The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these entities are all connected. Google Launches Knowledge Graph To Provide Answers, Not Just Links is our introductory article about the system from when it launched. The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes, at times, within its search results that provide direct answers. Below are recent stories about the system.

Future SEO: Understanding Entity Search

data_humans_machines Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an "answer engine" that uses relevant, machine-recognizable "entities" on Web pages to answer specific, well-refined queries. The Hummingbird Update On September 26, Google took another step toward becoming that answer engine with its Hummingbird update. In Danny Sullivan's live blog about the Hummingbird algorithm, he explains how Google is rapidly adopting semantic Web technology while still retaining parts of its old algorithm. T [...]


Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm

google-hummingbird4-featured On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms. As Search Engine Land's Danny Sullivan explained in his FAQ: All About the New Google "Hummingbird" Algorithm: Hummingbird is paying more attention to each word in a query, ensuring that the whole query - the whole sentence or conversation or meaning - is taken into account, rather than particular words. The goal is that pages match [...]


Google’s Knowledge Graph Gets Smarter With Comparisons & Filters

google-knowledge-graph-featured Google's Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more detail on Google's Inside Search blog. Knowledge Graph Comparisons Google spoke today about being able to process more complex queries, and part of that is evident in the new comparisons feature that presents Knowledge Graph facts side-by-side. On both the desktop and mobile devices, you can do searches [...]


Study: Google Reviews Determine Local Carousel Rankings

Google Webmaster SEO Report Since the launch of the Google "Local Carousel" in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground. Mike Blumenthal offered a good early roundup of stories and analysis. Now Digital Marketing Works (DMW) has conducted an extensive study of what might be called "Carousel results" and come to the conclusion that the quality and quantity of Google reviews are the single most important variable determining inclusion and ranking. The agency examined more than 4,500 search results in the hotels category, [...]


10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search

Search Is In Vogue Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. [caption id="attachment_171295" align="aligncenter" width="592"] Search Is In Vogue[/caption] Google Glass and the latest trends in search are now so hot that they are no longer considered geeky but rather cool and hip. Technology (and fashion) are all about providing you with the next thing you can't live without. If we look to this month's Vogue as a har [...]


Used To Searching For Content? Now, Content Searches For You

Search Result Query Weather When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and Google's Knowledge Graph? First, what is Google Now? Available within the Google Search mobile app, Google Now not only answers user-generated queries but also uses predictive technology to provide the user with information he or she might need throughout the day in the form of "cards." According to G [...]


Google Scientist: We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”

google-data-knowledge-brain-featured Will the day come that Google can successfully respond when you tell it something like, "Book me a trip to Washington, DC" -- walking you through all the queries and answers needed to complete such a complex request? Will the day come when we're using devices that only offer voice-based search? Will the day come when visual search happens continuously via the camera on Google Glass? Those are some of the search-based challenges that Google is working on, and they're discussed in a recent interview that offers a peek at what Google thinks search will be like in the next decade. Or mayb [...]


Google Introducing “In-Depth Articles” To Search Results

google-news-articles-featured Google is rolling out "in-depth" articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from what appear to be recognized and higher quality sources. Google suggests that the new block will appear most often for broad topics and themes. In-depth articles will not appear for every query, however. It's not yet clear whether all publishers and sites will have equal access to this area via s [...]


Leveraging Search Algorithms In A Semantic Search World

Google Knowledge Graph1 Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong understanding of how knowledge graphs work -- as well as a solid grasp of semantic Web markup -- in order to leverage this information for search marketing campaigns. The Knowledge Graph: Things, Not Strings On May 12, 2012, Google launched their knowledge graph, discussing it in a post entitled, "Intro [...]


A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results

Depeche Mode Member David Gahan Perform a Google search for [depeche mode members]. Not long ago, you'd get something that looked like the image below (plus a few images of a video to fill out the universal search results).   Today, the search results look like this:   Google is transitioning from universal search results to entity search results. In my example, Depeche Mode is a popular music band, and a band is an entity. Let's break it down: Appearance & Behavior Let's look at what happened to the appearance and behavior of images in Google's SERPs with this transition. Knowledge Graph Image Carouse [...]


