You’re probably sick of hearing about it, but it’s true: enhanced campaigns are going to impact your ability to structure, segment, and optimize campaigns. Whether it’s in a positive or negative way is up for debate. Regardless, I hope you have done your research and understand the transition -- how it affects you, your business and campaign management. If not, numerous articles have been written on the topic so there’s a bevy of available content.
That said, little has been divulged about how your analytics will be impacted by the enhanced rollout. So, I’d like to share a few tho [...]
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