Google returns results based upon content appearing upon individual pages, or at specific URLs. But that content could come from different authors, who have different levels of control over it. For example, a blog page may have posts written by more than one author, comments penned by others, and advertisements showing ads that even the owner of the site has no direct control over. A forum might have many different authors responding to an initial post, and may also display advertisements.
Imagine a system that instead of ranking content on a page level, breaks those pages down and looks at [...]
Related Topics: Channel: SEO | Google: Authorship | Google: Patents