Google Expands “Going Google” Enterprise Ad Campaign
Oct 19, 2009 at 9:51am ET by Greg Sterling
Google has decided to extend and pick up the pace of its "Going Google" (Apps and enterprise products) traditional media campaign. The ads were first launched in August in four cities with billboards. Now Google says the campaign will be expanded globally to "the U.K., France, Canada, Japan, Australia and Singapore" and appear "in train stations such as Paddington, La Défense and Shinagawa, and at airports in Singapore, Toronto, Dallas and beyond . . ."
Here's a promotional video ("campaign preview"):
[youtube]http://www.youtube.com/watch?v=iP2oWfDMvqc[/youtube]
The campaign seeks to [...]
Filed in: Google: Apps For Your Domain, Google: Business Issues
Google Kicks Off “Going Google” Ad Campaign
Aug 3, 2009 at 9:25am ET by Barry Schwartz
Google is launching a billboard campaign in four major cities named "Going Google." There is a ton of buzz around the campaign, being that Google typically does not conduct traditional forms of advertising and that this is a direct shot at Microsoft.
First, here is a video of some of the billboards:
As you can see, this is promoting Google Apps in a major way. Not only does this drive to the core of Microsoft's products, but it is also one of the few times Google using traditional means of advertising. It is funny to see Microsoft advertise Bing on TV and at the same time to see [...]
Filed in: Google: Apps For Your Domain, Google: Marketing
Developer Impressions Of Google Wave: “Real-Time Email On Crack”
Jul 23, 2009 at 3:14pm ET by Greg Sterling
What is it? Google's answer to Twitter? Email and IM replacement? Personal communications and collaboration platform? These were questions and characterizations that emerged as Google announced Wave at the company's May developer event in San Francisco. (Here's a bit more context from my related post at the press conference.)
It's a shapeshifter, a new species and something of a rorschach test for people because it crosses boundaries and isn't easily defined.
Google Wave's API has recently become available to developers. And now some first "hands on" impressions are out. Ben Rometsch wr [...]
Filed in: Google: Apps For Your Domain, Google: Chrome, Google: Labs, Google: User Interface
Microsoft Fights Google Apps With Free, Web-based Office
Jul 13, 2009 at 5:24pm ET by Matt McGee
Watching Google and Microsoft lately has been like watching a tennis match: Each company seems to be taking turns hitting back at the other with new announcements, new products, and so forth. The latest volley isn't strictly search-related, but it's very notable: Microsoft announced "lightweight" versions of its Office products that will be free and web-based -- a direct competitor to Google Apps.
The free products will include Word, PowerPoint, Excel, and OneNote, and will be available to anyone with a Microsoft Live account.
Just last week, Google got into the OS business when it anno [...]
Filed in: Google: Apps For Your Domain, Google: Business Issues, Microsoft: Business Issues
Google Pushing Hard(er) To Get Webmaster Products Adopted
Mar 26, 2009 at 3:33pm ET by Matt McGee
I was setting up a new domain last year, something I'd done countless times and could do with my eyes closed, when my hosting provider suddenly started pushing several Google products on me. Did I want to use Gmail for my domain? Did I want to use Google Apps for Domains? Well, no, but thanks. I think.
I found out later it was Google pushing those products via the "Google Webmaster Tools Access Provider Program," which gives web hosting companies easy access to integrate Google products into their hosting services.
Google has announced this week that the program has been expanded to [...]
Filed in: Google: AdSense, Google: Apps For Your Domain, Google: Custom Search Engine, Google: Marketing, Google: Webmaster Central
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