The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these entities are all connected. Google Launches Knowledge Graph To Provide Answers, Not Just Links is our introductory article about the system from when it launched. The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes, at times, within its search results that provide direct answers. Below are recent stories about the system.
Jul 23, 2014 at 9:24am ET by Barry Schwartz
As Google's Hummingbird algorithm continues to shape the answers within Google's search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content and puts it at the top of the search results. While searchers ask, why is this the proper source for the answer - why not license content versus scrape content from webmasters?
I participated in a Google+ Hangout with Google's John Mueller, who was presented some interesting cases of "branded" quick answers [...]
Related Topics: Channel: SEO | Google: Hummingbird | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: Web Search | Top News
Jul 16, 2014 at 3:45pm ET by Amy Gesenhues
It appears Google had added another new calendar feature via its knowledge graph box.
By searching "schedule appointment" or "add event" while logged into your Google account, Google will deliver a dynamic knowledge graph box that lets you automatically add an event to your Google calendar without leaving the search page.
Clicking the "Create event" link automatically adds the event to your calendar without opening the calendar. Once the event has been added, the "Create event" link switches to "Edit event" which opens the user's calendar in a new tab so that event details and times [...]
Related Topics: Channel: Consumer | Google: Calendar | Google: Knowledge Graph
Jul 16, 2014 at 2:36pm ET by Amy Gesenhues
Google has added new translation features, making it easy to edit translation search terms, change languages or hear the translations directly within search.
Going off a tip from @WilliamHarvey, when searching the word "translate," Google now delivers a quick search option for entering text or choosing the translation language via a dynamic knowledge graph box as shown in this screen shot:
Once a full translation search query has been entered, Google offers both the text translation or the option to hear the audio version of the translated word or phrase.
"It is indeed a new feature [...]
Related Topics: Channel: Consumer | Google: Instant | Google: Knowledge Graph | Google: Translate
Jul 16, 2014 at 9:14am ET by Barry Schwartz
Following in the footsteps of both Yandex and Bing, Google has finally added Bitcoin currency conversion to their knowledge graph/one box results.
If you search for a conversion for Bitcoin, you will get the answer:
TechCrunch reports Google has partnered with CoinBase to power the conversion feature. A Google spokesperson told CoinDesk.com:
You can also ask Google to do conversions – if you have the Google Search app on your smartphone, for example, ask it, ‘How many Bitcoins are in 500 U.S. dollars?’ and you’ll get the answer in a handy conversion tool.
Again, Bing added [...]
Related Topics: Channel: Consumer | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: Web Search
Jul 15, 2014 at 3:06pm ET by Barry Schwartz
Google has added zip code matches and lookups to the knowledge graph section of the search results.
If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets you slide through the various options:
When you search for zip codes in smaller cities, such as [tarrytown, ny zip codes] you simply get a single zip code match in a OneBox style result.
Bing also offers the zip code matches for these types of results. If you search on Bing for [new york, ny zip codes you get the following result:
Related Topics: Channel: Consumer | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: Web Search
Jul 8, 2014 at 1:26pm ET by Barry Schwartz
The Hollywood Reporter writes that Dinesh D’Souza's movie, "America" is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers.
Dinesh D’Souza's lawyers sent a letter to Google's chief legal officer, David Drummond demanding Google fix the issue.
If you search for [america movie] in Google, you won't get the showtimes box you'd get for searching for other popular movie names.
Here is what you see in Google:
Note, you see the carousel of movies, but none show the new [...]
Related Topics: Channel: SEO | Google: Knowledge Graph | Google: Legal | Google: OneBox, Plus Box & Direct Answers | Google: Web Search | Top News
Jun 24, 2014 at 9:20am ET by Barry Schwartz
Earlier this year, Google began offering much more detailed answers in the top Knowledge Graph box.
Shortly after that was introduced, Google also began expanding those answers into a bulleted list format. We've been seeing these bulleted lists, especially in "how-to" like queries for months now and here are some interesting examples.
In the example above, notice how the first result is not being used for the answer here. Google is making an effort to give the publisher a nice big link, but the truth is the user really has no need to click through to the publisher's site to get the a [...]
Related Topics: Channel: SEO | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: SEO | Google: User Interface | Google: Web Search | Top News
Jun 18, 2014 at 11:07am ET by Barry Schwartz
Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to make a reservation, appointment or a complaint.
Here is an example of a popular kosher steakhouse in New York City. I searched for the name of the restaurant and added phone to the query. Google gave me this large box with their number:
Clicking on it launches Hangouts:
Then it will a [...]
Related Topics: Channel: Local | Google: Google+ | Google: Knowledge Graph | Google: Maps & Local | Google: Web Search
May 28, 2014 at 7:41am ET by Ginny Marvin
Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads.
Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches last night. I haven't been able to replicate the testing, and Wolf says she was only able to find them showing on a handful of searches. The results only display on the top ad spots, not in the right rail, and pull from Wikipedia like their organic c [...]
Related Topics: Channel: SEM | Google | Google: AdWords | Google: Knowledge Graph | Search Ads | Search Ads: General | Top News
May 27, 2014 at 9:15am ET by Greg Gifford
Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location's Carousel photo would be all-important...
