Just Because Someone Works At Google Doesn’t Make Them An SEO Expert

I had an interesting email hit my inbox, someone showing me how a Google employee was "100%" sure there had been no Penguin Update. There was, of course, and it's a reminder that just because someone is a Googler, that doesn't mean they know how Google Search works. Google has nearly 25,000 employees (according to a search I did on Google just now), and they're involved with all types of projects. Many have nothing to do with search. In the email I saw, a Googler (yes, it really was someone who worked for Google) was asked about the Penguin update, if they knew anything. Response? I as [...]


Google Loses Search PR Director Gabriel Stricker To Twitter

Gabriel Stricker is still listed on Google as Director of Communications, Search. However he's now VP of Communications for Twitter. He follows Karen Wickre, Google's former Senior Media Liaison, who joined Twitter about seven months ago. And quite some time before that, Carolyn Penner left Google's PR team for Twitter. I also noticed that Shailesh Rao, who was once director of local for Google and then later the managing director of Google India recently became VP of International Revenue for Twitter. Stricker was at Google for more than 5 years, when many people start to get the "w [...]


Looking Back At Larry Page’s First Year At Google’s Helm

Two articles appeared today that reflect on the first year of Larry Page's return to the CEO role at Google. Bloomberg's Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece is from Wired writer Steven Levy and is a bit of a counterpoint to the mostly upbeat Bloomberg story. Stone declines to query Page about privacy, antitrust and Google's myriad problems with regulators and governments around the world. In his answers about a range of issues, Page is confident and seemingly reflectiv [...]


Survey: Google Pays Less, Harder Interviews But Better Place To Work Than At Facebook

Glassdoor has released their 2012 survey of best places to work in 2012 and Google has beat Facebook for the first time in four years in that survey. Google scored a 3.9 overall by their employees while Facebook scored a 3.7. In 2011 Facebook scored a 4.2 and Google scored a 4.1. Although Facebook employees earn about $3,000 more on average than Google employees and although the interview process is harder at Google than Facebook, Googlers in 2012 are more happy with their company than Facebook. Googlers seem to complain less about long hours and work/life balance issues than Facebook. I [...]


Video: Google’s Susan Wojcicki Keynotes SMX West 2012

Susan Wojcicki, Google's SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land's Danny Sullivan and Chris Sherman. The conversation covered many different topics -- not just the advertising side of Google where Susan is most heavily involved -- from privacy issues to mobile marketing to how Google started in Wojcicki's garage. While we already provided coverage of the keynote via Greg Sterling's live blog of the conversation, we also have several video clips that our readers may have missed -- and that attendees may wa [...]


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