The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these entities are all connected. Google Launches Knowledge Graph To Provide Answers, Not Just Links is our introductory article about the system from when it launched. The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes, at times, within its search results that provide direct answers. Below are recent stories about the system.

Google Introducing “In-Depth Articles” To Search Results

google-news-articles-featured Google is rolling out "in-depth" articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from what appear to be recognized and higher quality sources. Google suggests that the new block will appear most often for broad topics and themes. In-depth articles will not appear for every query, however. It's not yet clear whether all publishers and sites will have equal access to this area via s [...]

Leveraging Search Algorithms In A Semantic Search World

Google Knowledge Graph1 Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong understanding of how knowledge graphs work -- as well as a solid grasp of semantic Web markup -- in order to leverage this information for search marketing campaigns. The Knowledge Graph: Things, Not Strings On May 12, 2012, Google launched their knowledge graph, discussing it in a post entitled, "Intro [...]

A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results

Depeche Mode Member David Gahan Perform a Google search for [depeche mode members]. Not long ago, you'd get something that looked like the image below (plus a few images of a video to fill out the universal search results).   Today, the search results look like this:   Google is transitioning from universal search results to entity search results. In my example, Depeche Mode is a popular music band, and a band is an entity. Let's break it down: Appearance & Behavior Let's look at what happened to the appearance and behavior of images in Google's SERPs with this transition. Knowledge Graph Image Carouse [...]

Are Google’s Results Getting Too Ad-Heavy & Self-Promotional?

google-serps-broken-featured Are Google's search results getting too ad-heavy and leading back to Google's own content too much? A new blog post suggesting that Google's non-paid listings make up only a tiny fraction of the entire search results page has sparked some discussion, though the exact percentage actually varies on how you count what's on the page and from query-to-query. According to the blog post by Aaron Harris, co-founder and CEO of Tutorspree, organic search results -- listings that are not paid ads but ranked highly because Google thinks they are the best answer to a query -- made up from 0-to-13% of a [...]

Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map

google-carousel-featured When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term 'Chicago Restaurants,' Hunt asked 83 searchers to click on the area of the Google search results page that was of most interest to them. According to Hunt's study, 40 searchers clicked on Carousel results, while 12 of the 83 searchers clicked on the map. As you can see from the heatmap of the results page, as well as the image highlightin [...]

Search, Answers & Knowledge Graphs Galore

Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant's innovations are setting the pace for the future of search. For example, Google Now. Google Now is everything that Siri was purported to have been, and closer to the intention of the DARPA PAL program from which Siri arose. Apple is now stepping up its efforts in this arena, announcing at the Apple Worldwide D [...]

Google Officially Launches Knowledge Graph Carousel For Local Search

google-carousel-featured After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today announced the official launch of Carousel for local search results. According to the announcement, when a user searches for "restaurants, bars or other local places" from their desktop, they will get the horizontal Carousel display of images against a black background at the top of their SERP. Users can scroll through more images by selecting the arrow on the right side of the carousel or zoom in on the map to pull results for a restr [...]

Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches

google-knowledge-mortar-board-graduation While the Google Knowledge Graph Carousel was launched nearly a year ago, more reports are confirming Carousel image displays appearing more often and for a wider variety of categories in SERPs. The Carousel display shows results in an image-focused fashion, listed horizontally at the top of the SERP. The new reports show an updated design, with images set on a black background. According to Greg Gifford on the Autorevo blog, Carousel results are moving beyond restaurants and hotel searches, with more than 50 different topics serving up the Carousel display, including searches for: wedd [...]

George Bush “Miserable Failure” Google Bomb Back, This Time In Knowledge Graph

george-bush-featured The Google Bomb is back! Searching for [miserable failure] in Google now returns George W. Bush's knowledge graph in the search results. The Google Bomb first became popular back in 2004 when Google and some other search engines ranked George W. Bush as the number one result for a search on [miserable failure]. In 2007, Google killed the Google bomb from showing up. But why did it rank in the first place? Google ranks pages based on anchor text of links, among other factors, and many sites bombed Google by linking to George Bush's webpage with the anchor text [miserable failure]. In [...]

Google Search Rolling Out Nutrition Information On More Than 1,000 Foods

google-food-burger-200px Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Users will be able to search on everything from simple one-word terms like apple or carrot to more complex dishes such as burritos or chow mein to find relevant nutrition information. According to Google's announcement, Google voice search users will hear answers to specific questions, like "How much protein is in a banana?" or "How many calories are in an avocado?" as well as receive relevant nutrition information in search results, and [...]

