Google Analytics
All the latest news, tips and insights about Google Analytics and the forced migration to Google Analytics 4, starting July 1, 2023, from Search Engine Land.
You’ll find a variety of up-to-date and authoritative resources, including the latest news, tutorials and data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Google Analytics real-time reporting bug confirmed
Many sites are seeing zero or little real-time traffic reported in GA4.
Google Analytics 4 addresses Google Ads report discrepancies with conversion update
To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.
WalkerOS: A data collection alternative to gtag.js
Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
Google Analytics 4 users report data gaps in reports
Users claim data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
How to measure organic traffic in GA4
Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.
Google Analytics 4 launches additional instant support options and new video tutorials
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.
Want to set your 2024 SEO priorities? Run these GA4 reports
Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization opportunities.
How to link GA4 with Google Search Console
Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site's organic search performance.
How to combine GA4 and Google Ads for powerful paid search results
Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.
Google Analytics 4 properties can now be integrated with AdSense
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
GA4 ramps up Protected Audiences API rollout and adds enhanced conversions
Google Analytics is improving privacy features in anticipation of third-party cookie deprecation next year.
Google Analytics 4 rolls out new reports for linked 360 campaigns
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
Google Merchant Center is removing 4 attribution models from conversion tracking
First-click, linear, time-decay, and position-based options will no longer be available.
Google Analytics 4 rolls out new Admin experience
The updated Admin page within GA4 has been redesigned to streamline administrative tasks for marketers.
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
For the first time, integration is accessible to both GA4 standard and 360 properties.
GA4 exploration report: 3 ways to uncover website roadblocks
Turn your site’s roadblocks into opportunities for improvement. Unlock user experience insights and boost engagement with Google Analytics 4.
Go beyond cookies and stay ahead in a privacy-first world
Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate.
How to fix unassigned traffic in GA4
Learn how to classify, track, and manage your web traffic effectively, ensuring your campaign traffic are never in the "Unassigned" category.
Google Analytics 4 adds new features to improve data security and report accuracy
Marketers can now redact client-side text and exclude Google data signals from reports and explorations.
Reminder – Google Optimize sunsets this weekend
Marketers will need to conduct A/B testing in Google Analytics 4 moving forward.
Unleash the untapped power of email address intelligence
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
R.I.P. UA – Search Engine Land property has stopped processing data
It's finally happened, 68 days later. Google Universal Analytics has stopped processing data for Search Engine Land.
Beyond Google Analytics: Solve the data problem with real-time strategies
This webinar teaches you how to gain access to superior insights compared to traditional tools like GA.
How to use Google Analytics 4: A complete guide
Looking to learn Google Analytics 4 for SEO? Here's a comprehensive walk-through with step-by-step instructions and best practices.
Universal Analytics still processing data two months after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
Google sending notifications that UA has stopped processing data
These notifications come almost two months after July 1, the date when Google said UA properties must all migrate to Google Analytics 4.
Setting up event parameters in GA4: Everything you need to know
Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.
How to get Universal Analytics-like insights in Google Analytics 4
GA4 requires you to think differently. Russ Ketchum, product director of Google Analytics, believes that's a good thing.
6 reasons your GA4 reports aren’t adding up
Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.
11 GA4 training courses to help confused marketers
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
Google Analytics 4 Reports get Match Types, including regex
Report Filters now support the Match Types 'begins with', 'exactly matches' and 'regrex', giving you more control over your reporting.
8 new Google Analytics 4 features to enhance app measurement and performance
The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
Google Analytics launches new Audience report
Marketers can use the new GA report to identify their most engaged and profitable audiences.
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.