The War On Links

shutterstock_104739881-fear-of-links In case you didn't notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we've killed the value of the link. The link, once a simple connector from one site to another, has become the subject of intense scrutiny by SEOs, Google, and even the US Copyright Office.  Do you remember what it was like to really "surf" the Internet? The way you could bounce from site to site simply by following blogrolls and webrings? The rush of energy and excitement that [...]


Manual Spam Action Revoked! A Case Study

road-to-recovery-featured Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn't do, etc. But the number one thing you shouldn't do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought would work… finally did. No Impact On Organic Traffic The client was a purveyor of a highly competitive retail product -- one of the top in the world, with over 10 million visits per month. Back in July 2012, the client received the first notice that there were "unnatural links pointing to the site." But the c [...]


Calling All Young Scientists: Google Accepting Submissions For Annual Science Fair

Google Logo - Stock Google announced its annual Science Fair today, calling for project submissions from students worldwide, age 13 to 18. This year's Google Science Fair grand prize winner will get a trip to Spaceport America in New Mexico to meet the Virgin Galactic team as they prepare for a space flight. Another big prize includes a 10-day expedition to the Galapagos islands on the National Geographic ship Endeavour. Scientific American is awarding one student a year's worth of mentoring along with a $50,000 grant toward any project that focuses on a health, resource or environmental challenge. Age c [...]


DeepMind Buy Another Google “Moonshot” Of Sorts

DeepMind logo Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or as search is known at Google today, the “Knowledge” group, so-called because it no longer just finds keywords on web pages, but instead connects larger concepts. Knowledge is led by Google SVP Alan Eustance, but DeepMind will work closely with a team led by Jeff Dean, a near 15-year Google veteran, best known for his work on distributed syst [...]


Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search

20131023_090107 This morning, the head of Google's webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day -- 1 keynote from Jason Calacanis, who said that Google rules everything, that they were essentially evil. On Twitter yesterday, Matt asked if Jason wanted the polite response, or a thorough one.  All of us here in attendance are hoping for "thorough." Matt starts with the state of the index talking about where will Google go in future. He's proud that Google as doubled down on 'moonshot' changes, specifically: Knowledge Graph [...]


Google Delays Second Campus Construction, Buys More Space Near GooglePlex

google-g-logo Two stories out this week are drawing attention to Google's future office expansion plans. Days ago, we reported on our partner site at Marketing Land that the construction of Google's new Bay View campus has been delayed temporarily. Today, there is news that Google has purchased nearly 15-acres in Palo Alto, a portion of which is just over two miles from the Googleplex headquarters in Mountain View. More details about the Bay View campus construction delay and Google's latest 15-acre real estate purchase can be found on our Marketing Land site at: Google Slows Down Bay View Campus C [...]


Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy

Google admit A newly released white paper from Google claims the search engine can predict a movie's opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the data with each film's success by analyzing search and paid click volume during the seven day window prior to the film's release date. According to Google, if 250,000 more search queries happen for one film over a similar film, the film with the most search queries is likely to generate up to $4.3 milli [...]


Google Search Rolling Out Nutrition Information On More Than 1,000 Foods

google-food-burger-200px Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Users will be able to search on everything from simple one-word terms like apple or carrot to more complex dishes such as burritos or chow mein to find relevant nutrition information. According to Google's announcement, Google voice search users will hear answers to specific questions, like "How much protein is in a banana?" or "How many calories are in an avocado?" as well as receive relevant nutrition information in search results, and [...]


German Court Says Google Must Block Libelous Words Added Via Autocomplete Function

Google Germany In a surprising turn of events, Germany's top civil court overturned two lower court rulings on a case involving Google's autocomplete function. According to the ruling, it is Google's responsibility to block libelous words that appear next to a name via the autocomplete function if Google has been alerted to the defamatory words. The plaintiff in the case was an unidentified nutritional supplements company that filed the lawsuit against Google because the German-language site's autocomplete function was adding the terms "Scientology" and "fraud" to the company's name in search queries. The [...]


Taiwanese Research Firm Claims Patent Law Suit Against Google Search Products

google-legal-law-featured Institute for Information, located in Taipei, Taiwan, has brought a patent lawsuit against Google in the US District Court for the Eastern District of Texas. According to the case, the research institution claims Google Search, Google+ Local and Google Places infringes on the Institute for Information's patented information retrieval system. The patent in question was issued to the Institute for Information in January of 2005. Titled, "Information retrieval system with a neuro-fuzzy structure," under US Patent Number 6,845,354, Law360.com stated the Institute for Information's patent covers [...]


EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs

google-eu-featured The EU released documents this morning that detail Google's antitrust settlement proposals and explain the Competition Commission's position on various aspects of the investigation. First here's what the EU says Google has proposed: Google offers for a period of 5 years to: (i) - label promoted links to its own specialised search services so that users can distinguish them from natural web search results, - clearly separate these promoted links from other web search results by clear graphical features (such as a frame), and - display links to three rival specialised search services c [...]


Microsoft Says Goodbye To “Scroogled” Ad Campaign

Scroogled petition Microsoft's "Scroogled" ad campaign, which attacked Google over paid inclusion in shopping and Gmail over privacy, is coming to an end. KQED reports that Microsoft will stop TV, newspaper and social media ads promoting the Scroogled message: "That part is about finished," Stefan Weitz, Microsoft senior director of online services, said on Thursday. Microsoft launched the Scroogled campaign last November to attack Google's all-paid-inclusion shopping search results. Our stories below cover more about this: Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilt [...]


The Google Movie — “The Internship” — Debuts Its Trailer

the-internship-movie There is a new movie coming to theaters on June 7th named The Internship. It is a comedy movie about what it is like to work at Google as an intern played by Vince Vaughn and Owen Wilson. The movie is about two older men who know nothing about computers who recently lose their jobs. They decide to try to get a job at Google by interning there first. The trailer was released yesterday via Google+ and here it is for you all to see: We've known this movie was coming since August 2012 and been tracking it's progress from when the filming started at the GooglePlex to the movie pos [...]


Goodbye Google Custom Home Pages With Personal Backgrounds

google-home-page-custom Over two years ago, Google enabled users to customize the Google home page with their own image or graphics from a library of images. But now that feature is going away. This is coming to a surprise for many Google users because Google quietly announced this news late on a Friday afternoon saying: Classic Plus is a Google Search feature that lets people upload or select images to use as a background on Google.com. Users won’t be able to upload new pictures starting from October 16, and we'll turn the service off in November 2012. You'll continue to have access to any images you've [...]


Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind

NASA Apollo With the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil Armstrong, Google has an interesting post out about how a single search uses as much computing power as consumed by the entire Apollo program. Much as been written about how little power the Apollo flight computers had, such as the guidance computer having less than half the power of an old IBM PC XT or that our cellphones have more processing power than the on-board systems. Google's post on Apollo's computer power took a much broader view. It looked at all the computers used in the [...]


How SEMs Can Recognize & Resist Google-Think

One of the seminal moments in George Orwell’s 1984 occurs when the hero – Winston Smith – is finally convinced by his torturers that 2+2=5. The point of the scene is to show how Oceania (the totalitarian regime in which 1984 is based) has so much control over the mind of its citizens that it can even convince them to reject the fundamental rules of mathematics! Another of my favorite moments from 1984 occurs when the ironically named "Ministry of Truth" retroactively changes an old newspaper article regarding chocolate rations so that a new change in rations looks like an incre [...]


Google To Be Backdrop For Vince Vaughn, Owen Wilson Flick Filming Now

Joe Seer / Shutterstock.com [caption id="attachment_129278" align="alignright" width="210"] Joe Seer / Shutterstock.com[/caption] Ever wonder what it's like being an intern at Google? Well, don't look to an upcoming film, called "The Internship," to provide much insight, even though the movie, starring Vince Vaughn and Owen Wilson, is set at the search giant, as reported by Search Engine Watch. The comedy, which Vaughn expects to garner an "R" rating, features Vaughn and Wilson as 40-something salesmen who try to start over after getting laid off -- by becoming interns at Google. "We get free food, we get to pla [...]


Google’s Gags Go Worldwide For April Fool’s Day 2012

google-racing It was right about this time last year when we gave Google the winner's trophy for a series of gags that put all others to shame. We could do the same again right now, because Google has tried to top itself with another round of April Fool's Day jokes that pretty well span the globe of Google's international properties. Below is a recap of Google's (and a few others) pranks, and we'll do our best to update this as the day goes along. Google Racing: Self-Driving Cars Hit NASCAR The main joke at the moment is Google's "announcement" of a partnership with NASCAR called Google Racing, which b [...]


Google Presents The Evolution Of Search In Six Minutes

google-g-logo-96x100 Google released a short video today highlighting some of its key milestones in search over the past decade. It's both a fun blast from the past and a worthwhile reminder of how much things have changed over the years. The video is also a nice follow-on to the look under the hood of search that Google released in August. From the Google blog post announcing the video, Google sums up its approach to improving search: "Our goal is to get you to the answer you’re looking for faster and faster, creating a nearly seamless connection between your questions and the information you seek. That mean [...]


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