Discover Links Using Google Analytics New Backlink URL Report

google analytics links Today the Google Analytics team announced that we will start seeing backlink URLs in their newly released Social Reports. According to the announcement post, written by Ilya Grigorik, Software Engineering Manager, Google Analytics (and PostRank Founder): "These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content. Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media repo [...]

Google’s (Not Provided) Impacting More Than Just SEO Sites

not-provided-featured Think that (not provided) is only impacting SEO-related websites? Think again. The Poynter Institute, a non-profit journalism school that's well known in media circles, wrote Wednesday about the growing impact that (not provided) is having on publisher websites. Author Steve Myers shared what he found after checking's analytics: Keywords were hidden in 29 percent of searches in April. That's up from 22.5 percent in November, shortly after the change was made. Now "(not provided)" makes up the largest category of search terms, dwarfing the second place term: Poynter. Overall, 6 [...]

Google’s Gags Go Worldwide For April Fool’s Day 2012

google-racing It was right about this time last year when we gave Google the winner's trophy for a series of gags that put all others to shame. We could do the same again right now, because Google has tried to top itself with another round of April Fool's Day jokes that pretty well span the globe of Google's international properties. Below is a recap of Google's (and a few others) pranks, and we'll do our best to update this as the day goes along. Google Racing: Self-Driving Cars Hit NASCAR The main joke at the moment is Google's "announcement" of a partnership with NASCAR called Google Racing, which b [...]

How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic

google analytics icon Google's about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though major packages will probably adjust OK. The change was posted on the Google Webmaster Central blog yesterday, and it took some follow up to really understand what's happening. Come along, and I'll explain more. Google & Blocking Referrers Referrers are sort of a Caller ID for web browsers. They tell a web site where someone came from. [...]

Work Smart, Not Hard – An Introduction To Google Analytics Dashboards

I love my Google Analytics dashboard and I'm not ashamed to admit it. It saves me time, helps me look like I'm 100% on top of things when a client calls, and helps me add hours back into days that were previously spent hunting and pecking for information. Right now, my client load consists of about 19 different domains that all have their own analytics installs. Each week that's a lot of information to check, verify, monitor, and create an action plan from. Without my dashboards, and most importantly, my consistently formatted dashboards, I would spend hours finding information - now I have [...]

Google Analytics Update To Organic Reports

google analytics icon As many of you know, organic traffic is auto-populated in Google Analytics reports using a default search engine list curated by Google. It is also possible to add smaller search engines manually into the tracking code snippet, using the _addOrganic method; but it's nicer when Google does it for us. Every once in a while, the Google Analytics team updates the list to reflect new or more popular search engines. We have confirmed that, starting from February 1st, a few search engines have been added to the list mentioned above. Below is the list of new search engines that are now part of the [...]

Google Changes Definition Of Average Search Ranking Position

Google-Webmaster-tools The Google Webmaster Blog and Google Analytics Blog announced they are changing how they define the average position in the search query report in Google Webmaster Tools and search optimization report in Google Analytics. The new definition will take the average of the top ranking of your site for all searchers, as opposed to all URLs listed and average that. In the past, they would take all the positions of your rankings and average them together, now they are taking only the top positions. Here is how Google explains it: Let’s say Nick searched for [bacon] and URLs from your si [...]

Justified – Beginning Steps To Proving Your Internet Marketing Point

If you’re working in online marketing in some function, you’ve battled this – the need to justify your marketing budget to the bean counters in the office 10 floors up, or even next door. Those not "in the know" about the truly trackable benefits of online marketing are generally skeptical at best when told "I can show you where every penny went, and what we got back in return." The inability to track return on radio, tv or even print ad buys without extensive (and frankly pretty difficult) work and integration between multiple departments makes these less than desireable mediums i [...]

A Beginner’s Guide To Setting Goals In Google Analytics

When I first started using Google Analytics, my "goal" was to not run away screaming. The intense amount of information, seemingly disconnected, made understanding what I needed so overwhelming. In my last article,we talked about the basic reports you should watch as a beginner. This week, we’re going to work on how to make Google Analytics work for you via Goal setup and configuration. The first thing you need to do after login is find where to setup goals, which is not where you see the goal results. In reality, most of the setup in Google Analytics happens behind the sprocket in th [...]

New on Google Analytics Landing Pages Report – Measuring Success

Google Analytics landing pages At some point last week Google Analytics quietly released an apparently small change to its Landing Pages report (Content tab => Site Content => Landing Pages). This report was almost useless before this change and now it joins the list of the most useful reports on the tool. In a few words the change was simple: we can now link landing pages to goals, i.e. we can see the value of each landing page out of the box. Up till now, the landing pages report was very limited, having only three metrics available on the report: Entrances: the absolute number of visits landing on this page Bounc [...]

