Apr 7, 2012 at 9:00am ET by Danny Sullivan

Google's taken flak over the past year from critics about how the company has been integrating actions such as booking flights or hotels into its search results. It's also faced criticisms that it is leveraging its search dominance to build its Google+ social network. I found it notable that Google CEO Larry Page, in his "2012 Update from the CEO" letter, essentially pushed back against both criticisms. Page doesn't say he's attacking these criticisms in the update. That's my own reading between-the-lines. But nothing in the letter would have been presented without a good reason. I think [...]

Video: Google’s Susan Wojcicki Keynotes SMX West 2012

Mar 17, 2012 at 9:34am ET by Matt McGee

Susan Wojcicki, Google's SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land's Danny Sullivan and Chris Sherman. The conversation covered many different topics -- not just the advertising side of Google where Susan is most heavily involved -- from privacy issues to mobile marketing to how Google started in Wojcicki's garage. While we already provided coverage of the keynote via Greg Sterling's live blog of the conversation, we also have several video clips that our readers may have missed -- and that attendees may wa [...]

Survey Paradox: People Like Google But Not What It’s Doing

Mar 12, 2012 at 10:06am ET by Greg Sterling

Last week the Pew Internet Project released findings of a survey on search, personalization and targeted advertising. In a nutshell, survey respondents had a very positive view of search and the quality of search results. Yet the majority gave an unequivocal thumbs down to search personalization (and behavioral targeting). This isn't necessarily a contradiction or paradox in the abstract, but it is when you consider that the most popular search engine is moving aggressively in a direction most people say they don't want search to go. Here's our earlier coverage of the survey: Pew Repo [...]

Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion

Mar 9, 2012 at 10:00am ET by Danny Sullivan

Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don't care. They view personalized search as a "bad thing," a new survey finds. Nearly three-quarters also view gathering data to personalize results to be a privacy invasion. The findings come out of a survey from the Pew Internet & American Life Project. Around 2,000 adults in the US were questioned between January 20 and February 19 of this year as part of a wide-ranging poll about search engine use, though fewer may have answered particular questions. Personalized Sea [...]

Google’s Results Get More Personal With “Search Plus Your World”

Jan 10, 2012 at 9:30am ET by Danny Sullivan

Google's search results are undergoing their most radical transformation ever, as a new "Search Plus Your World" format begins rolling out today. It finds both content that's been shared with you privately along with matches from the public web, all mixed into a single set of listings. The change is live now, though not everyone will see it until it fully launches over the next few days. It's only for those signed-in to Google.com and searching in English. You'll know when it happens, because Google will alert you with a message like this above your search results: The new system will [...]

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