It Will Take “Act Of God” For Relcy To Win In Mobile Search

mobile-apps-search-featured Last week TechCrunch profiled a "stealth" startup called Relcy, which is seeking to build a "native" search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is developing a "PageRank" style approach to mobile search but fully indexing in-app content. Apparently it goes beyond app-based content and will also provide additional relevant results from a knowledge-graph style index of "entities." Satapathy told the TechCrunch writer that Relcy will offer a mobile search experience "th [...]


Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

google-adwords-mobile-featured [caption id="attachment_197199" align="aligncenter" width="560"] Data Source: Google Quarterly Earnings Statements[/caption] It's still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google's "mobile problem" -- the problem Enhanced Campaigns was meant to fix when introduced last year. The fear is that Google can't figure out a way to monetize mobile ad clicks as [...]


Google iOS App Easter Egg: Flick The Letters In The Google Logo

google-ios-app-easter-egg There is a new Google Easter Egg, this one can be seen in the iOS Google Search App. Open the app and you'll be able to flick and drag off the letters from the Google logo anywhere on the screen. Then you can tilt the screen right and left and the letters will float and fall based on the tilt of your device. Here is a quick video I made of this easter egg: Some of you may not be able to test this while the Nelson Mandela Google Doodle is active. Check out the other < ahref="http://searchengineland.com/library/google/google-easter-eggs">Google Easter Eggs. [...]


Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.

flash-serp-note-border Flash, Adobe's multimedia based website technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their algorithms detect that the website is not supported on the device they are using. For example, if you are using an Android device or iOS device and the search results show a listing of a site designed fully in Adobe Flash, Google may issue a warning that Flash is not supported with your device and encourag [...]


Google Making Maps App More Competitive With Yelp

google-maps-ios-iphone-featured Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The new version includes the following improvements: Search results appear with descriptions on the map Easy switching between map and list view of results Reservations via Gmail indicated on map (and list view) Improved Explore browsing experience (based on nearby locations) This is not mentioned among the official upgrades (maybe I missed it previously) but I just noticed the capacity to filter search results in various categories su [...]


Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google

google-street-view-fleet-1343994208 According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case followed 2010 revelations that Street View cars had captured private “payload data." The plaintiff class argues that Google violated federal wiretapping laws when it intercepted their email and other communications during Street Vie [...]


Mobile Calls Are The New Conversions: 7 Tips For SEMs

mobile-conversions-money-shutterstock Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don't follow the mobile searches. For many SEM accounts, this means that year-over-year conversion volumes may be stagnating, or even look like they are declining. They probably aren't; it's just less trackable as people jump devices in their journey. People grab the device at hand and execute conversions in non-linear [...]


Google Goes All-In With “OK, Google” Hands-Free Search

google-conversational-search-featured The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google's announcement that all Android-powered devices (KitKat or above) will now respond to the "hotword" OK, Google. Users can initiate a search or control and carry out any function on the device simply by saying "OK, Google" first and then asking the question or stating the command: "Call XYZ . . . open my email": Starting today, you can say “Ok Google” on your Android device whenever the screen is on or your device is charging. If you’re reading your email, browsing the web [...]


Google Bringing App Indexing To All Android Apps

mobile-apps-search-featured Among the numerous announcements at the Google I/O developer conference this morning, Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results. Previously, Google had only been indexing selected apps, although the program has been steadily growing and recently expanded into multiple languages. If the user has the app in question installed, say OpenTable, and does, for example, a restaurant search, she can be linked from search results directly to the profile page within the [...]


Report: Mobile “Configuration” Errors Cause 68 Pct. Traffic Loss

mobile-seo-featured BrightEdge has released a report that observes, "over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart." The report was inspired by panel discussion at SMX Advanced earlier this month. BrightEdge says its data (billions of queries) reflect about "62 percent of organic searches show different results depending on whether the search was performed on a desktop or s [...]


NEW: Google Links To Apps Not Pages, When Searching For Musicians On Android

music_search_screenshot Google has introduced the ability to search for musicians on Android phones and then have apps with more information about them open up. The new feature is integrated into Google Search and works with the following apps: Google Play YouTube iHeart Radio Spotify TuneIn Rdio The feature only works for musicians. For example, a search for Katy Perry (as shown in the example above) brings up an information box about her, with links to supported music apps. Tapping on an app brings you into the artist's page there. In contrast, a search for Perry's "California Gurls" brin [...]


