May 22, 2013 at 4:49pm ET by Ginny Marvin

The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps: Identify campaigns for merging: Analyze your current AdWords campaigns and automatically generate a list of campaigns you should consider merging together into an enhanced campaign. Download and verify merge suggestions: Download the merge suggestions in the UI, and review them to ensure you’re comfort [...]

Report: Google Cooking Up Ad Data Exchange

Jul 11, 2011 at 7:30pm ET by Pamela Parker

Google is reportedly developing technology that would create a market for data designed to help target display ads better, according to a report in Ad Age that cites "executives familiar with Google's plans." The story says the data exchange is known internally as "DDP," and, according to comments made by Google ad chief Neil Mohan, it sounds like this ability for publishers and advertisers to capitalize on user data will be baked into a variety of products, rather than existing as a standalone offering. Mohan was quoted as saying, "If our vision is a comprehensive one, it needs to con [...]

Related Topics: Channel: Display | Google: DoubleClick

DoubleClick Updates Somewhat Neglected Search Management Tool

Mar 22, 2011 at 5:15pm ET by Pamela Parker

DoubleClick today is unveiling DoubleClick for Search version 3, only the third major update in the campaign management tool's five year history. According to the product's manager, the move signals the Google division's renewed commitment to the tool, which ties search in with the core display DoubleClick for Advertisers product. "We talk to customers a lot, and, over time, it became clear that we have not invested enough in this project," acknowledged Ariel Bardin, lead product manager for DoubleClick for Search (DFS), adding that the company would now give "significant focus" to the prod [...]

Related Topics: Channel: Display | Google: DoubleClick

Google Considering Display Ads Across Network, Including In Maps, Gmail

Jul 7, 2010 at 11:08am ET by Greg Sterling

Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that could see it best many if not most other display competitors and networks, including market leader Yahoo. Google clearly also sees display and rich media (across PC, mobile and maybe TV) as helping to power its next phase of revenue growth. To that end AdAge reports that Google is prepared to integrate display advertising beyond YouTube across its various properties including, potentially, Goog [...]

Report: Google Buys Invite Media, Optimization And Media Buying Platform For Ad Exchanges

Jun 2, 2010 at 10:53am ET by Greg Sterling

Adding to its display media assets, Google has reportedly acquired Invite Media for an undisclosed sum. The purchase price estimate is $70 million. Invite Media's platform "Bid Manager" enables agencies and media buyers to buy across ad exchanges more efficiently. First there were ad networks, then ad exchanges to make buying across networks more efficient. And now there are so-called "demand side platforms" such as Invite that help marketers and agencies buy across exchanges to target and consolidate audiences. According to AllThingD's report, Invite will operate at "arms length" from [...]

Google To Drop Ad Manager For DoubleClick For Publishers

Feb 23, 2010 at 8:46am ET by Barry Schwartz

Google announced that the almost two year old Google Ad Manager is ultimately going to be replaced by DoubleClick for Publishers (DFP). Google explained: DFP comes in two flavors, tailored for different publishers' needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. We'll be upgrading current DART for Publishers publishers to DoubleClick for Publishers over the next year as we continue to add features and modules, and we'll be moving Google Ad Manager customers to DFP Small Business i [...]

WSJ: Advertisers Doing More And Less With Search

Oct 22, 2009 at 6:07pm ET by Greg Sterling

In case you didn't see it there was an article in the Wall Street Journal this morning that seeks to capture a kind of shift or broadening of advertisers' attitudes toward search marketing. Formerly search was something of an island and not well integrated into wider marketing campaigns. Many search + display studies and several years later it appears that marketers have developed a somewhat more nuanced view of search in the context of broader consumer behavior. Here are some bits from the article: Sprint is buying the top ads tied to phrases consumers tend to search for when they are clo [...]

Google Formally Announces New DoubleClick Ad Exchange

Sep 18, 2009 at 12:08am ET by Greg Sterling

DoubleClick's advertising exchange has been in the works since at least 2007 and before Google acquired the company. But this morning Google is formally announcing the new DoubleClick Ad Exchange, which reflects a milestone of technology and platform integration between Google and its DoubleClick unit. Google sees this an an opportunity to attract more display and brand ad dollars online and to boost revenues on that side of the house, where there is much more room for growth than in paid search (at least in the US business). Some version of an "exchange" has been around for awhile at D [...]

Google Fast Flip – Google’s Newspaper & Magazine Reader Goes Live

Sep 14, 2009 at 7:00pm ET by Greg Sterling

The previously rumored Google news site "Flipper" is in fact launching today as "Fast Flip" in Google Labs. But maybe it should be called Google Skimmer because it permits people to move very quickly through lots of visually rich news pages from dozens of partner publications. According to the Google Blog Post: Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name s [...]

