There's a funny and satirical 1989 British film called "How to Get Ahead in Advertising." The movie focuses on an ad executive, played by actor Richard E. Grant, who experiences an ethical and mid-life crisis. He develops a boil on his neck, which grows into a literal head (a kind of evil twin) and eventually takes over. That struck me as a kind of metaphor for Google today.
Indeed, it would would appear there are now "two Googles." One is a socially conscious company that develops great products and stakes out bold, consumer-centric public positions. The other, Google's boil or "evil twin, [...]
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