It didn't take long to realize the biggest problem with the Carousel: business owners had no control over the photo that gets displayed. There was a lot of buzz about not being able to choose thumbnail photos, but the buzz died down as nothing was updated. At the end of last y [...]
Related Topics: Channel: Local | Google | Google: Knowledge Graph | Google: Maps & Local | Google: SEO | Local Search Column
May 13, 2014 at 4:50pm ET by Matt McGee
Google is expanding its Knowledge Graph into Google Maps.
The company has confirmed to Search Engine Land that some locations in Google Maps will now get a new "Quick Facts" info card, and that the data are from Google's Knowledge Graph. This new feature began appearing on Monday (May 12).
The info card appears in the left content space and -- like the other cards -- can be expanded or minimized accordion-style. This new "Quick Facts" card might appear for places ranging from lakes and mountains to cities and countries, as well as important points of interest (like the Space Needle, [...]
Related Topics: Channel: Local | Google: Knowledge Graph | Google: Maps & Local | Top News
May 13, 2014 at 9:12am ET by Barry Schwartz
Search for [miami heat] on Google and you may not just see information about scores, schedules, standings and so on, but you may also see a video hosted on YouTube from the NBA with a game recap. Google is now showing video thumbnails in the NBA knowledge graph.
The picture above shows how the result looks like today but when you click on the video, Google overlays a black background on top of the results and plays the full video on top of the search results.
The video contains data on the top of it, including the teams that played, their standings and the final score, including thei [...]
Related Topics: Channel: SEO | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: Web Search | Google: YouTube & Video
Apr 17, 2014 at 9:14am ET by Barry Schwartz
About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph.
Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface.
Pete Meyers posted on the Moz Google+ page an image of him seeing Google Shopping listings in the carousel for a search on [laptops]. Here is a picture from Pete Meyers of Moz:
Pete said that you should notice that "almost everything above the fold is a paid result." Indeed.
Google has experimented with showing product listing ads in the knowledge graph [...]
Related Topics: Channel: Search Marketing | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Knowledge Graph | Top News
Mar 21, 2014 at 1:00pm ET by Barbara Starr
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience -- for example, using schema.org markup to create enhanced displays in SERPs (as in Google's rich snippets).
Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search.
[caption id="attachment_186756" align="aligncenter" width="540"] Under the Hood o [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Knowledge Graph | Schema.org
Mar 20, 2014 at 9:30am ET by Janet Driscoll Miller
Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy -- or even your entire revenue model?
For many publishers, it's time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search.
The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Knowledge Graph | Google: SEO | SEO - Search Engine Optimization | SEO: General
Mar 20, 2014 at 9:24am ET by Barry Schwartz
Alex Chitu noticed that Google's Knowledge Graph has now added a "related topics" for certain types of queries.
The example provided shows a search for [equilateral triangle shows a Knowledge Graph that also adds topics for equilateral polygon, square, regular polygon, and pythagorean theorem. Clicking on each brings up the knowledge graph answer for each of those topics.
Here is a picture:
Related Topics: Channel: Consumer | Google: Knowledge Graph | Google: Web Search
Mar 12, 2014 at 5:18pm ET by Amy Gesenhues
Google announced today it is now adding concert dates to its Knowledge Graph.
According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist's official website if the site includes structured data markup.
The announcement listed three ways webmasters for musical artists could take advantage of the new concert listings:
Implementing schema.org markup on the artist's website.
Install an events widget like Bandsintown, BandPage, ReverbNation, Songkick, or GigPress that has structured data markup built into it.
Use Google's webmaster [...]
Related Topics: Channel: SEO | Google: Knowledge Graph | Google: Web Search | Schema.org
Mar 5, 2014 at 10:37am ET by Ginny Marvin
Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook's Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph.
so now Google moves some of the knowledge graph results down the page to throw a duplicate ad graph above it! pic.twitter.com/qOZorNZk5D
— aaron wall (@aaronwall) March 5, 2014
We've seen Knowledge Graph ads featuring Google local listings pulled from Google+ and streaming services, including Google Play, but this appears to be the first instance of Google Shopping powerin [...]
Related Topics: Channel: SEM | Google | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Knowledge Graph | Search Ads | Top News
Feb 28, 2014 at 2:06pm ET by Danny Sullivan
Perhaps it's SEO's "Oreo moment," a tweet relating to search engine optimization that's gained nearly as much attention as Oreo's famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness -- a real-life example of Google doing the type of thing in search it seems to be telling others not to do.
Yesterday, the head of Google's web spam team Matt Cutts announced a new Google Scraper Report for publishers to use if they see a site that has copied or "scraped" its content and which outranks the publisher in Google searches.
That quickly brought up a number of people j [...]
Related Topics: Channel: SEO | Features: Analysis | Google: Critics | Google: Knowledge Graph | Google: SEO | Legal: Copyright | Legal: Crawling & Indexing | Search Features: Direct Answers | SEM Industry | Top News
Feb 18, 2014 at 2:39pm ET by Ginny Marvin
In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We're now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment.
Below is a screenshot showing the ads that appear on the knowledge panel for the movie "Megamind". In all the examples we've seen so far, Google Play is featured first with a sort of enhanced listing that includes the brand icon and "Watch" call-to-action. An "Also available from" ad listing appears below the feat [...]
Related Topics: Channel: Search Marketing | Google: AdWords | Google: Knowledge Graph | Top News