Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines?

Nov 16, 2009 at 1:35pm ET by Danny Sullivan

Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it's come back from the most unlikeliest of sources: Google. Below, a look at the experiment plus reexamining the FTC's guidelines about disclosing paid ads. Does saying "Promoted Videos" on YouTube rather than "Sponsored Videos" meet these? For those unfamiliar with paid inclusion, it is where advertisers pay to have their listings included within editorial results, rather than being listed separately from them as paid placement search ads. In paid inclusion, there's also no guarantee that th [...]

Filed in: Google: AdWords, Google: Business Issues, Google: Product Search, Google: User Interface, Google: YouTube & Video, Legal: General, Top News

Google Buying Back Shares To Offset “Dilution” Effect Of AdMob Purchase

Nov 12, 2009 at 10:57am ET by Greg Sterling

During Google's third quarter earnings call CEO Eric Schmidt expressed a kind of philosophical objection to corporate stock repurchase programs. But now in the wake of the $750 million acquisition of AdMob Google is going to do its first stock buy back to prevent investor dilution from the event. During the Q3 earnings call the following question was asked of Schmidt: "What are the plans for Google's large cash balances? Are stock buybacks being considered at any point?" Schmidt responded: [CFO] Patrick [Pichette] and I were talking about who should answer this question. We have been doing [...]

Filed in: Google: Business Issues, Google: Mobile

Google Acquires AdMob, Mobile Display Ad Company

Nov 9, 2009 at 12:28pm ET by Barry Schwartz

Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob's more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email AdMob sent their publishers and advertisers: Google to Acquire AdMob November 2009 Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about [...]

Filed in: Google: AdSense, Google: AdWords, Google: Business Issues, Google: Mobile, Top News

Turkey Claims Google Owes Them $47 Million In Back Taxes

Nov 3, 2009 at 10:30am ET by Barry Schwartz

TechCrunch reports Turkey is claiming Google owes them 71 million Turkish Lira or 47 million US dollars in back taxes. In fact, the Turkish government is fining Google for the money. Google claims all the funds are through their Ireland branch and Google does not owe Turkey any taxes. Google technically has a company in Turkey named Google Reklamcılık ve Pazarlama Ltd. Şti. but the company is technically set up as a 'liaison' branch. If set up properly, TechCrunch reports Google would owe little to no taxes to the Turkish government. Two years ago, Norway complained that Google was [...]

Filed in: Google: Business Issues, Google: Outside US

Study: Google, The “Most Attractive Employer”

Oct 29, 2009 at 9:29am ET by Barry Schwartz

Universum released a report that shows Google is the "most attractive employer" globally. Google was ranked number one in both the top 50 global businesses and engineering companies. Microsoft was also up there on that list, ranked as number three for business and 2 for engineering. The study asked about 120,000 students at "top academic institutions" to select their ideal companies to work for. The students were from all around the globe, including US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada and India. [...]

Filed in: Google: Business Issues

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