Google Glass Diary, Part 3: How Search Works On Google Glass

google-glass-featured There are seven voice commands built into this first "Explorers" edition of Google Glass. Two of those six are search-related: "google..." and "get directions to...." The others are "take a photo," "record a video," "send a message to," "make a call to" and "start a Hangout with." There's also the predictive search aspect of Google Now, where the device automatically shows me the kind of information Google thinks I'm looking for. So, the chances are pretty strong that a good amount of Google Glass activity is going to involve searching. Or "googling" as Glass suggests. Yep. Even though G [...]

Google Knowledge Graph Gets More Stats and 4 New Languages

New Google Knowledge Graph Statistics At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to the Google Knowledge Graph. Knowledge Graph is already supported English and eight other languages: French, Italian, Spanish, German, Japanese, Portuguese, Russian and Korean. Now, Polish, Turkish, Simplified Chinese and Traditional Chinese are the latest languages to be supported in the Knowledge Graph. Here is an example of Knowledge Graph in search in Traditional Chinese. The Knowledge Graph is also going to start "anticipating your next question." As an exam [...]

Semantic & Graph-Based Search: The Future Face Of Search

In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!'s research division gave a presentation entitled, "The future face of Search is Semantic for Facebook, Google and Yahoo!" As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand content. The talk focused on what was then the current state of the Semantic Web, as well as upcoming formats/technologies in development and the research being done in the field of semantic search. The idea that the Semantic Web would be central to search [...]

Google Adds Non-Profit Details To Knowledge Graph

Semantic Search & Knowledge Graph: Information Architecture & Website Structure Google announced on Google+ that the Knowledge Graph now supports searches for non-profit organizations. Now, when you search for some non-profits by name on Google, Google will show on the right hand side, in the Knowledge graph box the nonprofit's financials, cause, assets, tax ID, tax code, recent Google+ posts and more. This seems to only currently work for non-profits with Google+ pages. So if you do the marketing for a non-profit, it may be wise to create a Google+ page for them. Here is an example of a search for [donors choose]: The information that is shown in the k [...]

Google Answers Who’s That Actor In That Movie In Google Play TV App

google-play-info-cards-1364474774 Google announced they can now tell you the name of the actors in a movie when you are unsure of the name of the actor or actress. The Google Play TV or Movies Android App specifically for U.S. based Android 4.0 (Ice Cream Sandwich) and higher tablet devices can give you the answer. For a person like me, where I am always a bit embarrassed when it comes to not knowing actor names or even movie names - an app like this can come in handy. This way, I can see the name of the stars in the film, what other movies they had a role in and a little bit about their history. Google will displa [...]

Topless Nude Photo Makes It Way To The Google Knowledge Graph

knowledge-graph You would think that when you search for something in Google, and an image comes up in their knowledge graph box, that the image would be rated PG-13 or lower. Well, that is not the case when you search for Angel Tompkins (warning: topless image if you click the link). The image shown for her is from a site that appears to be a spam-blog with nude images of people. Angel Tompkins is now 70 years old, a Golden Globe nominee and American actress, who appeared in several films and television shows. She is married with two children and lives in California. I bet this is the last thing [...]

Search Engines More Trusted Than Social Media For News & Information [Study]

edelman-trust-2013-logo When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media -- and more in both than they do in social media. But, the numbers don't portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today's information-saturated world. The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from "informed publics" -- college-educated individuals in upper inc [...]

As Google Evolves To Satisfy User Demands, Others Are Necessarily Marginalized

Google mobile app logo While it might not get off quite as easily in Europe, Google definitely "dodged a bullet" at the FTC, which recently concluded its antitrust investigation and didn't ask the company to make any changes in the way it presents search results. That was a major disappointment to Google competitors, critics and other third party publishers, which have become alarmed by what they see as a virtual land grab by Mountain View. The now-familiar lament goes: once Google was simply a way to organize and discover information, to get people from A to B. However, over the past several years Google has bec [...]

Google Fixes Definition URLs, Makes Them Clickable Links

define speed of light When Google introduced a new format last month for the definitions it sometimes shows at the top of its search results, something was missing. The source URL wasn't a clickable link. That's now been fixed. Here's an example, the definition box that Google shows for a "define speed of light" search: The URL shown under the definition previously wasn't clickable. Instead, the only way to click through to the source of the definition was to use the smaller "Source" link at the very bottom of the box. Reader Martin Panayotov pointed this out to us at the end of December. We checked [...]

Google’s Local Knowledge Graph Carousel Finds Its Way On Tablets

A few months ago, Google introduced the knowledge graph carousel feature to desktop users. Now, when you search Google on your tablet device, such as your iPad, Google make show you a carousel like feature at the top of the search results. 9to5Google spotted this claiming it works for local based queries. I was able to replicate it and here is my screen shot: The issue I had is that you cannot swipe the local results from left to right with your finger. One would expect such an experience when using the carousel feature on your tablet. In fact, searching for other search exampl [...]

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