There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software, even for AdWords advertisers.
We expected changes to not provided in the near future, and based on these reports, the likelihood of advertisers being stripped of keyword data is high.
When Google moved to secure search in October 2011, it was a major setback to publishers, who began losing data about the keywords used to reach their sites. That opened up Google to claims of hypocrisy, in that advertisers continued t [...]
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