Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple's Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can't have, and I'd be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, in her Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search story. Be sure to read that. Here, I'm going to share the incredibly tough list of obstacles that would have to be overcome to turn this from a fantasy into reality. Yahoo Has No Search Techn [...]


Hotel Search Upgrade: Google Licenses Room 77 Platform

Room 77 Despite its controversial $700 million acquisition of travel software company ITA several years ago and the launch of Google's Hotel Finder site, Google has yet to emerge as a force in online travel. That may all be about to change. Bloomberg reported yesterday that Google "is licensing hotel-booking software from Room 77 Inc." The news site also reported that "Room 77 co-founder and Chief Technology Officer Calvin Yang and many of its engineers are joining Google." Room 77 is a travel metasearch site like Kayak, only better in my experience. It only focuses on lodging however. The Bl [...]


Matt Cutts: Google Mobile Queries May Surpass PC Search This Year

mobile-search-featured Speaking at SMX West last week Google's Matt Cutts said that he "wouldn't be surprised" if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year. We asked Google for an official statement and the company declined to provide one. Google doesn't want to oppose mobile and PC search. Rather it wants to emphasize cross-platform marketing and experiences. The comments above refer to global query volumes not in the US [...]


Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

google-earnings-money-featured A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. Some marketers to date have actively discounted their paid mobile clicks on Google enhanced campaigns. Below is the full eMarketer US spending forecast by advertising channel. The forecast notes that in 2013, just over 76 percent of Google's paid search revenues came from the PC. This year that number is expec [...]


Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013

Zora Google Doodle In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site's various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the site's global and regional homepages, as well as homepages for individual countries, the study concentrated on actual people, excluding any Doodles highlighting fictional characters or individuals connected to a holiday or festival. According to SPARK: Out of the 445 total Doodles Google created to honor peo [...]


FOX Partners With Google To Allow Voting For American Idol On Google’s Search Results

american-idol-logo FOX and Google have partnered to enable American Idol fans to vote for the finalists directly in the Google search results. That means you no longer have to text your vote, you can do it on Google.com. How does it work? Simple, you go to Google on your desktop or mobile device and search for [american idol] or [idol] during the voting window and select from your favorite finalists. Then you can vote up to 50 votes per contestant directly on Google by clicking on the contestant's photo: Then review your votes and click "submit votes to American Idol": After you submit yo [...]


Will 11th Hour Objections Derail The Google-EU Antitrust Settlement?

Google Europe When the European Commission recently announced yet another antitrust settlement with Google the matter appeared to be coming to an end. This was the third proposed settlement from Google but indications from EU Competition Commissioner Joaquin Almunia suggested that it was essentially final and only formalities remained to approve it. Unlike the two previous settlement proposals, this one is reportedly not going to be subjected to a "market test" (formal review by rivals and critics) -- although the European Commission will be accepting comments, apparently. Google's critics immediate [...]


Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America

google logo - basic 570x270 Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google's market capitalization totals $393.5 billion, representing less than a billion more than Exxon's $392.6 billion, but $72 billion behind Apple's market value of $465.5 billion. As the world's largest online advertiser, Bloomberg notes Google's rise is a reflection of the technology industry taking a larger role globally: Technology companies are establishing themselves as key players worldwide as they disrupt indu [...]


Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce, As Wojcicki Heads To YouTube

Sridhar Ramaswamy, Google head of ads and commerce With today's news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team. Ramaswamy and Wojcicki, who've both shared the title of SVP, Ads & Commerce, have been jointly running the ads division for the last year. The transition from being co-leader to sole leader of the team should be a smooth one for Ramaswamy. A graduate of Brown University, Ramaswamy joined Google in 2003 as a software engineer and has been involved on the ads side throughout his decade-long tenor. He’s bee [...]


With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

google-microsoft-yahoo-featured Satya Nadella being named CEO of Microsoft isn't just big news for Microsoft. It's big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the attention search has gained over the years, I feel like it still gets overlooked as the powerhouse it is. It's responsible for about half of online ad spending in the US. It's where the majority of Google's money comes from. As I joke, Google Glass and those self-driving cars are being funded by ads about mes [...]


Google Q4 2013 Earnings Report $16.86 Billion In Revenues

google-earnings-money-featured Google announced fourth-quarter 2013 earnings today. Google's revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google's operating income in the fourth quarter of 2013 was $3.92 billion, or 23% of revenues. Google's afterhours trading right now has not changed much, with a slight increase in the share price. Part of the earnings release includes: Paid Clicks - Aggregate paid clicks, which include clicks related to ads [...]


