The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these entities are all connected. Google Launches Knowledge Graph To Provide Answers, Not Just Links is our introductory article about the system from when it launched. The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes, at times, within its search results that provide direct answers. Below are recent stories about the system.

Google Tests Showing Product Ads In Knowledge Graph Carousel Area

google-laptops-carousel-1397738717 About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on the Moz Google+ page an image of him seeing Google Shopping listings in the carousel for a search on [laptops]. Here is a picture from Pete Meyers of Moz: Pete said that you should notice that "almost everything above the fold is a paid result." Indeed. Google has experimented with showing product listing ads in the knowledge graph [...]


How To Tell Search Engines What “Entities” Are On Your Web Pages

Under the Hood of Semantic Search Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience -- for example, using schema.org markup to create enhanced displays in SERPs (as in Google's rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search. [caption id="attachment_186756" align="aligncenter" width="540"] Under the Hood o [...]


The Knowledge Graph: Should Your Content & Business Strategy Change?

google-knowledge-graph-featured Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy -- or even your entire revenue model? For many publishers, it's time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search. The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety [...]


Google Knowledge Graph Adds “Related Topics” Section

google-knowledge-graph-featured Alex Chitu noticed that Google's Knowledge Graph has now added a "related topics" for certain types of queries. The example provided shows a search for [equilateral triangle shows a Knowledge Graph that also adds topics for equilateral polygon, square, regular polygon, and pythagorean theorem. Clicking on each brings up the knowledge graph answer for each of those topics. Here is a picture: [...]


Google Adds Concert Dates To Knowledge Graph

knowledge-graph Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist's official website if the site includes structured data markup. The announcement listed three ways webmasters for musical artists could take advantage of the new concert listings: Implementing schema.org markup on the artist's website. Install an events widget like Bandsintown, BandPage, ReverbNation, Songkick, or GigPress that has structured data markup built into it. Use Google's webmaster [...]


Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display

G google logo Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook's Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to throw a duplicate ad graph above it! pic.twitter.com/qOZorNZk5D — aaron wall (@aaronwall) March 5, 2014 We've seen Knowledge Graph ads featuring Google local listings pulled from Google+ and streaming services, including Google Play, but this appears to be the first instance of Google Shopping powerin [...]


Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral

gone-viral-600 Perhaps it's SEO's "Oreo moment," a tweet relating to search engine optimization that's gained nearly as much attention as Oreo's famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness -- a real-life example of Google doing the type of thing in search it seems to be telling others not to do. Yesterday, the head of Google's web spam team Matt Cutts announced a new Google Scraper Report for publishers to use if they see a site that has copied or "scraped" its content and which outranks the publisher in Google searches. That quickly brought up a number of people j [...]


Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight

Ads Google Knowledge Graph Movie Streaming In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We're now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a screenshot showing the ads that appear on the knowledge panel for the movie "Megamind". In all the examples we've seen so far, Google Play is featured first with a sort of enhanced listing that includes the brand icon and "Watch" call-to-action. An "Also available from" ad listing appears below the feat [...]


From 10 Blue Links To Entity SERPs: Is Your Website Ready?

Digital Data Consumed and Processed Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google's Rich Snippets and further compounded by their Knowledge Graph initiative and its associated altered displays in SERPs.   [caption id="attachment_182631" align="aligncenter" width="600"] Digital Data Consumed and Processed[/caption [...]


Google Showing Date Selector In Knowledge Graph Carousel For Hotels

knowledge-graph Google has added a new feature to the Knowledge Graph Carousel, where for some search queries, it will show a date selector box. For example, a search on [hotel in new york] returns the local hotel listings at the top carousel but now adds this date selector option. Here is a picture: You can now click on the start and/or end date and a calendar pop up will show up for you to change your check in and check out dates. Then the pricing listed in the hotel results may change with the dates. Google has allowed hotel, flight and other bookings through Google's search results and has [...]


