With the amount of news we read each day about Google, the words "Google" and "secret" are rarely thought of together. Yet, one of the best-kept "secrets" for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic "free," but the conversion rates are often higher than the more widely used channels. So why is it a "secret"? Historically, it has been quite difficult to get Google Shopping set up, and it was almost certain that you’d need to hire a company that specializes in running shopping feed programs. While I still highly recomm [...]

Related Topics: Channel: SEO | Google: Feeds | Google: Sitelinks | Search & Retail

After weeks of reports that FeedBurner wasn't working, Google finally talked about the situation today on the AdSense for Feeds blog. The problem surrounds the transfer of FeedBurner accounts to a new platform (and a new URL). Many FeedBurner users saw their feeds go dead when switching to the new platform; some received 502 or 503 server error codes. Google doesn't seem to specifically explain the problems, but says the problems are associated with the migration of so many publishers to the new platform. "Although we came across many of these issues during our testing phase, in reality [...]

Related Topics: Channel: Content | Google: FeedBurner | Google: Feeds

Over the past years, Google has added feed support to a number of services. I thought it would be fun to highlight some of my favorites and others that allow you to get Google material delivered straight to your newsreader. Below, a rundown of feeds offered ranging from Google Blog Search through to Google Groups. Plus, a look at how the offerings could do with some more standardization within Google. 1. All Official Google Blogs Feed Google launched the Official Google Blog back in April 2004 (the first post seeking job recruits has since been deleted). Since then, the company has gained o [...]

Related Topics: Channel: Content | Google: Feeds