A wide range of social and mobile data are being reported by various sources in the wake of last Sunday's Super Bowl game. For example, ad network inMobi said 39 percent of survey respondents "used their mobile device in response to a TV commercial during the game" (discussing commercials, getting more information or watching TV ads again). However other sources, such as NPD Group, said that mobile usage didn't live up to the pre-game hype. But earlier today Google said that during the game, "41 percent of Google searches in the US related to Super Bowl TV ads came from mobile devices." Whi [...]

Related Topics: Google: Mobile | Google: Web Search | Top News

Last November Canadian digital agency Mediative (owned by Canada's Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one focused on the Google Places app on the iPhone. For the iPhone-app study, just published yesterday, Mediative monitored eye- and click-tracking with 12 people in Canada. They ranged in age from 21 to 45. The participants were asked to find places to get a tattoo in each of several Canadian cities. Here's the [...]

Related Topics: Google: Maps & Local | Google: Mobile | Stats: Search Behavior | Top News

On Google's Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue "run rate" of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized "run rate" for display advertising (including mobile). These two pronouncements have led to several financial analysts to speculate aggressively about Google's mobile ad revenues in 2012. In October last year, after the Q3 call, I wrote that if Google's current rate of mobile ad revenue growth continued that the company could see a "run rate" of $6.25 billion. However I arg [...]

Related Topics: Google: Mobile

Say you're marketing an Android app via AdWords targeted to mobile devices, but your product only works on Honeycomb and newer versions of the OS -- still, you keep getting folks with older versions showing up on your landing page, and likely getting frustrated. That's exactly the type of problem Google is trying to address with new mobile targeting functionality for AdWords, announced this week. The new features will allow advertisers to target to specific versions of operating systems, to ensure the ads are going to the right users. Additionally, AdWords users will now be able to t [...]

Related Topics: Google: AdWords | Google: Mobile | Top News

Google has had a tumultuous and ambivalent relationship with China, reflecting an internal debate about the importance of the vast market to Google's future revenues and the compromises involved in operating there. Yet the literal and figurative bottom line is that it's all but impossible for a US public company to resist the lure of the world's largest internet and mobile markets even if it means compromising public principles. For some context and comparison, Apple's China revenues were roughly $13 billion in fiscal 2011. That's about 12 percent of the company's overall revenue. While [...]

Related Topics: Google: Mobile | Google: Outside US | Top News