Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards

Google iOS Search App Google released a new version of its iOS Search App today, with an extensive list of updates, including new notifications, reminder alerts, cards and a handsfree search activation feature. With the 3.1.0 version of the iOS Search App, those with the iPhone 4s or higher can say, "OK Google" or touch the mic to start a search. Along with the handsfree activation, the app can create reminders around a number of events. According to the app's iTunes page, users can ask Google to remember daily activities or upcoming events: Ask Google to remember things for you. Just say, "Remind me to buy [...]


Google Hotel Finder Goes Mobile

google-hotel-finder Google's Hotel Finder, which launched in June 2011, is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the search results by price, hotel class, user rating and distance. Each hotel listing page will show you photos, hotel amenities, reviews and its location on a map. Google will also let you book the hotel directly through the site using Google Wallet or your credit card. Google said availability is cur [...]


Nexus 5 First Impressions: A Great, Search-Centric Smartphone

Google Nexus 5 Google shipped out demo versions of the Nexus 5 late last week. People are still receiving them today. I got one on Friday and have been using it on WiFi ever since. (I haven't tried it on a wireless network and can't speak to the LTE experience.) The phone immediately sold out of its initial supply online. Both the 16GB and 32GB versions now require a wait time of at least 3 - 4 weeks (4 - 5 weeks in the case of the 16GB version). This won't be a comprehensive Nexus 5 handset review or a complete review of Android 4.4 "KitKat." If you're looking for complete rundowns on the handset or i [...]


Google App Indexing: Google Can Index & Link To Content In Your Android App

android logo Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing. App indexing allows webmasters to connect pages from your web sites with specific content within your Android app. This enables Android smartphone users who have your app installed to open it directly from relevant mobile search results on Google. Here is a picture of it in action: For example, a webmaster who has a recipe website and an Android app can benefit from this. When a Google searcher on a mobile device is shown one of your recipes as a search [...]


Google’s Starting To Enforce Smartphone Penalties: The Evidence

In June, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” These smartphone misconfiguration errors include faulty redirects like app interstitials or homepage redirects, and smartphone-only errors such as unplayable videos, smartphone-only 404 pages and serving 4 [...]


Google Makes Mobile Search Faster With Ping Attribute

google-one-second-mobile-featured Ilya Grigorik, a Google developer advocate, announced last night a small tweak Google made to the mobile search experience that will speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. By implementing a attribute named <a ping>, Google is able to asynchronously do the click tracking and redirect virtually at the same time, speeding up the time it takes to track and redirect the user to the mobile site. Grigorik said, Google is "gradually rolling out this improvement to all browsers that support the <a ping> attribute." He also explained [...]


The Challenge Of Getting Mobile SEO Right When Google Is Inconsistent

SMX East - Up Close Logo The Getting Mobile SEO Right, Because Now Google Really Cares session at SMX East had a stellar group of presenters including Google's Pierre Far, Resolution Media's Bryson Meunier, Move.com's David Roth and Local Market Launch's Gideon Rubin. This was a fantastic panel with lots of great information, but there were a few topics that I expected to be covered, especially by Google, since apparently now they care; but, these topics were notably absent from the discussion. There have been some major announcements from Google recently that seem to skew heavily toward the mobile side of the [...]


Keyword Not Provided – Maybe Mobile Is To Blame?

Not Provided At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of referral keyword data in Google Analytics. The new method of ad attribution helps advertisers understand cross-device and cross browser conversions, and eventually will also include attribution for click-to-call and offline conversions—a panopticon of conversion tracking! It is great for advertisers, but I believe it may have pushed mobile privacy concerns far enough to cause Google to pull ba [...]


Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent

google-maps-iphone-icon Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It equally sought the real-time driver feedback that Waze crowd-sourcing provides. Given the size of the transaction the US FTC got immediately involved to bring antitrust scrutiny to the acquisition. Now Bloomberg reports that the FTC is unlikely to block the deal: The Federal Trade Commission hasn’t raised concerns that the transaction might hurt competition, said the people, who asked not to be named because they weren’t authorized to speak publicly about the matter. Google said June 21 [...]


Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices

Google logo Google has just rolled out their new "more unified design" of displaying search results for mobile devices, including smartphones and tablet devices. As expected, Google said A new “more unified design” will offer "cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for." Here are pictures from how the interface looks on an iPhone and iPad: We've seen Google testing this interface earlier this month and now it is finally live. For more on the Knowledge Graph and other changes announced last week, se [...]


