Content Marketing: What Are The Implications When Working On A Global Scale?

Great Ideas For Reaching A Global Audience - Providing They're Relevant As "online marketing" evolves, you'll note I've used a generic term there rather than SEO -- the titles and descriptions of what we do on a daily basis change as does the focus of the effort. Both "Panda" and "Penguin" in their different ways have had a dramatic influence on how important people think "content" is. That's a huge revelation, of course. Never before had any of us figured out that the giving people access to rich information in the form of "content" could have any relevance whatsovever. (Don't forget my British upbringing and look for the huge irony there, just in case you thi [...]


Google Revamps Submit Content Page

Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page not found (404) error. The issue with that is, Google should really use a 301 redirect because it ranks in the top position for [google webmaster tools] and [google submit URL]: The truth is, the add URL page is actually at google.com/webmasters/tools/submit-url, that is without the backslash at the end of the URL. It must be a bug on Google's side, either they should redirect google.com/webmasters/tools [...]


Google OS Reactions: The Positive, Negative & The Paranoid

Late yesterday Google announced (or finally admitted) that it had developed an operating system, called Chrome OS, not to be confused, exactly, with the related Chrome browser. Everyone and their grandmother seems to have an opinion about it. Here's a sampling of the reaction, positive, negative and in-between: The fans, boosters and generally positive takes: TechCrunch, BetaNews, Computerworld, Mashable, BuzzMachine, Ars Technica, Bloomberg, ArsTechnica, Google Watch, MediaMemo, Linux-Watch.com, Google Operating System, The Register, TheNextWeb.com, Black Web 2.0, BloggingStocks, Gadge [...]


Google’s “Submit Your Content” Page Changes Into Content Central, One Stop Shopping For Publisher Advice

In the old days, getting listed on Google just meant having a web site. These days, you can get in by selling products through a virtual store, by having a book, by having a small local business that's listed in a yellow pages directory and many other ways. To help centralize submission and inclusion information, Google has updated its Submit Your Content page to make it more into what I'd call Content Central, a guide to the many ways of being listed. Google's also launched an actual Content Central blog, to coincide with the update. The before: And the after: As you can see, four majo [...]


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