“Actively Discussed On Google+” Now Showing In Google Search Results

Google's results are getting even more deeply intertwined with Google+. New links are now showing under results that show "Actively Discussed On Google+." The link is expandable and brings in Google+ comments or posts when clicked. The "Actively Discussed on Google+" displays much like a sitelink with a blue "Show" button that will expand the discussion without taking users off the results page: When the show button is clicked we've spotted either comments or posts from Google+ displaying.  Comments look quite similar to the Google+ execution and are nested as responses.  To no- [...]

Official: Google “Share” Experiment Sends Pages From Search To Google+

Google+Share-From-SERPS A Tweet this morning from @BerianReed, head of search marketing of AutoTrader UK,  uncovered some potentially deeper integration between Google Search and Google+.  Reed spotted a new option in the results that showed up next to the URL, a "Share" link.  Upon hitting the button, users are prompted to share directly to Google+ from the results pages.  The result is included as a link and users are given the ability to add a comment: Surprisingly, users can share pages that they haven't yet clicked through.  Currently users can only +1 a listing from the results page, something tha [...]

WSJ: Google Prepares “Business Builder” For Small Business Marketers

The Wall Street Journal reported this weekend that Google is planning to combine a number of its products (internally developed and acquired) into a suite of tools and services aimed at small business marketers: Google plans to have its newest small-business service—which at one point it was calling Business Builder—up and running as early as July, said a person familiar with the matter. The project combines several products and services aimed at small businesses under a single banner. It is based on a mix of internally developed software and recently acquired technologies that the compa [...]

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

google-plus-local-featured When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages. Well, today is that day. Google Places pages have been entirely replaced by new Google+ Local pages. As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google's Marissa Mayer. It's a dramatic change (for the better) though it will undoubtedly disorient some users and b [...]

Page To Anti-Trust Critics: “Actions” & Google+ Are An Essential Part Of Search

google-headquarters-featured-2 Google's taken flak over the past year from critics about how the company has been integrating actions such as booking flights or hotels into its search results. It's also faced criticisms that it is leveraging its search dominance to build its Google+ social network. I found it notable that Google CEO Larry Page, in his "2012 Update from the CEO" letter, essentially pushed back against both criticisms. Page doesn't say he's attacking these criticisms in the update. That's my own reading between-the-lines. But nothing in the letter would have been presented without a good reason. I think [...]

Video: Google’s Susan Wojcicki Keynotes SMX West 2012

Search Marketing Expo Susan Wojcicki, Google's SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land's Danny Sullivan and Chris Sherman. The conversation covered many different topics -- not just the advertising side of Google where Susan is most heavily involved -- from privacy issues to mobile marketing to how Google started in Wojcicki's garage. While we already provided coverage of the keynote via Greg Sterling's live blog of the conversation, we also have several video clips that our readers may have missed -- and that attendees may wa [...]

Google Search Now Highlights “Latest Posts” From Google+ Pages & Profiles

Google-Plus-Logo It's not your imagination. Google is showing a new "Latest Posts" section for some Google+ pages and profiles alongside its regular results, in the space where ads have traditionally resided. The format allows people and brands on Google+ to occupy more of the top-half of the search results page. Google told us about the change: We're continuing to experiment with the ways we can help you find and interact with the people you're looking for or who may be related to the topic you're searching for. Let's see what's up with the latest experiment. Google Pages & Latest Posts Here's an e [...]

Google Meets Miss Manners, Encourages Searchers To Thank Those Who +1′d Content

+1-Posting DEAR MISS GOOGLE: When I searched for something using your service, I found a friend had +1'd one of the of listings. What should one do in this case? GENTLE SEARCHER: It's always polite in these situations to thank your kind friend. In fact, I've added a new "Thank" feature allowing you to do exactly this, though Google+. Yes, a new Google+ feature has been spotted in the wild that further blends organic results with social  information.  Early today State of Search and charliesaidthat noticed a thank you link on an organic listing next to the Google+ users who +1'd a result. When l [...]

A Google+ Primer For Retail Brands

In the last several months, there have been hundreds of articles written about Google+, its influence on the search engine marketing industry, discussing how marketers should be protecting against it or preparing to utilize it in the future. Due to this influx of Google+ publicity, our team has received dozens of inquiries from clients asking what all of this means. As we prepare our clients for the changes that Google+ brings as part of the constant evolution that occurs across the search industry, we are once again reminded of the saying, "There is nothing permanent except change." So, le [...]

Two Google+ SEO Guides You Should Read

google-plus-featured The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn't active there, it's almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results. It's still early days for Google+ and the potential search/SEO benefits of being active there, but there are two recently published guides that go a long way to helping explain what Google is doing and how search marketers (and their clients) can take advantage. On the Conversation Marketing blog, Ian Lurie yesterday published a [...]

