Google Patent On Anchor Tags And Web Crawling

Dec 11, 2007 at 3:30pm ET by Bill Slawski

One of the key elements of how the Google search engine works involves the use of the words, or anchor text, that appear in a link on a source page, to describe a page targeted by the link. We know this from statements about anchor text made in documents like the Lawrence Page and Sergey Brin-scribed The Anatomy of a Large-Scale Hypertextual Web Search Engine, and the early PageRank patents authored by Lawrence Page - Method for node ranking in a linked database and Method for scoring documents in a linked database. A newly granted patent from Google, Anchor tag indexing in a web crawler sy [...]

Filed in: Google: Patents, Google: SEO, Google: Web Search

Weird Google Patents & Patent Applications

Sep 4, 2007 at 8:55am ET by Barry Schwartz

Google’s 10 Oddest Patents by Bill Slawski shares with us some of Google's weirdest patent applications and patents. Here is a short rundown. Bill goes in more detail in his write up. (1) A medical instrument patent (2) A method of depositing metal alloy barrier layers (3) Super charging CDMA technology (4) Baseband direct sequence spread spectrum transceiver, also related to CDMA technology (5) A method of communicating quality of service of network in real time There are five more interesting and weird patents and patent applications at Bill's blog. [...]

Filed in: Google: Patents

Google Game Ads Patent Sets Off Privacy Debate

May 14, 2007 at 9:48am ET by Barry Schwartz

Google may use games to analyse net users from The Guardian reports that Google is considering the idea of using gaming behavior to display targeted ads to that user. Privacy advocates are already voicing their distaste for the idea of gleaning information on users based on their gaming behaviors. To me, this is just like the Gmail ad debate, which has died down since they first launched. Google, which is known to be interested in in game ads, has filed a patent application that Bill Slawski explains as: Google looks at ways of determining user information for use in targeting ads, and d [...]

Filed in: Google: Other Ads, Google: Patents, Legal: Privacy

Google Revisits Historical Data Ranking Factors

Apr 26, 2007 at 11:15am ET by Bill Slawski

One of the biggest stirs of 2005 in the search marketing field was caused by the release of a patent application from Google titled Information retrieval based on historical data. It introduced time as a dimension of ranking pages, with changes in content and linking and advertising and topics as factors to be considered, as well as rates of change. It discussed signals that might send warnings to search engines that some sites might be engaged in spamming the search engine. It covered seasonality and burstiness of topics, and domain name ownership and a myriad of other subjects, introducin [...]

Filed in: Google: Patents, Google: SEO

New Google Mobile Phone Search Patent Applications

Mar 22, 2007 at 1:27am ET by Bill Slawski

Is there a Google Phone waiting to be released, or just mobile software that makes it easier for people to use Google to search with? How serious is Google about mobile search? How would such a system work? I ran into a patent application on the World Intellectual Property Organization (WIPO) pages from Google that describes a phone system that makes searching on a mobile phone much faster than it is now, but which would require that data be carried over more than one session connecting to the search engine during a single search. I haven't seen this published at the US Patent and Trademar [...]

Filed in: Google: Mobile, Google: Patents, Legal: Patents

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