The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these entities are all connected. Google Launches Knowledge Graph To Provide Answers, Not Just Links is our introductory article about the system from when it launched. The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes, at times, within its search results that provide direct answers. Below are recent stories about the system.

Google Showing Date Selector In Knowledge Graph Carousel For Hotels

knowledge-graph Google has added a new feature to the Knowledge Graph Carousel, where for some search queries, it will show a date selector box. For example, a search on [hotel in new york] returns the local hotel listings at the top carousel but now adds this date selector option. Here is a picture: You can now click on the start and/or end date and a calendar pop up will show up for you to change your check in and check out dates. Then the pricing listed in the hotel results may change with the dates. Google has allowed hotel, flight and other bookings through Google's search results and has [...]


Google Adds A Knowledge Graph Popup To Search Results, But Is It Good For Site Owners?

google-knowledge-graph-featured Google has announced the formal rollout of a test that some searchers have been seeing for a few days now -- a test that associates a Knowledge Graph popup with certain web pages in desktop search results. The popup adds more information about certain search results, which sounds like it should be good for searchers. But, as I'll show below, the implementation may not be great for site owners. "You'll see this extra information when a site is widely recognized as notable online, when there is enough information to show or when the content may be handy for you," wrote Google's Bart Niechw [...]


Google Testing Ads On The Knowledge Graph

knowledge-graph Google is testing showing ads on the Knowledge Graph. Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format. Here is a picture showing local dealers that may sell this car: The knowledge graph is returned for a query on [2014 chevrolet camaro]. I personally do not see the ad myself but it is location specific. The ad is indeed relevant and useful for some searchers. This is just the beginning of seeing ads directly in the Knowledge Gr [...]


4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

holiday-shopping-featured It's the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It's a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search. A lot has happened in digital marketing in the last year, and if retailers go about business as usual this holiday season, they may miss out on revenue and customer retention opportunities. To help online retailers navigate SEO challenges and spot new opportunities, this post lists four signifi [...]


Analyst Gives Both Google Now And Siri A “C+”

Siri logo Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one performed better. Using 800 queries under a variety of "controlled" and "uncontrolled" conditions, Munster and his team tested and compared the two "assistants." Munster gave Google Voice Search/Now a C+, an improvement from the D- it received a year ago. Siri received the identical C+ grade, up slightly from a C last year. It may well be that Google Voice Search/Now and Siri have achieved some level of parity in their ability to understand a [...]


Google Adds Cars To Knowledge Graph

knowledge-graph Google announced on Google+ that they have expanded the knowledge graph to include automobile/car information. So if you search for [2014 Honda Accord] or [2014 Mazda3] or other car make and models, you will see information about that car on the right hand side panel's knowledge graph box. The information includes the name of the car, type of car, image of the car, the make, price, miles per gallon, engine sizes, other models, other configurations with a link to other searches related to it. Here is a picture: Then when you click on other cars in the "people also search for" you g [...]


The Brave New World of SEO: Beyond Websites

changes-ahead-exit-sign We hear it regularly -- the death knell tolling for SEO. In the past several years, we've been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let's face it: the only constant in search is change. But I propose that SEO isn't dead by far. In fact, the role of SEOs is expanding rapidly, and the reality is that we now have to look beyond just the company website. Let's review some of the ways search has changed in 2013 and take a look at how those changes have impacted the role of search marketers. Mobi [...]


Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs

google-halloween Mashable spotted some clever easter eggs from Google for the upcoming Halloween holiday. Google is utilizing the knowledge graph to provide fun answers to searches for [Ghost], [Witch], [Skeleton], [Grim Reaper]. For example, if you look at the knowledge graph for Witch, you will learn that to defeat them, you just need to throw a pail of water at them. While to defeat a Ghost, you need to call Peter Venkman and Ray Stantz, from the movie Ghostbusters. Here are screen shots of these Halloween easter eggs from Google. Can you find more? For more fun, check out th [...]


Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box

stl-cardinals-logo A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google's Knowledge Graph box for a short time this week. The slur has been making news with stories appearing in a number of press outlets. The Cardinals' Wikipedia page has been home to a great deal of abuse during the past few days (they're currently playing in the World Series against the Boston Red Sox) and now can only be edited by Wikipedia administrators. What I find most interesting is that the slur was live on Wikipedia for a very short amount of time, yet Google's crawler captured [...]


