utilizing copyright-infringing photos. Take the product category of [Dresses > Formal Gowns]. A significant percentage of sponsored ads on the SERPs promote the s [...]


How Google Can Help Enhanced Campaigns Reach Their Potential

Google Enhanced Campaigns It's been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their worst fears failed to materialize. Case in point, the growing consensus seems to be that smartphone cost-per-click has not risen much, if at all, versus desktop CPCs since Enhanced Campaigns were introduced. This concern wasn't well-grounded in the first place, if for no [...]


Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

mobile-search-featured When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down from marketing to all areas of the business including product development. I spoke with Savings.com head of marketing Seth Barnes about the move to a mobile-first strategy. Barnes said they had been focusing on improving the user ex [...]


Google Now Testing Knowledge Graph Popups In AdWords Ads

homes for sale 80433   Google Search knowledge graph Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches last night. I haven't been able to replicate the testing, and Wolf says she was only able to find them showing on a handful of searches. The results only display on the top ad spots, not in the right rail, and pull from Wikipedia like their organic c [...]


Priceline’s Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013

google-adwords-featured Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo's annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any other travel advertiser, surging to the top spot from number seven in 2012. Based in Amsterdam, and owned by Priceline, Booking.com invested heavily in U.S. television ads as well last year as it makes a play beyond its European fo [...]


Are Your Google Display Network Results Damaged By AdSense For Mobile?

mobile-ads_products_sm Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP -- chances are, you're appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The Issue Eighty percent (80%) of people's time on their mobile device is spent in an app now, and this has caused a significant shift in the traffic available on the Google Display Network via different devices. We all know that there's been a big shift in the amount of time people spend on mobile de [...]


Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns

google-shopping-600 The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure -- before Google does it for you -- is just a few months away. A new study from CPC Strategy suggests it's worth making the switch sooner rather than later. CPC Strategy expected to see management efficiencies, but the team was surprised to see key metrics improve by simply making the move to Shopping Campaigns. Average revenue, orders and ROAS all increased without making additional feed optimization efforts after the switch. Average orders ticked up just over 4 per [...]


Google Tells SEC Reporting On Mobile CPCs And Clicks Would Not Be Meaningful, Too Confusing

mobile-ipad-click-featured [caption id="attachment_192263" align="aligncenter" width="600"] Source: Google quarterly earnings statements[/caption] The average cost-per-click advertisers pay for Google ads has been declining year-over-year since the fourth quarter of 2011. The rise of mobile has long been seen as the driving force behind the declining average cost-per-click (CPC) -- a glut of new ad inventory coupled with the fact that many advertisers often discount the value of mobile ads compared to those on desktops and tablets.   Google has been cagey about providing detail on the influence of mobile on its [...]


Bid Simulator Now Available For Google Dynamic Search Ads

adwords bid simulator dynamic search ads If you're running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool.  Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is available at the campaign, ad group, auto target and subtabs (Dynamic Search ads don't use keywords). Note that if your campaign is "limited by budget", estimates are shown in a pop-up window on the campaigns tab rather than the campaign bid simulator. [...]


3 Key PPC Metrics Are Lying To You. Find Out How

ppc-featured When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We're too quick to take our figures at face value without thinking about what we're not seeing. I'm going to explore what I consider to be the three most misleading AdWords metrics (and discuss how we should be thinking about them differently): Click-Through Rate, Average Position and Average Cost-Per-Click. Click-Through Rate (CTR) Click-through rate (CTR) is the lifebl [...]


With New GDN Ad Format, Text Ads Will Compete In Display Auctions

google-adsense-magazine-ad Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as "display-like" ads on publisher sites that have opted only to show display ads in their AdSense accounts. The implication for AdWords advertisers is that text ads on the Google Display Network will now compete with display ads in the auctions. A winning text ad will then be converted to the magazine ad format. The company stated on the AdSense blog, "we’ve created a new format allowing text advertisers to increase competition on your display-only ad [...]


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