Are Google’s Results Getting Too Ad-Heavy & Self-Promotional?

google-serps-broken-featured Are Google's search results getting too ad-heavy and leading back to Google's own content too much? A new blog post suggesting that Google's non-paid listings make up only a tiny fraction of the entire search results page has sparked some discussion, though the exact percentage actually varies on how you count what's on the page and from query-to-query. According to the blog post by Aaron Harris, co-founder and CEO of Tutorspree, organic search results -- listings that are not paid ads but ranked highly because Google thinks they are the best answer to a query -- made up from 0-to-13% of a [...]


Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map

google-carousel-featured When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term 'Chicago Restaurants,' Hunt asked 83 searchers to click on the area of the Google search results page that was of most interest to them. According to Hunt's study, 40 searchers clicked on Carousel results, while 12 of the 83 searchers clicked on the map. As you can see from the heatmap of the results page, as well as the image highlightin [...]


Search, Answers & Knowledge Graphs Galore

Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant's innovations are setting the pace for the future of search. For example, Google Now. Google Now is everything that Siri was purported to have been, and closer to the intention of the DARPA PAL program from which Siri arose. Apple is now stepping up its efforts in this arena, announcing at the Apple Worldwide D [...]


Google Officially Launches Knowledge Graph Carousel For Local Search

google-carousel-featured After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today announced the official launch of Carousel for local search results. According to the announcement, when a user searches for "restaurants, bars or other local places" from their desktop, they will get the horizontal Carousel display of images against a black background at the top of their SERP. Users can scroll through more images by selecting the arrow on the right side of the carousel or zoom in on the map to pull results for a restr [...]


Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches

google-knowledge-mortar-board-graduation While the Google Knowledge Graph Carousel was launched nearly a year ago, more reports are confirming Carousel image displays appearing more often and for a wider variety of categories in SERPs. The Carousel display shows results in an image-focused fashion, listed horizontally at the top of the SERP. The new reports show an updated design, with images set on a black background. According to Greg Gifford on the Autorevo blog, Carousel results are moving beyond restaurants and hotel searches, with more than 50 different topics serving up the Carousel display, including searches for: wedd [...]


George Bush “Miserable Failure” Google Bomb Back, This Time In Knowledge Graph

george-bush-featured The Google Bomb is back! Searching for [miserable failure] in Google now returns George W. Bush's knowledge graph in the search results. The Google Bomb first became popular back in 2004 when Google and some other search engines ranked George W. Bush as the number one result for a search on [miserable failure]. In 2007, Google killed the Google bomb from showing up. But why did it rank in the first place? Google ranks pages based on anchor text of links, among other factors, and many sites bombed Google by linking to George Bush's webpage with the anchor text [miserable failure]. In [...]


Google Search Rolling Out Nutrition Information On More Than 1,000 Foods

google-food-burger-200px Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Users will be able to search on everything from simple one-word terms like apple or carrot to more complex dishes such as burritos or chow mein to find relevant nutrition information. According to Google's announcement, Google voice search users will hear answers to specific questions, like "How much protein is in a banana?" or "How many calories are in an avocado?" as well as receive relevant nutrition information in search results, and [...]


Google Glass Diary, Part 3: How Search Works On Google Glass

google-glass-featured There are seven voice commands built into this first "Explorers" edition of Google Glass. Two of those six are search-related: "google..." and "get directions to...." The others are "take a photo," "record a video," "send a message to," "make a call to" and "start a Hangout with." There's also the predictive search aspect of Google Now, where the device automatically shows me the kind of information Google thinks I'm looking for. So, the chances are pretty strong that a good amount of Google Glass activity is going to involve searching. Or "googling" as Glass suggests. Yep. Even though G [...]


Google Knowledge Graph Gets More Stats and 4 New Languages

New Google Knowledge Graph Statistics At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to the Google Knowledge Graph. Knowledge Graph is already supported English and eight other languages: French, Italian, Spanish, German, Japanese, Portuguese, Russian and Korean. Now, Polish, Turkish, Simplified Chinese and Traditional Chinese are the latest languages to be supported in the Knowledge Graph. Here is an example of Knowledge Graph in search in Traditional Chinese. The Knowledge Graph is also going to start "anticipating your next question." As an exam [...]


Semantic & Graph-Based Search: The Future Face Of Search

In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!'s research division gave a presentation entitled, "The future face of Search is Semantic for Facebook, Google and Yahoo!" As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand content. The talk focused on what was then the current state of the Semantic Web, as well as upcoming formats/technologies in development and the research being done in the field of semantic search. The idea that the Semantic Web would be central to search [...]


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