I love search data. Being able to mine through millions of search queries to find out what people are really interested in is fascinating (and useful!). Google provides search data a number of ways, including Google Trends, Google Insights for Search, and via the Google AdWords Keyword Tool, and Microsoft has some great stuff via its Excel Advertising Intelligence add in (if you have Office 2007 or higher running on Windows).
Google has also done some cool things with search data, including forecasting Flu Trends and predicting the impact of the Gulf oil spill on tourism in Florida. Now, t [...]
Related Topics: Channel: Search Marketing | Features: Analysis | Google: Correlate | Google: Labs | Google: Trends | SEM Tools: Keyword Research | Top News