Google announced on Google+ that the Knowledge Graph now supports searches for non-profit organizations.
Now, when you search for some non-profits by name on Google, Google will show on the right hand side, in the Knowledge graph box the nonprofit's financials, cause, assets, tax ID, tax code, recent Google+ posts and more.
This seems to only currently work for non-profits with Google+ pages. So if you do the marketing for a non-profit, it may be wise to create a Google+ page for them.
Here is an example of a search for [donors choose]:
The information that is shown in the k [...]
Related Topics: Channel: SEO | Google: Knowledge Graph | Google: Web Search