Google’s Music Knowledge Graph With YouTube, Google Now, New Carousel & More

google-knowledge-graph-featured Part of Google's big birthday event & Hummingbird announcement was that Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician-related search terms. For example, when you search for [neil young] you are given a typical knowledge graph on the right side. If you search for [neil young songs] you are presented with a new songs carousel, displaying the songs Neil Young has published over the years. If you click on a song, you are given a rich experi [...]


Google Hummingbird: When Evolutionary Becomes Revolutionary

Question Answering: The Key to Understanding Hummingbird The announcement of Google's Hummingbird algorithm last month made quite a stir in the tech and SEO communities. [caption id="attachment_173764" align="aligncenter" width="466"] Question Answering – The Key to Understanding Hummingbird[/caption] In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this: We'll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even h [...]


Google Adds TV Listings, But The Results Aren’t Ready For Prime Time

game of thrones - Google Search Hurray! Google has added TV episode listings to its search results, the company announced today. What's not to like? Perhaps that they don't work as well as they could and are disappointing compared to what Google's TV listings are like within Google TV. You remember Google TV, right? Google Search: Now With TV Episodes Google shared the TV listing news on Google+ today, saying: Now when searching for your favorite TV shows, you can get more information about specific episodes. For example, say that you’re wondering when the next season of The Walking Dead starts. Try searching for [the w [...]


Future SEO: Understanding Entity Search

data_humans_machines Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an "answer engine" that uses relevant, machine-recognizable "entities" on Web pages to answer specific, well-refined queries. The Hummingbird Update On September 26, Google took another step toward becoming that answer engine with its Hummingbird update. In Danny Sullivan's live blog about the Hummingbird algorithm, he explains how Google is rapidly adopting semantic Web technology while still retaining parts of its old algorithm. T [...]


Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm

google-hummingbird4-featured On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms. As Search Engine Land's Danny Sullivan explained in his FAQ: All About the New Google "Hummingbird" Algorithm: Hummingbird is paying more attention to each word in a query, ensuring that the whole query - the whole sentence or conversation or meaning - is taken into account, rather than particular words. The goal is that pages match [...]


Google’s Knowledge Graph Gets Smarter With Comparisons & Filters

google-knowledge-graph-featured Google's Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more detail on Google's Inside Search blog. Knowledge Graph Comparisons Google spoke today about being able to process more complex queries, and part of that is evident in the new comparisons feature that presents Knowledge Graph facts side-by-side. On both the desktop and mobile devices, you can do searches [...]


Study: Google Reviews Determine Local Carousel Rankings

Google Webmaster SEO Report Since the launch of the Google "Local Carousel" in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground. Mike Blumenthal offered a good early roundup of stories and analysis. Now Digital Marketing Works (DMW) has conducted an extensive study of what might be called "Carousel results" and come to the conclusion that the quality and quantity of Google reviews are the single most important variable determining inclusion and ranking. The agency examined more than 4,500 search results in the hotels category, [...]


10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search

Search Is In Vogue Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. [caption id="attachment_171295" align="aligncenter" width="592"] Search Is In Vogue[/caption] Google Glass and the latest trends in search are now so hot that they are no longer considered geeky but rather cool and hip. Technology (and fashion) are all about providing you with the next thing you can't live without. If we look to this month's Vogue as a har [...]


Used To Searching For Content? Now, Content Searches For You

Search Result Query Weather When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and Google's Knowledge Graph? First, what is Google Now? Available within the Google Search mobile app, Google Now not only answers user-generated queries but also uses predictive technology to provide the user with information he or she might need throughout the day in the form of "cards." According to G [...]


Google Scientist: We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”

google-data-knowledge-brain-featured Will the day come that Google can successfully respond when you tell it something like, "Book me a trip to Washington, DC" -- walking you through all the queries and answers needed to complete such a complex request? Will the day come when we're using devices that only offer voice-based search? Will the day come when visual search happens continuously via the camera on Google Glass? Those are some of the search-based challenges that Google is working on, and they're discussed in a recent interview that offers a peek at what Google thinks search will be like in the next decade. Or mayb [...]


Google Introducing “In-Depth Articles” To Search Results

google-news-articles-featured Google is rolling out "in-depth" articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from what appear to be recognized and higher quality sources. Google suggests that the new block will appear most often for broad topics and themes. In-depth articles will not appear for every query, however. It's not yet clear whether all publishers and sites will have equal access to this area via s [...]


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