Amazon Fire Phone: Bing For Search, Nokia For Maps

Amazon Maps logo The emerging consensus from the early "hands on" or "first look" reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn't measure up, overall, to the iPhone or "true Android" devices. I've argued that Amazon missed the boat with its high-end pricing. Interestingly, there has been almost no talk about search on the Fire. Gmail, Google Maps, Google Search and other Google apps are not present in the Amazon Store. Users can still get to Google services on a browser of course. But Amazon has erected barriers to using Google on its devices. Among them [...]


New “Google My Business” Simplifies Local Marketing For SMBs

Google My Business For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new, integrated approach called Google My Business. The core idea is to make it “easier than ever to update business information across Google Search, Maps and Google+.” Think of it as a kind of rudimentary CRM platform for small businesses (SMBs). I haven't spoken yet to Google about it but Mike Blumenthal, who got advanced exposure to the product and is a Top Contributor in [...]


Report: Google Losing Share Of Mobile Search Ad Market

mobile-ads_products_sm Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google's mobile ad dominance. The firm says that US mobile advertising in total will be $17.73 billion this year. That would mark huge growth over the $7.1 billion recorded in 2013, according to the IAB. Indeed mobile ad revenues would have to more than double, which is possible but an extremely aggressive scenario. Specifically eMarketer asserts that the US "mobile search" ad market w [...]


How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

shutterstock_122145442-single-device-campaign When I speak about Enhanced Campaigns, I invariably get an audience question like this: "How can I create single-device campaigns? I know it's possible somehow, tell me how!" I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent of AdWords workarounds. I typically encourage businesses to work with the system and concentrate their efforts on making their landing pages and funnel work well within the AdWords targeting criteria limits. However, the device targeting limits of Enhanced Campaigns just inherently don't work for some business [...]


Google To Bring Always-On, “Eyes Free” Search To App

OK Google Chrome Extension One of the most interesting and talked about features in the Motorola-made Moto X is always-on voice search. Activated by saying "OK, Google," it permits totally hands-free search. Unfortunately this standout feature didn't sell enough handsets to keep open Moto's much-touted Texas smartphone factory. The "hotword" OK Google also currently works on the Google search app for Android and on Chrome on the desktop. The difference between these examples and the Moto X feature is the "always listening" aspect. On Chrome and Android Google Search there's an "activation" step; search must be opene [...]


Google App Indexing Now Supports Eight New Languages

app-indexing-languages Google announced that their App Indexing protocol, the ability for Google to link search results to your mobile apps direct deep content now supports eight new languages. App Indexing lets developers markup their content so that if a searcher has an Android app installed on their phone, and the search result comes up, it would link them to the app's content and not the web page content. This is now supported in English plus Chinese (Traditional), French, German, Italian, Japanese, Brazilian Portuguese, Russian, and Spanish. With this, Google announced several international Android [...]


Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

mobile-search-featured When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down from marketing to all areas of the business including product development. I spoke with Savings.com head of marketing Seth Barnes about the move to a mobile-first strategy. Barnes said they had been focusing on improving the user ex [...]


How SkyBox Satellite Imagery Might Aid Google’s Offline Conversion Tracking

Skybox imagery There's a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $1 billion. The deal has yet to be confirmed. The article conjectures that Google wants the company for two potential reasons: More imagery for consumer maps Data for enterprise use cases I'm sure those are accurate assumptions. I'm sure there are additional use cases that Google has in mind as well -- perhaps more real-world data for its self-driving cars, drones and robots. One has to wonder what precisely Google gets by owning the company com [...]


Founder: OpenStreetMap Already As Good Or Better Than Google Maps

phone-map-featured Steve Coast founded OpenStreetMap (OSM) in the UK in 2004. It's 10 years old this year. He was inspired by the Wikipedia model and compelled by a lack of available map and location data in the UK at that time. Coast now works for GPS navigation company Telenav, which owns location-based mobile ad network Thinknear. Not long ago Telenav also acquired Europe-based skobbler, which built a popular consumer-navigation app on top of OSM data. Telenav offers an equivalent, free consumer navigation/local search in Scout. The two apps are being merged later this year. Earlier this week Tele [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide