New Google Maps Adds More Search Results To Info Window

Google maps icon larger The (relatively) new Google Maps is certainly visually richer than the old Maps UI. However it may be somewhat less functional. As one example, it eliminates one of my favorite and most-used features: "search nearby." It's now also somewhat harder to access multiple results on a category query, ironically. Yesterday, Google Operating System spotted a change in the number of search results showing in the main info-window below the search box. Google is now showing three results per category query. The following is an example result for "San Diego Sushi." Below is the same search resul [...]


SEO Changed Forever In 2013. How To Adjust And Thrive In 2014

2013-2014-featured If there's ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search -- algorithm updates like Google Hummingbird, SERP enhancements, social integrations -- was aimed at creating a better experience for the searcher. These innovations require SEO marketers to think more closely about the value their content creates for users and to take the technical steps that communicate that value to the search engines. Additionally, with an increasing shift toward mobile, it's even more important t [...]


The Brave New World of SEO: Beyond Websites

changes-ahead-exit-sign We hear it regularly -- the death knell tolling for SEO. In the past several years, we've been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let's face it: the only constant in search is change. But I propose that SEO isn't dead by far. In fact, the role of SEOs is expanding rapidly, and the reality is that we now have to look beyond just the company website. Let's review some of the ways search has changed in 2013 and take a look at how those changes have impacted the role of search marketers. Mobi [...]


Matt Cutts: Wrong About Responsive Web Design

matt cutts In the SEO world, many view Matt Cutts' word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO -- and I couldn't disagree more. Ever since Google officially provided a clear stance on best practices for mobile SEO, they've held up responsive Web design as the recommended configuration for mobile. But many have found that there are SEO problems inherent in a responsive design website. In my column on Marketing Land tod [...]


Getting A Better Read On The Value Of Smartphone Paid Search

google-adwords-mobile-featured The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and laptop computers has begun to fade. But as more consumers have taken to using new devices for browsing the Web, their propensity to buy products or otherwise convert still appears much weaker on smartphones than it does on computers or tablets. This has left many advertisers facing a marketplace where their fastest growing audience is often their [...]


OK Google: How About OK Jarvis, OK Android, Or Even OK Barry

okay-google-android Android Community noticed that some other phrases outside of "OK Google" trigger the voice search on the latest Android operating system, KitKat. So I tested this on my Nexus 5 and discovered that OK Google has alternatives. I tested the following phrases that seemed to work: OK Glass OK Jarvis OK Android OK Barry Now, I am not sure if Google confused Barry with Google and I tested it several times afterwards and sometimes it activates voice search and sometimes not. Here is a video of this in action: I suppose Google's voice search trigger is pretty flexible when matc [...]


The Return Of Pegman And Other New Google Maps Features

googlemaps The new full-screen Google Maps were announced this summer at Google's developer conference. However, the company is still rolling it out to users. Today on the Google LatLong blog, a number of new (or returning) features were introduced. Among them, the "Pegman" Street View icon is back. He/it appears in the lower right corner of the map. Click it and you'll see highlighted areas on the map (in blue) that give you access to Street View images. Mouse over those areas and you get a thumbnail preview. Zoom in and you see blue and yellow dots or circles. Blue dots indicate user-uploaded [...]


Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None

responsive design alone not mobile seo In a video released today by Google's head of search spam, Matt Cutts, he said you don't have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites. The question posed to him was: Is there an SEO disadvantage to using responsive design instead of separate mobile URLs? The answer is no, in fact, there is no duplication of efforts when it comes to linking and PageRank, which does have a benefit when compared to using separate mobile URLs. Here is the video: For more on mobile SEO topics, see the stories below: Goog [...]


Google Maps’ Mobile Reach Drops In September — comScore

google-maps-iphone-icon Yesterday, comScore's US smartphone market share figures for September came out. There weren't many surprises -- except for one thing: the Google Maps app has fallen three spots in comScore's rankings. The smartphone app, which used to be the most popular in the US, fell from 5th to 8th position in comScore's "Top 15 apps" chart. In roughly September of last year, Google Maps was overtaken by Facebook as the top individual smartphone app in the US. The replacement of Google Maps by Apple Maps as the default mapping app on the iPhone was largely responsible for the change. In July [...]


Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards

Google iOS Search App Google released a new version of its iOS Search App today, with an extensive list of updates, including new notifications, reminder alerts, cards and a handsfree search activation feature. With the 3.1.0 version of the iOS Search App, those with the iPhone 4s or higher can say, "OK Google" or touch the mic to start a search. Along with the handsfree activation, the app can create reminders around a number of events. According to the app's iTunes page, users can ask Google to remember daily activities or upcoming events: Ask Google to remember things for you. Just say, "Remind me to buy [...]


