Study: 61 Percent Of Mobile Callers Ready To Convert

mobile-local-search-featured As a marketer if you're not making it easy for mobile users to call you, you're losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that "click to call is most important in the purchase phase of the shopping process." And 70 percent of respondents said they had used the "call button" in Google search results. Mobile search ads or business listings that lack phone numbers (or click to call buttons) will see busines [...]


Google Testing New Look For Mobile AdWords Ads

adwords-mobile-ad-icon Keep an eye out for a new look Google is testing for mobile AdWords ads. In the screenshot below, you'll likely first notice the new eye-catching yellow ad icon next to the display URL. The bright new label replaces the much more subtle "ad" that rests next to the "i" icon in the current design. The new "Ad" label especially pops because the standard yellow ad background is also gone. Now both the organic listings and ads are in white boxes that sit in front of a new gray background. The gray background behind the Google logo and search box has been removed. Here's a look at [...]


What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager

5-Questions According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google's mobile SEO requirements. In light of Google's focus on mobile, mobile SEO is something all companies should be considering - not just Fortune 500 organizations, and definitely more than six percent of the top 100 Fortune 500. It was only a few months ago when Google's head of Web spam Matt Cutts told an audience at the SMX West Conference, "You really need to be thinking about mobile. We’re starting to think a lot about mobile." Googl [...]


Google Tablet Interface Tests Card Styled Layout

Google-Mobile Google is reportedly testing a new tablet design and interface for their search results. Spotted first by Techno-Net, the new tablet design is going with that card style interface. So when you search, the results are laid out in boxes or cards of information. This goes along well with the tests Google deployed for mobile results, as well as the Google Now-like interface results. Google also has been playing with this card style interface for one box related results. Here is a video of it in action: Related Entries Google News Sources Grow 15% In 2012 & Continue To Climb With [...]


Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]

Google mobile app logo In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two years ago, mobile made up just 4.8 percent of Google's US ad revenues. By 2015, mobile is expected to account for just over 30 percent of Google's ad revenues in the US. Desktop search revenue share is predicted to fall below 50 percent in that time. It's worth noting that eMarketer counts tablets in its mobile numbers. Google, however, has [...]


Majority Of Mobile Ad Spend To Go To Search — Forecast

Google Enhanced Campaigns In an updated digital and mobile advertising forecast, eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly, it will lead all other types of mobile advertising, similar to its current position online. Display advertising will follow with $14.5 billion by the end of the forecast period. Here's the full breakdown by ad format: Mobile ad spending in the US was reported by the IAB to be $3.4 billion in 2012. It's possible that the number will reach $8.5 billion this year, as the eMarketer forecast indicates; however, that figure ma [...]


Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search

Google-page-speed-service In a recent video answer, Google's head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search. Matt Cutts said: It is not that in mobile, we apply that [page speed ranking factor] any more or less than desktop search. But Matt Cutts did say that Google knows mobile users expect faster loading pages, and Google will continue to look into that. If it makes sense for them to tweak their algorithms just for mobile search, Google reserves the right to do so. Here is the video: I would not [...]


Google Adds Waze Traffic To Maps App, Search To Waze

Google Waze Traffic The first "synergies" from Google's Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile will now benefit from real time incident reports from Waze users. This means when Wazers report accidents, construction, road closures and more on Waze, the updates will also appear on the Google Maps app for Android and iOS in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerla [...]


With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts

Google legal Last year Google was embroiled in controversy over its circumvention of the Safari browser's cookie-privacy settings (on the iPhone and beyond). As a result the company paid a $22.5 million fine to settle the case with the US FTC approximately a year ago. The FTC summarizes the facts that lead to the settlement: [F]or several months in 2011 and 2012, Google placed a certain advertising tracking cookie on the computers of Safari users who visited sites within Google’s DoubleClick advertising network, although Google had previously told these users they would automatically be opted out of [...]


Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users

Google | Windows Phone Apps+Games Store (United States)-1 Google doesn't care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over. Windows Phone Doesn't Matter To Google? I've read a couple of news reports now where the whole dispute between Google and Microsoft over its YouTube app is taken as proof that Windows Phone just doesn't have enough market share for Google to care about. In contrast, Google makes a wide-range of apps for [...]


Google Brings More “Now” To Search With New Quick Answers

google-now-card-featured Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized "quick answers" regardless of platform. These new search capabilities focus on "travel and logistics" use cases: reservations, flights, package tracking and calendar entries, among a few others. The content and capabilities will likely expand over time. Google's general objective is to make it easy to get information quickly without having to shift through email or drill down into other Google apps. Google Now has been delivering much of this information to mobile users for s [...]


