Google Launches Google Affiliate Network & Retires Pay-Per-Action/Referrals

Google has launched a new affiliate network named the Google Affiliate Network. In an effort to consolidate the DoubleClick acquisition, Google created the Google Affiliate Network and has announced the retirement of AdSense Referrals, which is part of Google's Pay-Per-Action product. Google launched Pay Per Action ads in March of 2007. I saw first signs that the product would be discontinued about 15 days ago. For those AdSense publishers that run referral ads, you should remove the referral ad code from your site before the last week of August. You should also download and save all ref [...]


US Congressman Quizzes Google Again On Privacy

Lawmaker questions Google over privacy practices from Reuters reports Texas Rep. Joe Barton from the U.S. House of Representatives Energy and Commerce Committee quizzed Google on how they will integrate DoubleClick's data with their own. Some questions posed include how user data from DoubleClick would be merged into Google's data, how that data would be used, and if Google planned to continue allowing users to opt out of ad-serving cookies. Google was asked to reply to the committee by June 6. Google responded: We have had a constructive ongoing dialogue with Rep. Barton's staff about ou [...]


Google’s First Layoffs: 300 To Go From DoubleClick

Google to Lay Off About 300 at DoubleClick from the New York Times reports that Google will be firing about 300 employees at DoubleClick. The layoffs will cut down the American division of the company by 25 percent (DoubleClick currently employs about 1,200 people). Google has not yet confirmed these layoffs. In very related news, Danny just posted Google is selling off Performics, which is a division of DoubleClick. The 300 additional layoffs seem to be in addition to the Performics announcement. The New York Times did receive a statement from Google: Since our acquisition of DoubleCli [...]


Google Selling Performics — Thanks, Google!

Last month, I did an open letter to Google wishing they'd quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google's own search engine. Well, thank you Google! They've acted far more quickly than I would have hoped for, announcing today that the company will be splitting Performics into two separate companies (affiliate marketing and search marketing) and selling the search marketing business off. Now to see if Microsoft will do the right thing and make a similar move with Avenue A/Razorfish, as I covered in my open letter an [...]


Google: It’s Official, We Own DoubleClick

With the EU's blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying: Integration work can now begin, with detailed plans to come   There may be a "reduction in headcount" as Google matches DoubleClick employees to the existing Google business structure, a task expected to conclude by early April   Google now feels it can offer better display ad options to customers asking for this   Google feels that the combination will mean more relevant display ads t [...]


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