Google Gets Into Behavioral Targeting, Launches “Interest-Based Advertising” Beta

Mar 11, 2009 at 5:00am ET by Barry Schwartz

Google today is launching a form of behavioral targeting advertising named Interest-Based Advertising. Interest-Based Advertising allows advertisers to deliver ads based on hundreds of interest categories and previous interactions with those users. The beta is opening to select advertisers at first but will be expanded in the upcoming months. Brad Bender, Google's Product Manager in display offerings on Google Content Network, explained that Google is looking to make ads "more interesting" to users and more effective for advertisers. Interest-Based Advertising allows Google to do that by [...]

Google Offers DIY Display Ads Builder; Appoints Display Ads Chief; Expands TV Ads Distribution

Oct 16, 2008 at 11:48am ET by Greg Sterling

Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There's a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google's DoubleClick acquisition was also about targeting the online display/brand segment. In addition, the company has created a new "President, Display Ads" position. Google has also built out Radio Ads, Print Ads and TV Ads to expand the reach of its network. The new announcements today are c [...]

Whither DART Search?

Aug 25, 2008 at 1:04pm ET by Andrew Goodman

SES San Jose 2008 is now in the books and another Google Dance -- that annual bash that provides us all with so much safe, clean YouTube fodder -- has come and gone. Among the various features and benefits -- upscale backyard barbecue fare, free beer, modified karaoke, dancing, and light shows -- is the most fascinating spectacle of all: Googlers meeting other Googlers. (Oftentimes, I ran across Googlers just sticking with their own little clique and talking among themselves, but what do you expect... it's a "campus".) Google is such an enormous entity by now that it carries a real ri [...]

Google Sells Off Performics To Publicis Groupe

Aug 6, 2008 at 12:33pm ET by Barry Schwartz

SmartMoney reports that Google has sold off the search marketing division of DoubleClick, Performics, to a French company named Publicis Groupe. When Google purchased DoubleClick, they acquired Performics with it. Google promised to sell off the Performics division, due to the conflict of interest in owning such a company. Today, they sold it to Publicis Groupe. It is actually interesting that they sold it to Publicis Groupe. Google has partnered with Publicis in the past to "expand in the fast-growing digital advertising market . . . [and that] Google would exchange its technological kn [...]

Google Launches Google Affiliate Network & Retires Pay-Per-Action/Referrals

Jul 1, 2008 at 8:41am ET by Barry Schwartz

Google has launched a new affiliate network named the Google Affiliate Network. In an effort to consolidate the DoubleClick acquisition, Google created the Google Affiliate Network and has announced the retirement of AdSense Referrals, which is part of Google's Pay-Per-Action product. Google launched Pay Per Action ads in March of 2007. I saw first signs that the product would be discontinued about 15 days ago. For those AdSense publishers that run referral ads, you should remove the referral ad code from your site before the last week of August. You should also download and save all ref [...]

US Congressman Quizzes Google Again On Privacy

May 22, 2008 at 8:21am ET by Barry Schwartz

Lawmaker questions Google over privacy practices from Reuters reports Texas Rep. Joe Barton from the U.S. House of Representatives Energy and Commerce Committee quizzed Google on how they will integrate DoubleClick's data with their own. Some questions posed include how user data from DoubleClick would be merged into Google's data, how that data would be used, and if Google planned to continue allowing users to opt out of ad-serving cookies. Google was asked to reply to the committee by June 6. Google responded: We have had a constructive ongoing dialogue with Rep. Barton's staff about ou [...]

Google’s First Layoffs: 300 To Go From DoubleClick

Apr 2, 2008 at 5:38pm ET by Barry Schwartz

Google to Lay Off About 300 at DoubleClick from the New York Times reports that Google will be firing about 300 employees at DoubleClick. The layoffs will cut down the American division of the company by 25 percent (DoubleClick currently employs about 1,200 people). Google has not yet confirmed these layoffs. In very related news, Danny just posted Google is selling off Performics, which is a division of DoubleClick. The 300 additional layoffs seem to be in addition to the Performics announcement. The New York Times did receive a statement from Google: Since our acquisition of DoubleCli [...]

Related Topics: Channel: Display | Google: DoubleClick

Google Selling Performics — Thanks, Google!

Apr 2, 2008 at 5:22pm ET by Danny Sullivan

Last month, I did an open letter to Google wishing they'd quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google's own search engine. Well, thank you Google! They've acted far more quickly than I would have hoped for, announcing today that the company will be splitting Performics into two separate companies (affiliate marketing and search marketing) and selling the search marketing business off. Now to see if Microsoft will do the right thing and make a similar move with Avenue A/Razorfish, as I covered in my open letter an [...]

Google: It’s Official, We Own DoubleClick

Mar 11, 2008 at 4:06pm ET by Danny Sullivan

With the EU's blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying: Integration work can now begin, with detailed plans to come There may be a "reduction in headcount" as Google matches DoubleClick employees to the existing Google business structure, a task expected to conclude by early April Google now feels it can offer better display ad options to customers asking for this Google feels that the combination will mean more relevant display ads t [...]

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