Google’s New Mobile Guidelines Focus On Delivering Content In Less Than A Second

google-one-second-mobile-featured One second. That's about how long it took you to read the two words above, and it's also the focus of Google's latest advice for webmasters when it comes to developing mobile websites. The company has published new guidelines that emphasize why sites should deliver above-the-fold content in less than a second. The emphasis there is on the "above-the-fold" aspect; Google isn't suggesting that entire mobile web pages should be delivered that quickly. "...the whole page doesn’t have to render within this budget, instead, we must deliver and render the above the fold (ATF) content in u [...]


Google Relaunches Zagat App With Yelp In Mind

google-zagat-featured Last week, Google killed the Google+ Local mobile app for iOS, saying that all the same content was available in Google Maps for iOS. Today, the company announced the relaunch of the Zagat site and mobile app for Android and iPhone. All the Zagat content is now free and there's no registration required. And even though much of the Zagat content is available through Google Maps, the Zagat app and Google Maps are still distinct animals. The newly redesigned app is being launched in nine cities, with a promise that it will come to 50 cities in the near future: The new Zagat covers restaura [...]


New Google Maps App For iOS Includes Dedicated iPad Experience

google-maps-ipad-featured Just a few hours after opening up the new Google Maps desktop version to anyone interested, Google has followed up by announcing new Google Maps apps for iOS. The big news is that, for the first time, there's a dedicated iPad experience of Google Maps. Sure, you could use the previous Google Maps app on your iPad (or iPad Mini), but you were just getting an enlarged version of the iPhone app that launched last December. The new iOS app offers separate designs for the two devices. Here are a couple screenshots from the iPad app. The new iOS Google Maps app also includes a new " [...]


New Google Maps App Gives Users More Search Functionality & Navigation Features

Google Maps icon Google announced today the release of a new Google Maps app for Android devices, with iPhone and iPad versions soon to follow. According to the announcement, the new Google Maps app will include more search functionality and updated navigation features, as well as Zagat reviews and discount offers for specific destinations. Google has also created a tablet-specific design of the app for Android tablets and iPads. With the new app, users can find locations without typing by tapping the search box to see cards showing eat, drink and shopping options. Google claims this new search functionalit [...]


The Definitive Guide To Technical Mobile SEO

mobile-seo-featured At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is a factor in how Google ranks results for smartphone searchers. Below are more details on that, as well as resources on how best to architect your site’s mobile experience for optimal search acquisition (and happy mobile users). Responsiv [...]


Mobile: A New Element For The Periodic Table Of SEO Success Factors

mobile When we updated our Periodic Table Of SEO Success Factors last month, we came very close to adding a mobile element to it. Now we've actually done so, in the wake of Google giving explicit advice that sites with issues for mobile devices might not rank as well, in the future. We were close, so close, to adding a mobile element when our updated table was posted on June 10. As we explained then: Finally, the survey asked respondents if, among other new suggestions, a new element relating to mobile optimization should be added. The results were that one should, weighted at +2. Then the editor [...]


Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements

mobile-break-broken-featured Last month at the SMX Advanced Conference in Seattle, the head of Google's webspam team Matt Cutts briefed the audience on the importance of mobile SEO. "You really need to be thinking about mobile," said Cutts during his keynote session, "We're starting to think a lot about mobile." Not only is Google's head of webspam encouraging companies to make mobile SEO a priority, a recent post on Google's Webmaster Central Blog confirmed the upcoming changes, "We plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users." In light [...]


Google’s Mobile “Quick View” Trial Appears To Be Over

Google logo Google appears to have quietly put an end to a long-running trial that added a "quick view" option next to mobile (smartphone only) search results from select websites. The feature offered searchers a fast way to see a lightweight version of a webpage without having to fully click through and load the page. We first reported on the test last December, and then Google formally announced it in April. At the same time, Google offered a Web form where site owners could indicate their interest in having their sites considered for the Quick View feature. Google offered a smartphone search f [...]


Mobile Site Configuration & The Vary HTTP Header

Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by "address[ing] sites that are misconfigured for smartphone users" -- presumably by improving mobile rankings for sites that have been optimized according to their Mobile Optimization Guidelines. In an attempt to prevent some confusion, Google also updated these guidelines to include a list of common mistakes, along with ways to avoid said mistakes. Unfortunately, confusion has been the name of t [...]


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