Google Adds A Knowledge Graph Popup To Search Results, But Is It Good For Site Owners?

google-knowledge-graph-featured Google has announced the formal rollout of a test that some searchers have been seeing for a few days now -- a test that associates a Knowledge Graph popup with certain web pages in desktop search results. The popup adds more information about certain search results, which sounds like it should be good for searchers. But, as I'll show below, the implementation may not be great for site owners. "You'll see this extra information when a site is widely recognized as notable online, when there is enough information to show or when the content may be handy for you," wrote Google's Bart Niechw [...]


Google Testing Ads On The Knowledge Graph

knowledge-graph Google is testing showing ads on the Knowledge Graph. Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format. Here is a picture showing local dealers that may sell this car: The knowledge graph is returned for a query on [2014 chevrolet camaro]. I personally do not see the ad myself but it is location specific. The ad is indeed relevant and useful for some searchers. This is just the beginning of seeing ads directly in the Knowledge Gr [...]


4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

holiday-shopping-featured It's the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It's a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search. A lot has happened in digital marketing in the last year, and if retailers go about business as usual this holiday season, they may miss out on revenue and customer retention opportunities. To help online retailers navigate SEO challenges and spot new opportunities, this post lists four signifi [...]


Analyst Gives Both Google Now And Siri A “C+”

Siri logo Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one performed better. Using 800 queries under a variety of "controlled" and "uncontrolled" conditions, Munster and his team tested and compared the two "assistants." Munster gave Google Voice Search/Now a C+, an improvement from the D- it received a year ago. Siri received the identical C+ grade, up slightly from a C last year. It may well be that Google Voice Search/Now and Siri have achieved some level of parity in their ability to understand a [...]


Google Adds Cars To Knowledge Graph

knowledge-graph Google announced on Google+ that they have expanded the knowledge graph to include automobile/car information. So if you search for [2014 Honda Accord] or [2014 Mazda3] or other car make and models, you will see information about that car on the right hand side panel's knowledge graph box. The information includes the name of the car, type of car, image of the car, the make, price, miles per gallon, engine sizes, other models, other configurations with a link to other searches related to it. Here is a picture: Then when you click on other cars in the "people also search for" you g [...]


The Brave New World of SEO: Beyond Websites

changes-ahead-exit-sign We hear it regularly -- the death knell tolling for SEO. In the past several years, we've been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let's face it: the only constant in search is change. But I propose that SEO isn't dead by far. In fact, the role of SEOs is expanding rapidly, and the reality is that we now have to look beyond just the company website. Let's review some of the ways search has changed in 2013 and take a look at how those changes have impacted the role of search marketers. Mobi [...]


Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs

google-halloween Mashable spotted some clever easter eggs from Google for the upcoming Halloween holiday. Google is utilizing the knowledge graph to provide fun answers to searches for [Ghost], [Witch], [Skeleton], [Grim Reaper]. For example, if you look at the knowledge graph for Witch, you will learn that to defeat them, you just need to throw a pail of water at them. While to defeat a Ghost, you need to call Peter Venkman and Ray Stantz, from the movie Ghostbusters. Here are screen shots of these Halloween easter eggs from Google. Can you find more? For more fun, check out th [...]


Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box

stl-cardinals-logo A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google's Knowledge Graph box for a short time this week. The slur has been making news with stories appearing in a number of press outlets. The Cardinals' Wikipedia page has been home to a great deal of abuse during the past few days (they're currently playing in the World Series against the Boston Red Sox) and now can only be edited by Wikipedia administrators. What I find most interesting is that the slur was live on Wikipedia for a very short amount of time, yet Google's crawler captured [...]


Google’s Music Knowledge Graph With YouTube, Google Now, New Carousel & More

google-knowledge-graph-featured Part of Google's big birthday event & Hummingbird announcement was that Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician-related search terms. For example, when you search for [neil young] you are given a typical knowledge graph on the right side. If you search for [neil young songs] you are presented with a new songs carousel, displaying the songs Neil Young has published over the years. If you click on a song, you are given a rich experi [...]


Google Hummingbird: When Evolutionary Becomes Revolutionary

Question Answering: The Key to Understanding Hummingbird The announcement of Google's Hummingbird algorithm last month made quite a stir in the tech and SEO communities. [caption id="attachment_173764" align="aligncenter" width="466"] Question Answering – The Key to Understanding Hummingbird[/caption] In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this: We'll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even h [...]


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