Euclid Offers “Google Analytics For The Real World”

Screen shot 2011-11-04 at 7.05.33 AM Yesterday Euclid Elements, a relatively new firm founded by some of the people behind the product that became Google Analytics, announced a $5.8 million first round of funding. The company is seeking to enable retailers and business owners with physical locations to measure things like foot traffic by time of day, average customer time in store, loyalty and lift of online promotions, as well as the effectiveness of window displays and other metrics. Conceptually none of this is entirely new. There are a range of "analog" companies and methods that measure retail foot traffic. However Euclid [...]

Social Tracking Integrations For Google Analytics

google-analytics-square-logo Back in June, Google Analytics unveiled a new set of Social Engagement Reports, which can be used to get content interaction metrics from social sharing icons such as Google+, Facebook, Twitter, LinkedIn or any other. Google+ is tracked by default (no codes needed), but other networks must implement the _trackSocial method in order to collect the interactions. Last week, the Analytics team announced an official integration with social sharing services ShareThis and AddThis. According to their blog post: To enable the integration for all of your AddThis buttons, you are now just one lin [...]

Keyword “Not Provided” By Google Spikes, Now 7-14% In Cases

not-provided-featured Google's new encrypted search for logged in users now appears to be blocking a much higher percentage of search terms than when it initially rolled out two weeks ago. In some cases, it might even be higher than the 10% or less figure that the company initially predicted might be impacted. Blocking Search Queries Two weeks ago Google announced that it would start encrypting search sessions of anyone signed in to In practice, this means that Google stopped passing the organic keywords that referred traffic to websites whenever users are logged in Google and conducting searches. [...]

3 Metrics Google Analytics Beginners Should Watch

The first login to a Google Analytics account can be daunting. There are so many things to see, and so many different ways to tweak data, that deciding which are the most important metrics to watch can be an insurmountable decision. Ultimately, in my opinion, you are the only one who can decide what metrics and reports are important to your business. Some websites don't collect money but do send traffic to other sites, or collect subscriptions or email sign-ups as a form of conversion. Some do collect money, but it's just a small portion of their business; the phone call may really be co [...]

Google Analytics Random Site Bug Has No Privacy Concerns

This morning Alex Moss reported a weird bug with Google Analytics where going to the "landing page" or "exit page" reports and clicking on the URL would pop open a random site, instead of the URL of that page. Here is a screen shot shared by @SEOsherlock. Alex Moss claimed this was a privacy issue within Google Analytics. I didn't see how this can necessarily be translated into such an issue, so I asked Google for a statement. A Google spokesperson confirmed this is a bug but is in no way a privacy issue, the page that opens for some users (I cannot replicate it myself) is complete [...]

Google Analytics Gains “Napoleon’s March” Flow Visualization Charts

visits-flow-report Google Analytics announced a new set of reports that should help marketers and website owners to understand how users behave on their websites. The feature was presented this morning during Web 2.0 Summit, on a keynote delivered by Susan Wojcicki (SVP of Google, Advertising) & Phil Mui (Group Product Manager, Google Analytics). This feature is an interesting solution to an old problem: analyzing paths throughout a website in a scalable way. Path analysis has historically been a feature that provided little insights on user behavior, mainly because visitors behave in such non linear ways [...]

Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search

angry-reaction Google caused a major stir in the search marketing community today with the news that it will begin encrypting searches and outbound clicks by default in some situations. The move means that valuable keyword referral data will not be passed to analytics programs (including Google Analytics) when a logged-in Google user searches from Although Google says the change will impact less than 10 percent of searchers, that's still a significant amount of keyword referral data that will now be hidden from website owners. Well, it won't be hidden if those searchers click on one of Goog [...]

Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

google-security-lock-featured Google will now begin encrypting searches that people do by default, if they are logged into already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive "referrer" data that reveals what those people searched for, except in the case of ads. Google announced the news on its blog here, saying: As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default se [...]

Google Analytics Webmaster Tools SEO Reports Now Available

Google-Webmaster-SEO-Rep-1304428070 In June, Google released a limited beta of Webmaster Tools integration with Google Analytics, where you can view search query data from Webmaster Tools directly in Google Analytics. Google just announced this feature is now available to everyone! You can find the new reports under the "traffic sources" > "search engine optimization" section of the new Google Analytics. The new reports there include: Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages [...]

Event Tracking 101 For Google Analytics

Setting up Analytics accounts has evolved beyond installing "generated" scripts on pages and calling it a day. What started with the advent of software that told us how many "hits" we got a day has evolved into a sophisticated decision assistance engine, and keeping up on the new and cutting edge offers full time employment for many people across the world. As part of our website designs, many of us feature various graphic "buttons" or images on our site that either link to interior pages, booking paths, or even lead users off-site. We embed video, or have image links to our social media [...]

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