Google Hotel Finder Goes Mobile

google-hotel-finder Google's Hotel Finder, which launched in June 2011, is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the search results by price, hotel class, user rating and distance. Each hotel listing page will show you photos, hotel amenities, reviews and its location on a map. Google will also let you book the hotel directly through the site using Google Wallet or your credit card. Google said availability is cur [...]


Nexus 5 First Impressions: A Great, Search-Centric Smartphone

Google Nexus 5 Google shipped out demo versions of the Nexus 5 late last week. People are still receiving them today. I got one on Friday and have been using it on WiFi ever since. (I haven't tried it on a wireless network and can't speak to the LTE experience.) The phone immediately sold out of its initial supply online. Both the 16GB and 32GB versions now require a wait time of at least 3 - 4 weeks (4 - 5 weeks in the case of the 16GB version). This won't be a comprehensive Nexus 5 handset review or a complete review of Android 4.4 "KitKat." If you're looking for complete rundowns on the handset or i [...]


Google App Indexing: Google Can Index & Link To Content In Your Android App

android logo Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing. App indexing allows webmasters to connect pages from your web sites with specific content within your Android app. This enables Android smartphone users who have your app installed to open it directly from relevant mobile search results on Google. Here is a picture of it in action: For example, a webmaster who has a recipe website and an Android app can benefit from this. When a Google searcher on a mobile device is shown one of your recipes as a search [...]


Google’s Starting To Enforce Smartphone Penalties: The Evidence

In June, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” These smartphone misconfiguration errors include faulty redirects like app interstitials or homepage redirects, and smartphone-only errors such as unplayable videos, smartphone-only 404 pages and serving 4 [...]


Google Makes Mobile Search Faster With Ping Attribute

google-one-second-mobile-featured Ilya Grigorik, a Google developer advocate, announced last night a small tweak Google made to the mobile search experience that will speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. By implementing a attribute named <a ping>, Google is able to asynchronously do the click tracking and redirect virtually at the same time, speeding up the time it takes to track and redirect the user to the mobile site. Grigorik said, Google is "gradually rolling out this improvement to all browsers that support the <a ping> attribute." He also explained [...]


The Challenge Of Getting Mobile SEO Right When Google Is Inconsistent

SMX East - Up Close Logo The Getting Mobile SEO Right, Because Now Google Really Cares session at SMX East had a stellar group of presenters including Google's Pierre Far, Resolution Media's Bryson Meunier, Move.com's David Roth and Local Market Launch's Gideon Rubin. This was a fantastic panel with lots of great information, but there were a few topics that I expected to be covered, especially by Google, since apparently now they care; but, these topics were notably absent from the discussion. There have been some major announcements from Google recently that seem to skew heavily toward the mobile side of the [...]


Keyword Not Provided – Maybe Mobile Is To Blame?

Not Provided At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of referral keyword data in Google Analytics. The new method of ad attribution helps advertisers understand cross-device and cross browser conversions, and eventually will also include attribution for click-to-call and offline conversions—a panopticon of conversion tracking! It is great for advertisers, but I believe it may have pushed mobile privacy concerns far enough to cause Google to pull ba [...]


Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent

google-maps-iphone-icon Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It equally sought the real-time driver feedback that Waze crowd-sourcing provides. Given the size of the transaction the US FTC got immediately involved to bring antitrust scrutiny to the acquisition. Now Bloomberg reports that the FTC is unlikely to block the deal: The Federal Trade Commission hasn’t raised concerns that the transaction might hurt competition, said the people, who asked not to be named because they weren’t authorized to speak publicly about the matter. Google said June 21 [...]


Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices

Google logo Google has just rolled out their new "more unified design" of displaying search results for mobile devices, including smartphones and tablet devices. As expected, Google said A new “more unified design” will offer "cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for." Here are pictures from how the interface looks on an iPhone and iPad: We've seen Google testing this interface earlier this month and now it is finally live. For more on the Knowledge Graph and other changes announced last week, se [...]


Google’s Android App Updated With Google Now Improvements

Google mobile app logo Google has pushed out an update to its search app for Android devices that includes some improvements to Google Now cards among other things. The updates are available to Android 4.1+ users. They include immediate updates to the flight- and sports-related Google Now cards, which previously were updated every 15 minutes. Google says the public transit card has been improved (no details how), and there are also new "Smart TV" cards that will show news and music currently on TV. Here's a look at the full list of updates: - Related website for current location - Real-time sports and flight [...]


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