Google: Google Posts
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What Is Google Posts?
Google Posts is an experimental feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names.
Google Posts isn’t the official name of this service. As of March 2016, Google hadn’t given the feature a name. That’s what Search Engine Land calls it, based on the language that Google itself uses on the Google Post home page.
Google Posts were first launched in January 2016 for US presidential candidates to use, with the posts appearing in a card-like format that Search Engine Land has dubbed “Candidate Cards.”
In March 2016, Google Posts were extended for use by businesses, again with a card-like format showing at the top of search results. These “Business Cards,” as Search Engine Land calls them, were only offered to a tiny number of local businesses.
The number of individuals and businesses able to use Google Posts is likely to expand in the near future. As of March 2016, the Google Posts home page was promising this:
Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.
The home page also offers a waiting list where those who want to make use of the new posts can apply. There’s no guarantee of being accepted or when waitlist applications will be processed.
There’s no way to access actual Google Posts from the Google Posts home page. These only appear within search results, when triggered by searching by name for people and businesses approved to use the system. There’s also no way to see all the posts that a particular person or business has posted. Posts might also disappear over time, as has been the case with some US presidential candidates.
For more about Google Posts, see our past coverage below.
Business cards, candidate cards, presidential election cards and now cricket player cards are the latest supported in Google...
Experimental feature allows local businesses to promote specific content, which can be shared directly from the "card...
A local business has been spotted using the equivalent of Candidate Cards to add content directly into Google's search...
An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google's search results turned into a...
Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an...