Google Upgrades (& Downgrades) Feedburner Stats

Google has upgraded its Feedburner analytics product and, in the process, also added real-time stats for individual feed items. But it's still a very limited product and, in a couple areas, actually seems to be a downgrade from the existing Feedburner stats. The new interface brings Feedburner's "look and feel" much closer to what Google Analytics users are already familiar with. The new dashboard shows a statistical summary of feeds in your account, as well as the most recent status messages about your feeds' accessibility. In its announcement, Google focuses on the new, real-time c [...]

Integrating Feedburner & Google Analytics

In mid-November, Google Analytics and Feedburner announced a very interesting integration. While this is excellent news for Google Analytics and Feedburner users, it must be dealt properly when it comes to SEO, especially on websites that are heavily based on RSS feeds. Google Analytics users rejoice! This integration is very interesting in that it allows a much deeper understanding of the interaction of users coming from feeds and the profitability of this segment on websites. So, which level of granularity can be achieved through this integration? Which parameters get added? As can [...]

FeedBurner Goes 301 All The Way

The Google AdSense for Feeds (aka FeedBurner) blog announced that all of their links will be 301 redirected, as opposed to some that are 301 redirected. In summary, when you use FeedBurner to create and host your RSS feed, FeedBurner creates special links that are used to send the reader to your web site. Some users selected to use a 302 redirected link, as opposed to a 301 redirected link, to obtain better tracking. Google has made the decision to remove the 302 redirect option and make them all 301s. Why? The main reason is Google wants these URLs to become "more compatible with searc [...]

Google (Finally) Addresses FeedBurner Problems

After weeks of reports that FeedBurner wasn't working, Google finally talked about the situation today on the AdSense for Feeds blog. The problem surrounds the transfer of FeedBurner accounts to a new platform (and a new URL). Many FeedBurner users saw their feeds go dead when switching to the new platform; some received 502 or 503 server error codes. Google doesn't seem to specifically explain the problems, but says the problems are associated with the migration of so many publishers to the new platform. "Although we came across many of these issues during our testing phase, in reality [...]

FeedBurner Numbers Spike — Blame FeedBlitz!

Nice -- I picked up 5,000 new feed subscribers today, while Barry Schwartz saw Search Engine Roundtable grow 35,000. Overnight! Obviously, the FeedBurner numbers we and others get have gone wonky. To blame? FeedBlitz seems to be putting out bad stats. Consider the comparison above. The left side shows reported subscribers from various feed reading services taking the Search Engine Land feed as of Wednesday, January 16. The right side shows Thursday, January 17. See the box highlighted in red? Out of the blue, FeedBlitz appears, telling me that I have 5,177 readers. Here's what Barry saw: [...]

How Feedburner Adds Up Subscriber Numbers

Last Saturday, there was a gasp of collective horror in the blogosphere as FeedBurner subscriber stats plunged for many sites. Today, it's happened again. Don't panic! Your subscribers are probably all still there, with Google Reader to blame for the missing numbers. Below, our comprehensive guide to how FeedBurner compiles subscriber stats explains all, today's glitch, and why those occasional plunges happen. Last weekend's drop of Feedburner subscriber numbers by as much as half was a temporary glitch. Google Reader didn't report figures, and all was back to normal the next day. Today's dro [...]

FeedBurner Integrates Google AdSense Into Monetize Console

FeedBurner, a recent acquisition of Google, has announced that you can now simply add Google AdSense ads directly on your Web site via the "Monetize" tab. This may simplify the process for some folks who are not tech savvy enough to put the AdSense code on their site themselves. You can place 300x250 or 468x60 text or image AdSense ads on your site with this new feature. How do you set this up? (1) Sign into your FeedBurner account (2) Pick the feed you want to place AdSense ads on (3) Click on the Monetize tab (4) Configure your AdSense account to your FeedBurner account (or set up a new [...]

Are Google Reader Stats Correct? Can We Trust Feed Stats In General?

There has been a lot of buzz recently about [...]

New Feed Subscriber Stats & User Interface For Google Webmaster Central

Google Webmaster Central has gone live with a new "subscriber stats" area showing statistics of how many people read your feeds through the iGoogle personalized home page and Google Reader, as well as a new look and user interface for GWC. Below, more about both, as well as issues for those tracking feeds through services such as FeedBurner. I like the new look, and Google says it is designed to better group similar tools and reports together. Here's the overview page: Off to the left, you can see a box with the five main groupings of tools and reports: Diagnostics Statistics Li [...]

Google Makes FeedBurner’s TotalStats & MyBrand Free

In light of Google's acquisition of FeedBurner, Google has made the two fee-based FeedBurner services free: MyBrand and Stats PRO. FeedBurner Stats PRO gives you a more details look at your feed readers. The enhanced reporting includes subscriber numbers, item clickthrough tracking, clickthrough tracking optimization, uncommon uses, podcast downloads, reach, aggregate item uses, on site statistics and much more. The MyBrand feature allows you to control the URL your feeds. Instead of your feed URLs being under the domain, it would be under your domain. Stay Master Of Your [...]

FeedBurner Addresses Concerns Over Google Buyout

Scary Feedburner Message At Login from Jeremy Schoemaker reported that FeedBurner placed a new message on their login page that read, in part, that you have until June 15th to opt out of "allowing Google to service your account." Jeremy, as did others, did not know exactly how to take this. The first concern is that Google is now going to own your feed. The second concern is that if you did not want Google to own your feed, your feed URLs would be lost forever. Why? If you opt out, your account will be terminated and permanently deleted including all your statistical data and history. I e [...]

Google Confirms Acquisition Of FeedBurner

The Google Blog has confirmed the rumors upon rumors that they have acquired FeedBurner. Google said they have acquired them to give "AdWords advertisers broader distribution to an even wider audience of users." You can find FeedBurner's CEO, Dick Costolo's thoughts on the acquisition here. Postscript: I just got off a conference call with Susan Wojcicki, VP Product Management of Google, and Dick Costolo, co-founder and CEO of FeedBurner. Here are some of my notes: - FeedBurner will stay in Chicago, but will spend a lot of time in Google offices around the world. - 30 employees are curre [...]

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