Google today announced the first upgrade to its AdWords API this year, touting features like the ability to run reports across clients, better filtering, improved geo-targeting, and the ability to deploy and measure "experiments," or A/B split testing.
In coming weeks, API v201101 will also feature the ability for agencies to use interest-based advertising at scale, meaning they can set conversion events on their own web sites and easily target the people who visit certain pages, or do specified things. For example, an automobile manufacturer might want to target people who've visited a se [...]
Related Topics: Google: AdWords | Google: APIs
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