Google May Be Forced To Pay $1 Billion To Patent Troll

google-legal-cash-featured A New York-based "patent troll" called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and others using two patents related to search advertising. The plaintiff won approximately $30 million at trial in 2012. Google was asked to pay $15.8 million of that amount. Yet plaintiffs were also seeking ongoing royalties, which the court has now awarded. Google was contesting the royalty and the company will likely now appeal the calculation, which is potentially massive. The math is confusing. However, as Ars Technia reports, the royalty amounts to ju [...]


DeepMind Buy Another Google “Moonshot” Of Sorts

DeepMind logo Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or as search is known at Google today, the “Knowledge” group, so-called because it no longer just finds keywords on web pages, but instead connects larger concepts. Knowledge is led by Google SVP Alan Eustance, but DeepMind will work closely with a team led by Jeff Dean, a near 15-year Google veteran, best known for his work on distributed syst [...]


Israel Wants To Tax Google To Support Local Content Publishers

Google Israel A new bill making its way to Israel’s parliament (the Knesset) would assess a tax of 7 percent on search engine ad revenues to subsidize local content publishers. The story was reported in the Financial Times. While it's not explicit or exclusive to any individual company, the bill has been nicknamed the “Google Law." This parallels legislative efforts in multiple countries where Google is blamed for eroding or undermining various domestic industries, typically journalism and newspaper publishing. So far, however, Google and its rivals have managed to escape the imposition of such levie [...]


EU: Google Antitrust Concessions “Unacceptable” As Second Study Condemns “Rival Links”

google-eu-featured European Union competition commissioner Joaquin Almunia announced Friday in a Spanish radio interview that Google's second round of concessions in its current antitrust settlement proposal were "unacceptable." The main obstacle to settlement is still Google's treatment of competitors and its "own content" in "vertical search" results. Almunia was directly involved in negotiating the original settlement proposal with Google, which offered to put links to competitors' sites in a privileged position in search results. He seemed initially (and perhaps naively) surprised when it was almost imme [...]


After Two Years Of Broken Promises, Does Google Need To Explain More To Maintain Trust In Search?

google-g-logo-2012 For two years running, Google's broken major promises about search. It began doing paid inclusion in 2012, which it once called "evil." This year, it's experimenting with banner ads it said would never be allowed. Both represent major philosophical shifts for the company about search, but shifts it has largely avoided explaining. Does that erode user trust? That's the focus of my column at Marketing Land this week, Google’s Broken Promises & Who’s Running The Search Engine? It looks at the history behind both promises plus how search has a "fuzzy management" structure at Google, [...]


European Publishers File New Antitrust Complaints Over Google News & Images

t-google-images-1312982585 European newspapers, magazines and photographers are not happy with Google and how their content and images are shown in the Google search results. IDG News reports Google was slapped with a new antitrust complaint over Google Images. EMMA wrote that newspapers and magazines are "extremely concerned by the Commission’s on-going assessment of the new set of commitments proposed by Google as part of the EU competition investigation." Google Image Search Complaint The Center of the Picture Industry, CEPIC, is saying that Google uses images without the rights of the copyright holders consen [...]


Bing Really Doesn’t Want You To Search Google

Bing logo Go to Bing.com and search for [google], you may see Bing get a bit upset. In fact, when I search for Google at Bing, I get a big black box in the search box that says, "In blind tests, people preferred Bing to Google for the web's top searches. See for yourself." Here is a picture of the call-out box: Andrew Girdwood asks if this type of call-out box should be labeled as an ad of some sort. Clearly, the intent here is someone trying to find Google. So why is Bing encouraging the searcher to go elsewhere? Is that a good and relevant alternative to the query? We've seen time after t [...]


Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU

google-eu-featured Three years into its investigation of Google over antitrust issues relating to search, the European Union took another step closer toward a likely resolution, asking Google rivals and other third-parties to review a settlement proposal. Notably, the general public wasn't invited to participate. The news comes via several reports today. The European Union's Competition agency posted nothing on its website, though the move follows on what it promised to do earlier this month. The Wall Street Journal and Reuters say that 125 companies have been asked to comment on the latest proposal, in [...]


Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year

google logo - basic 570x270 A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and July 2013, Google increased the number of locations serving its search infrastructure from less than 200 to more than 1,400, as well as growing the number of ISPs it uses from a little over 100 to more than 850. From the study: Most of this expansion reflects Google utilizing client networks (such as Time Warner Cable, for example) that it al [...]


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