I hear this question, in various forms, quite often these days:
"What's up with Google now, post-Panda/Farmer/whaddayacallit? What am I supposed to be doing for SEO?"
(Usually accompanied with a deep sigh, aggressive hand gestures, and/or grimacing.)
It All Started With Caffeine
"Caffeine lets us index web pages on an enormous scale." - Carrie Grimes, Google
If we look back a year ago, when Google rolled out Caffeine, which was (and still is) unprecedented in search, it was this infrastructure change that allowed for the dramatic algorithm improvements we've seen recentl [...]
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