Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

google-adwords-mobile-featured [caption id="attachment_197199" align="aligncenter" width="560"] Data Source: Google Quarterly Earnings Statements[/caption] It's still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google's "mobile problem" -- the problem Enhanced Campaigns was meant to fix when introduced last year. The fear is that Google can't figure out a way to monetize mobile ad clicks as [...]


Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google

google-street-view-fleet-1343994208 According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case followed 2010 revelations that Street View cars had captured private “payload data." The plaintiff class argues that Google violated federal wiretapping laws when it intercepted their email and other communications during Street Vie [...]


YP Joins Google’s Premier SMB Partner Program

google-adwords-600 YP is the largest of the major U.S. yellow pages publishers (and local search providers), with roughly 4,000 sales and support reps and 575,000 (mostly small business) advertisers. The company has now joined the ranks of the Google AdWords Premier SMB Partner Program. Also on the list are fellow publishers Dex Media, Hearst and hibu, as well as pure play digital agencies such as Yodle and ReachLocal. Google's criteria for joining this program include the following: Large existing customer base of small/medium sized businesses Tele field sales force with the ability to sell Google [...]


Google Partners With ESPN To Deliver 2014 World Cup Video Highlights

Google logo world cup 2014 Google has partnered with ESPN to deliver video highlights for World Cup related searches. Those searching for World Cup information may see links to ESPN clips within special informational boxes that now show up at the top of Google's search results, as Google shared today. For example, a search for World Cup brings up a box that in turn leads to a "Mexico versus Cameroon" timeline, where the ESPN clips are displayed: Clips will also be available in a similar format on mobile devices. In addition, ESPN will have links leading to its content showing up if people are searching in an ef [...]


New “Google My Business” Simplifies Local Marketing For SMBs

Google My Business For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new, integrated approach called Google My Business. The core idea is to make it “easier than ever to update business information across Google Search, Maps and Google+.” Think of it as a kind of rudimentary CRM platform for small businesses (SMBs). I haven't spoken yet to Google about it but Mike Blumenthal, who got advanced exposure to the product and is a Top Contributor in [...]


Apple Drops Google For Bing As “Spotlight” Search Provider In iOS 8 & Mac OS X “Yosemite”

apple-spotlight-600 Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple's forthcoming Mac OS X "Yosemite" operating system and in the coming iOS 8 mobile operating system. Spotlight will also tap into a wide-range of search resources similar to how Siri works on iOS. During Apple's WWDC keynote today, the company shared how a revised version of Spotlight will allow typing on the desktop (rather than clicking on small magnifying glass in the menu bar) in order to search your computer for apps and documents. Beyond that, Spotlight is gaining search smarts that [...]


Google Tells SEC Reporting On Mobile CPCs And Clicks Would Not Be Meaningful, Too Confusing

mobile-ipad-click-featured [caption id="attachment_192263" align="aligncenter" width="600"] Source: Google quarterly earnings statements[/caption] The average cost-per-click advertisers pay for Google ads has been declining year-over-year since the fourth quarter of 2011. The rise of mobile has long been seen as the driving force behind the declining average cost-per-click (CPC) -- a glut of new ad inventory coupled with the fact that many advertisers often discount the value of mobile ads compared to those on desktops and tablets.   Google has been cagey about providing detail on the influence of mobile on its [...]


Baidu Hires Andrew Ng, Google’s Lead “Brain”

google-data-knowledge-brain-featured Chinese search giant Baidu has stolen away the head of Google's "deep learning" project, dubbed "Google Brain." Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning initiative to help make computing more efficient and capable by mimicking the distributed processes of the human brain. Ng will now spearhead such an effort for Baidu, although he will be primarily based in Silicon Valley, where Baidu not long ago opened an R&D office. Wired reports that Baidu will invest $300 million "deep [...]


The Google State Of The Union: Strong Yet Vulnerable

google-bulb-logo-ceiling-1397043754 Earlier today, Google published its annual Founders' Letter. This is a kind of "Google State of the Union" missive that Google has published annually since it went public. Many bloggers picked up on the following remark in the document penned by Google CEO Larry Page: "[I]n many ways, we’re a million miles away from creating the search engine of my dreams, one that gets you just the right information at the exact moment you need it with almost no effort." Some people also commented on the glaring omission of any discussion of privacy -- an issue that has generated numerous problems for [...]


Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition

Rangespan acquired by Google Google's ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay has got another boost. The company has acquired Rangespan, a London based start-up that developed backend supply chain management software for online retailers. Founded by Amazon veterans, Rangespan's predictive software helps surface products that are likely to be hits based on real-time analytics as well as simplify inventory and order management. A Google spokesperson confirmed the deal and said the team will be joining Google Shopping to improve services for shoppers and retail [...]


Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

yahoo-featured Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple's Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can't have, and I'd be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, in her Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search story. Be sure to read that. Here, I'm going to share the incredibly tough list of obstacles that would have to be overcome to turn this from a fantasy into reality. Yahoo Has No Search Techn [...]


Hotel Search Upgrade: Google Licenses Room 77 Platform

Room 77 Despite its controversial $700 million acquisition of travel software company ITA several years ago and the launch of Google's Hotel Finder site, Google has yet to emerge as a force in online travel. That may all be about to change. Bloomberg reported yesterday that Google "is licensing hotel-booking software from Room 77 Inc." The news site also reported that "Room 77 co-founder and Chief Technology Officer Calvin Yang and many of its engineers are joining Google." Room 77 is a travel metasearch site like Kayak, only better in my experience. It only focuses on lodging however. The Bl [...]


Matt Cutts: Google Mobile Queries May Surpass PC Search This Year

mobile-search-featured Speaking at SMX West last week Google's Matt Cutts said that he "wouldn't be surprised" if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year. We asked Google for an official statement and the company declined to provide one. Google doesn't want to oppose mobile and PC search. Rather it wants to emphasize cross-platform marketing and experiences. The comments above refer to global query volumes not in the US [...]


Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

google-earnings-money-featured A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. Some marketers to date have actively discounted their paid mobile clicks on Google enhanced campaigns. Below is the full eMarketer US spending forecast by advertising channel. The forecast notes that in 2013, just over 76 percent of Google's paid search revenues came from the PC. This year that number is expec [...]


Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013

Zora Google Doodle In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site's various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the site's global and regional homepages, as well as homepages for individual countries, the study concentrated on actual people, excluding any Doodles highlighting fictional characters or individuals connected to a holiday or festival. According to SPARK: Out of the 445 total Doodles Google created to honor peo [...]


FOX Partners With Google To Allow Voting For American Idol On Google’s Search Results

american-idol-logo FOX and Google have partnered to enable American Idol fans to vote for the finalists directly in the Google search results. That means you no longer have to text your vote, you can do it on Google.com. How does it work? Simple, you go to Google on your desktop or mobile device and search for [american idol] or [idol] during the voting window and select from your favorite finalists. Then you can vote up to 50 votes per contestant directly on Google by clicking on the contestant's photo: Then review your votes and click "submit votes to American Idol": After you submit yo [...]


Will 11th Hour Objections Derail The Google-EU Antitrust Settlement?

Google Europe When the European Commission recently announced yet another antitrust settlement with Google the matter appeared to be coming to an end. This was the third proposed settlement from Google but indications from EU Competition Commissioner Joaquin Almunia suggested that it was essentially final and only formalities remained to approve it. Unlike the two previous settlement proposals, this one is reportedly not going to be subjected to a "market test" (formal review by rivals and critics) -- although the European Commission will be accepting comments, apparently. Google's critics immediate [...]


Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America

google logo - basic 570x270 Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google's market capitalization totals $393.5 billion, representing less than a billion more than Exxon's $392.6 billion, but $72 billion behind Apple's market value of $465.5 billion. As the world's largest online advertiser, Bloomberg notes Google's rise is a reflection of the technology industry taking a larger role globally: Technology companies are establishing themselves as key players worldwide as they disrupt indu [...]


Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce As Wojcicki Heads To YouTube

Sridhar Ramaswamy, Google head of ads and commerce With today's news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team. Ramaswamy and Wojcicki, who've both shared the title of SVP, Ads & Commerce, have been jointly running the ads division for the last year. The transition from being co-leader to sole leader of the team should be a smooth one for Ramaswamy. A graduate of Brown University, Ramaswamy joined Google in 2003 as a software engineer and has been involved on the ads side throughout his decade-long tenure. He’s be [...]


With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

google-microsoft-yahoo-featured Satya Nadella being named CEO of Microsoft isn't just big news for Microsoft. It's big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the attention search has gained over the years, I feel like it still gets overlooked as the powerhouse it is. It's responsible for about half of online ad spending in the US. It's where the majority of Google's money comes from. As I joke, Google Glass and those self-driving cars are being funded by ads about mes [...]


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