Google’s Android App Updated With Google Now Improvements

Google mobile app logo Google has pushed out an update to its search app for Android devices that includes some improvements to Google Now cards among other things. The updates are available to Android 4.1+ users. They include immediate updates to the flight- and sports-related Google Now cards, which previously were updated every 15 minutes. Google says the public transit card has been improved (no details how), and there are also new "Smart TV" cards that will show news and music currently on TV. Here's a look at the full list of updates: - Related website for current location - Real-time sports and flight [...]


Study: 61 Percent Of Mobile Callers Ready To Convert

mobile-local-search-featured As a marketer if you're not making it easy for mobile users to call you, you're losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that "click to call is most important in the purchase phase of the shopping process." And 70 percent of respondents said they had used the "call button" in Google search results. Mobile search ads or business listings that lack phone numbers (or click to call buttons) will see busines [...]


Google Testing New Look For Mobile AdWords Ads

adwords-mobile-ad-icon Keep an eye out for a new look Google is testing for mobile AdWords ads. In the screenshot below, you'll likely first notice the new eye-catching yellow ad icon next to the display URL. The bright new label replaces the much more subtle "ad" that rests next to the "i" icon in the current design. The new "Ad" label especially pops because the standard yellow ad background is also gone. Now both the organic listings and ads are in white boxes that sit in front of a new gray background. The gray background behind the Google logo and search box has been removed. Here's a look at [...]


What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager

5-Questions According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google's mobile SEO requirements. In light of Google's focus on mobile, mobile SEO is something all companies should be considering - not just Fortune 500 organizations, and definitely more than six percent of the top 100 Fortune 500. It was only a few months ago when Google's head of Web spam Matt Cutts told an audience at the SMX West Conference, "You really need to be thinking about mobile. We’re starting to think a lot about mobile." Googl [...]


Google Tablet Interface Tests Card Styled Layout

Google-Mobile Google is reportedly testing a new tablet design and interface for their search results. Spotted first by Techno-Net, the new tablet design is going with that card style interface. So when you search, the results are laid out in boxes or cards of information. This goes along well with the tests Google deployed for mobile results, as well as the Google Now-like interface results. Google also has been playing with this card style interface for one box related results. Here is a video of it in action: Related Entries Google News Sources Grow 15% In 2012 & Continue To Climb With [...]


Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]

Google mobile app logo In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two years ago, mobile made up just 4.8 percent of Google's US ad revenues. By 2015, mobile is expected to account for just over 30 percent of Google's ad revenues in the US. Desktop search revenue share is predicted to fall below 50 percent in that time. It's worth noting that eMarketer counts tablets in its mobile numbers. Google, however, has [...]


Majority Of Mobile Ad Spend To Go To Search — Forecast

Google Enhanced Campaigns In an updated digital and mobile advertising forecast, eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly, it will lead all other types of mobile advertising, similar to its current position online. Display advertising will follow with $14.5 billion by the end of the forecast period. Here's the full breakdown by ad format: Mobile ad spending in the US was reported by the IAB to be $3.4 billion in 2012. It's possible that the number will reach $8.5 billion this year, as the eMarketer forecast indicates; however, that figure ma [...]


Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search

Google-page-speed-service In a recent video answer, Google's head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search. Matt Cutts said: It is not that in mobile, we apply that [page speed ranking factor] any more or less than desktop search. But Matt Cutts did say that Google knows mobile users expect faster loading pages, and Google will continue to look into that. If it makes sense for them to tweak their algorithms just for mobile search, Google reserves the right to do so. Here is the video: I would not [...]


Google Adds Waze Traffic To Maps App, Search To Waze

Google Waze Traffic The first "synergies" from Google's Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile will now benefit from real time incident reports from Waze users. This means when Wazers report accidents, construction, road closures and more on Waze, the updates will also appear on the Google Maps app for Android and iOS in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerla [...]


With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts

Google legal Last year Google was embroiled in controversy over its circumvention of the Safari browser's cookie-privacy settings (on the iPhone and beyond). As a result the company paid a $22.5 million fine to settle the case with the US FTC approximately a year ago. The FTC summarizes the facts that lead to the settlement: [F]or several months in 2011 and 2012, Google placed a certain advertising tracking cookie on the computers of Safari users who visited sites within Google’s DoubleClick advertising network, although Google had previously told these users they would automatically be opted out of [...]


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