The Farmer/Panda Update: New Information From Google and The Latest from SMX West

[caption id="attachment_67584" align="alignright" width="240" caption="Image from Sony200boy on Flickr"][/caption] Today at SMX West, the subject of the day was content farms. One session included the founder of (sometimes-called content farm) Associated Content, Luke Beatty, and focused on the good that can be learned from content farms, as well as what sites who have been hit by Google’s Farmer aka Panda update can do to regain their rankings. This discussion coincides with an updated posting from Google in the webmaster discussion forum thread they opened for site owners on the sub [...]


The Farmer Panda Impact On Links Nobody Is Talking About

I've seen a few hundred articles and columns and blog posts about the GFP update, ranging from small SEO blogs all the way up to the Wall Street Journal. The primary focus of all these articles has been two-fold. First, those who are operating what was deemed as "shallow" content have taken a hit in their search rank. Good. Second, some sites that never were content farms and had original content were caught up in the algo tweak and became collateral damage. Not so good. Having lived through every Google update, I'm not going to pile on with another I told you so post. All I'll say is af [...]


Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?

Google's latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your first reactions may be panic and anger. Understandable, but if you want to restore your site's traffic, you need actionable steps for evaluation and change. Even if it is truly the case that you were unfairly hit as a result of collateral damage, you want to spend your limited [...]


Google Speaks More About The Farmer Update, AKA Panda Update

In an interview with Wired magazine's Steven Levy (who's keynoting at our SMX West conference next week), Googlers Amit Singhal and Matt Cutts speak more about the recent Farmer algorithm update. One of the interesting things they say is that last year's launch of the "Caffeine" indexing infrastructure played a role in upping the visibility of "shallow content." [Amit Singhal speaking] Our index grew so quickly, and we were just crawling at a much faster speed. When that happened, we basically got a lot of good fresh content, and some not so good. The problem had shifted from random gibber [...]


Google: We’ve Made No “Significant” Changes To The Farmer Update

Earlier, we wrote about a Wired article that looked at how the Cult Of Mac web site had regained traffic lost after Google's recent Farmer Update algorithm change. A fix just for Cult Of Mac? A fix to the algorithm? Neither, Google has told Search Engine Land. No Manual Changes Google has told us that it made no manual change to help improve how the Cult Of Mac site is doing, nor is it making any types of manual changes along these lines. There's no "whitelist" that people are being put on, nor is there some type of "blacklist" that the Farmer Update went after. Instead, Google rolled out [...]


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