Survey: People Largely Negative About Google’s Personalized Search Results

google-user-sad-frustrated-featured Last month, market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer's email newsletter. We went back to the source to check out the survey and discovered that the majority of respondents expressed ambivalence or outright dissatisfaction about Google's new more personalized search results. The first question asked was about the primary search engine used by respondents. Primary search engine: Source: AYTM, n=400 (1/12) Then the survey explored respondents [...]

A Proposal For Social Network Détente

google-twitter-facebook-radar-featured For the past two weeks, I feel like I've been witnessing some type of Cuban Missile Crisis going on between Google, Twitter and Facebook. I'd like to suggest some ways that social-nuclear war might be averted. Beyond Blame, Believing In Cooperation Let's set aside blame, because blame isn't going to move anything forward. Let's also assume that all the players can be taken to some degree at their word, that they do indeed want to work together in some ways. What does everyone want? The Wants & A Game Changer Google has wanted its own social graph for some time. By social graph, I [...]

“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+

what google should be I've written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. Now, those networks are proving that true, through a new "Don't Be Evil" tool that lets anyone leverage Google's own results to see this. The tool -- a bookmarklet that works in your browser -- changes three parts of Search Plus Your World that currently shows information only from Google Plus. These are: People & Pages results Google+ Sitelinks Google+ Suggestions In Autocomplete The tool can be found on [...]

“Ask On Google+” Links Appearing In Google’s Search Results

Google-Plus-Logo The invasion of Google+ into Google's search results continue. The latest Google+ification? Now Google's encouraging people at the end of its search listings if they "Want to ask your friends about" what they were Googling. Want To Ask Your Friends? Tom Critchlow tipped me off to spotting this in his search results. I checked, and I found the same thing happening for me: You can see that I've done a search for "sopa," and at the bottom of the results, I'm prompted: Want to ask your friends about sopa? Ask on Google+ While I see this, some of my other Search Engine Land editors d [...]

Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil

google-inkblot-featured I woke up this morning to discover some fairly outrageous allegations against Google in Kenya. Local search/directory startup Mocality says that Google crawled its site for local business sales leads and then falsely claimed in cold calls to those businesses it had a partnership with the publisher to sign them up. Mocality founder Stefan Magdalinski explains in a blog post that his company conducted a "sting" against Google and offers evidence of his claims against the company. Google says it's investigating. Beyond unethical there's a question about the legality of the behavior if proven [...]

To Understand Google Favoritism, Think “If Google+ Were YouTube”

Google-Plus-Logo Google's favoritism of Google+ in its new Search Plus results is just the latest in the line of favoritism it has done with vertical search? It's not, because Google hasn't really favored itself with vertical search. It is favoring itself with Google+, and that's why things are so disturbing. Vertical Search Is What Search Engines Should Do Long-time Google-critic and occasional Microsoft consultant Ben Edelman has this out today: I've found more than a dozen Google services receiving favored placement in Google search results. Consider Google Blog Search, Google Book Search, Google Checko [...]

Google “Search Plus” Impact on Local: Limited So Far

Amid all the controversy that has erupted over Google's new search personalization (Search Plus Your World), I've been doing local searches to see what if any impact it's having on that arena. So far, in my unscientific query survey, the impact seems to be minor. Below are some examples where I toggle between personalized and general Google results. In a few cases I've noticed AdWords differences but the organic results appear to be almost identical. However the "personal results" (top of the page) are radically different. In some cases they're very useful, in others completely irrelevant. [...]

Google’s Results Get More Personal With “Search Plus Your World”

google-search-plus-world-featured Google's search results are undergoing their most radical transformation ever, as a new "Search Plus Your World" format begins rolling out today. It finds both content that's been shared with you privately along with matches from the public web, all mixed into a single set of listings. The change is live now, though not everyone will see it until it fully launches over the next few days. It's only for those signed-in to Google.com and searching in English. You'll know when it happens, because Google will alert you with a message like this above your search results: The new system will [...]

Google+ Is Slowly Invading Google’s Main Search Results

google-plus-featured-3 Google+ content is slowly -- but very surely -- expanding its footprint inside of Google.com's main search results. The latest integration comes via the rel=author tag that Google's been supporting since the summer. Mike Blumenthal tipped us to this latest change, which may (or may not) still be in testing. Here's how it works for me, which -- as I'll explain below -- is slightly different from what Mike B. is seeing. When a search result with rel=author appears in Google's search results, the author's avatar and the adjacent byline both now link to a new Google search results pa [...]

Google + Thanksgiving Day TV Commercial

Google aired a 90 second TV commercial on Thanksgiving Day during the Lions/Packers Football game. The commercial highlighted some of the features of Google +, focusing on the circles and hangouts features - but mostly on circles. The goal of the commercial was to communicate how Google + enables you to share as you would in "real life," i.e. share certain things with certain groups of friends. Here is the commercial: This is not the first time Google aired a TV commercial. They did so back in February 2010 at the Super Bowl. Since then, seeing a TV commercial from Google is n [...]

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