Google Fast Flip – Google’s Newspaper & Magazine Reader Goes Live
Sep 14, 2009 at 7:00pm ET by Greg Sterling
The previously rumored Google news site "Flipper" is in fact launching today as "Fast Flip" in Google Labs. But maybe it should be called Google Skimmer because it permits people to move very quickly through lots of visually rich news pages from dozens of partner publications. According to the Google Blog Post:
Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name s [...]
Filed in: Google: Checkout, Google: DoubleClick, Google: News, Google: Partnerships, Top News
Microsoft Cashback Comes to the MSN Toolbar
Mar 6, 2009 at 10:54am ET by Greg Sterling
Although I don't personally use it I'm a fan of Microsoft's Cashback. That sounds like a contradiction I know. But I thought it was a very clever consumer-advertiser proposition when it launched in May of last year.
It gives advertisers a way to stand out in search results* (and only pay if there's a sale) and offers consumers money back or rebates on their product purchases. On paper there was a kind of alignment of interests and it didn't seem simply like a bribe to users.
Shortly after it launched there was a bump in traffic but it has failed to contribute in any meaningful way to the [...]
Filed in: Google: Checkout, Microsoft: Bing, Microsoft: Business Issues, Microsoft: Marketing, Microsoft: Partnerships
Pros & Cons Of Google’s “Darwinian Approach” To Products
Feb 16, 2009 at 10:38am ET by Greg Sterling
This year is the 200th anniversary of naturalist Charles Darwin's birth. I bring that up because Google's approach to product decision-making has always struck me as "Darwinian."
The company introduces new products and services, generally without much promotion, and then it's a version of survivor or "survival of the fittest." Another appropriate metaphor here is the "free market."
If Google's products don't gain traction they may disappear back into the Google "engeneering" pool or form the basis for new species, as with the recent shuttering of Dodgeball and opening of Latitude. The co [...]
Filed in: Features: Analysis, Google: Business Issues, Google: Checkout, Google: Employees, Google: General
Android Paid Apps Launch: “It’s Business Time”
Feb 13, 2009 at 1:59pm ET by Greg Sterling
People have been expecting the paid Android apps market for months and it's finally, officially here. What this means is that developers can start charging for their apps and consumers will start gaining access to and paying for selected apps on Android phones (which now is only the G1).
The Apple iPhone paid apps market has been very successful, with games leading the way among paid apps. Most of the top paid apps in the iTunes store run either $.99 or $1.99.
Apple takes a cut of every transaction, whereas Android/Google will not.
Perhaps the most interesting part of the announce [...]
Filed in: Google: Checkout, Google: Mobile, Top News
Google Claims That Google Checkout Increases Conversion By 40% & Clicks By 10%
Jan 6, 2009 at 10:07am ET by Barry Schwartz
Google has added claims to its Google Checkout Merchant homepage that having Google Checkout as part of your AdWords ads will lead to higher conversions and a better click through rate. Google specifically writes that conversions will increase by 40% and the click-through-rate on your ads will increase by 10%.
Here is a screen capture from the page:
I spotted this via Google Blogoscoped, which has also documented the various Google checkout badges Google has used throughout the years. As you can see, having the Google Checkout badge makes the ad stand out from the other ads. So I am [...]
Filed in: Google: Checkout, Top News
Become a Premium Member and see all articles in our Google: Checkout archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
