Why Google Radio Ads Failed

Radio Tunes Out Google in Rare Miss for Web Titan from the Wall Street Journal has some excellent history on why Google Radio ultimately failed earlier this year. I'll quote the story early on, but the Wall Street Journal piece is excellent, on its own. A look at what went wrong shows that Google misjudged the capacity of its technology to work beyond the Web, and underestimated the human side of the business. Radio stations refused to turn over airtime to a computer algorithm that set prices far lower than their own rates. Big advertisers steered clear. The key issues outlined in t [...]


Google Voice: Next Generation Telco?

Maybe that headline overreaches a little but not entirely. For those that have been wondering whether Google's GrandCentral acquisition, which the company made in mid 2007 and thereafter seemed to neglect, would suffer the same fate as Dodgeball or Jaiku . . . wonder no more. Using the GrandCentral infrastructure, and currently only available to existing GrandCentral users, Google is announcing a wide range of new services under the banner of Google Voice. These services include -- get ready -- "free calling" and "low-priced international calls" among a range of other things. It woul [...]


Google Turns Off Radio Ads

Google continues to pull back the reins on some of its product and service offerings, today announcing that they're shutting down Google Audio Ads and Google Radio Automation. In a post on the Google Traditional Media blog, Google's Susan Wojcicki explains the service wasn't as successful as they hoped: In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads. While we've devoted substantial resources to developing these products [...]


Clear Channel’s Radio Ad Inventory Now Available On Google Audio Ads

The Inside AdWords blog announced Clear Channel's inventory of about 1700 AM and FM stations are now available for purchase at Google Audio Ads. For more about the ads, see our Google Audio Ads archive. [...]


Google’s New Media Advertising: Get Hip or Get Left Behind

Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has been that search (or PPC) advertising is inherently better than the traditional advertising media: print, radio and TV. PPC advertising has been trouncing traditional media due largely to the fact that efficiency and accountability are "built in." The auction model (almost) guarantees that ad spending will be no higher than necessary to remain competitive. But it’s the built-in accountability – the ability to monitor and adjust for optimal ROI [...]


Google Releases Audio Ads To Public While eBay Begins Radio Ad Auction Push

Google announced they have completed their audio ad test and is now in the process of rolling out audio ads to all US advertisers. In fact, I reported on May 15th, that many advertisers began seeing the audio ads option within their AdWords console. Today, EBay to Broker Radio Ad Time from the Wall Street Journal reports that eBay is getting into the audio ad (radio ad) auctioning business as well. eBay with Bid4Spots Inc. of Encino, California will begin allowing radio stations to auction off air time within the eBay media marketplace. More than 2,300 radio stations are expected to parti [...]


Google Audio Ads Now Supported By Radio Station Software

Google just announced that Google AdSense for Audio is now supported by radio station automation software from Broadcast Electronics (BE), ENCO Systems and LAN International's VIERO. The announcement comes alongside the other news of the Google & Clear Channel partnership. [...]


Google In Radio Ad Deal With Clear Channel

This morning the New York Times is reporting that Google has struck a deal to sell radio air time on Clear Channel's network. Clear Channel is the US's largest single owner of radio stations. This had been rumored but the formal announcement (not yet posted) will apparently include "30-second spots on all of Clear Channel’s 675 stations during all programs and all times of the day." (In other words: not remnant inventory.) The deal is quite similar it appears to the recent Dish Network deal. I have some additional discussion on my personal blog. Postscript: . The Google Blog has now posted [...]


NY Times Tracks Google’s Traditional Media Efforts

Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google's moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to date. [...]


Google Print & Radio Ads A Success All Around

Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google's Print Ads and Google's Audio Ads. On the print side, the article shares quotes from the New York Times claiming Google Print ads have "worked" and that they have generated "incremental revenue from an advertiser base that we don't usually get revenue from." The Seattle Times has told Advertising Age that they have "produced six-figure incremental ad revenue" from this program. Also, we have quotes from small business that have cl [...]


dMarc Founders Tuneout Of Google AdSense For Audio Plans

dMarc Founders No Longer At Google at paidContent.org reports that the founders of dMarc have left Google due to differences of opinion and remuneration. Chad and Ryan Steelberg bios), the founders of dMarc Broadcasting, sold the company to Google on January 17, 2006 for $102 million in cash and with potential to earn up to $1.13 billion extra. But recent reports suggest that the most they would make would be less than $200 million. In addition, there are reports that Google and the founders of dMarc did not see eye to eye on how the how to handle the ad sales. Postscript: The New York Tim [...]


Google Advertising Google Audio Ads

Philipp Lenssen reports that Google is now promoting via AdWords their own Audio Ads product. A Google search on audio ads brings back an ad from Google, leading to http://www.google.com/ads/audioads/index.html. The ad looks like: The landing page it takes you to tells you to basically call one of Google's sales offices. Here is a screen shot of it, for the old archive: [...]


Google Ran Out Of Radio Ad Inventory Already

MarketWatch reports that Google does not have enough airtime inventory to run the test audio ad campaigns they want to run in 2007. Reportedly, Google is currently in negotiations with CBS, to buy some of their ad time. Jordan Rohan of RBC Capital Markets said that without enough ad inventory, Google won't be able to show any "significant impact until mid-2007." There is no official response from Google on this matter, as of yet. [...]


Google Advertisers Take On Audio & Print Ads

A Wall Street Journal article named Google Tests New Ad Offerings -- But Will Advertisers Follow? looks at various types of advertisers reactions to Google's efforts to expand to print and audio ads. I'll put out some quotes for you on this: The success of Google's efforts to persuade Mr. Cohen and his counterparts [Google AdWords Advertisers] to shift more ad dollars to its new offerings are crucial to the company's success in expanding beyond advertising linked to Web-search results. It's not just big marketers who need to be persuaded -- the company will be focusing a good part of its att [...]


Google Begins Testing Audio Ads Within AdWords

The Google AdWords blog announced yesterday that they have begun inviting advertisers to test out Google Audio Ads. The test is only running in the US. If you want to be part of this test, you can apply over here. After you get accepted, make sure to read Guidelines for Audio Ads, describing how you can use MP3 or WAV files, both 30 seconds long, with no long periods of silence and only containing one ad (no sharing). More details on how this is working at the Google Help section of the audio site. I am just curious, when they are going to change the logo from Google AdWords to Google Ads. [...]


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