Google's Campaign Against Bad Commercials from Internetnews.com reports Kim Malone, the director of Google AdSense, as saying she wants to make TV ads less "annoying."
When Kim Malone was questioned on how Google plans on taking the "non-intrusive" nature of search ads and contextual ads to the TV ad model, she said, "it's going to evolve in a way that is less annoying to you and me." She explains that by "inviting" the user to view your ad, as opposed to forcing them to see the ad, will help.
Malone explains that Google video ads are only played when someone actually takes an action to cl [...]
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