Google Closes The Presses On Print Ads

Google announced that they will be closing down their Print Ads initiative. Google will no longer take new ads of February 28th and will close down the whole product offering on March 31st. Google said they are discontinuing this service because "the current Print Ads product is not the right solution." Google has been testing newspaper ads since 2006. In early 2007, Google called this service a success and soon expanded it in July of 2007. This news is not all that surprising, being that Google has recently cut video uploads, notebook, catalog search, dodgeball and Jaiku, plus jobs a [...]

Google Pitches Media Buying “Dashboard” To Skeptical Ad Agencies

Many people think that Google is a search engine. That's true, but it's only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into AdWords. And last Thursday Google's Tim Armstrong outlined a provocative and much larger vision for the company that would incorporate it more centrally into major ad agencies' media buying and planning processes. Armstrong, who is President, Advertising and Commerce for Google in North Amer [...]

Google’s New Media Advertising: Get Hip or Get Left Behind

Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has been that search (or PPC) advertising is inherently better than the traditional advertising media: print, radio and TV. PPC advertising has been trouncing traditional media due largely to the fact that efficiency and accountability are "built in." The auction model (almost) guarantees that ad spending will be no higher than necessary to remain competitive. But it’s the built-in accountability – the ability to monitor and adjust for optimal ROI [...]

Google Offering Print Ads To More Advertisers & Papers

Google announced that they have expanded their Print Ads program both on the advertiser and publisher side. They have expanded their newspaper base from 50 papers now to 225 newspapers representing 32 of the top 35 DMAs and a combined circulation of almost 30 million, according to Google. Plus, Google has expanded the number of advertisers who can use print ads within AdWords. How To Set Up Google Print Ads, that I wrote this morning at Search Engine Roundtable, shows how many advertisers are now seeing that they can set up print ads within their campaigns. From the press release: "We ar [...]

Google Print & Radio Ads A Success All Around

Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google's Print Ads and Google's Audio Ads. On the print side, the article shares quotes from the New York Times claiming Google Print ads have "worked" and that they have generated "incremental revenue from an advertiser base that we don't usually get revenue from." The Seattle Times has told Advertising Age that they have "produced six-figure incremental ad revenue" from this program. Also, we have quotes from small business that have cl [...]

First Results Of Google’s Newspaper Ad Test Published

Jeremy Mayes has posted the first seen results of the Google newspaper ad test that we have been tracking. He noted about 1,000 visitors came from the ad, which generated 70% less page views than the PPC counterpart, 30% less time spent on the site than the PPC counterpart, but the registration rate (his goal) was about the same as the PPC counterpart. Overall, he said the test showed "potential" for the program. To view his ad, see this PDF and look at the lower right hand side of the Chicago Tribune page, the Chef ad. [...]

Google Pushes Forward With Newspaper Ads

Google Set To Expand Newspaper Ad Program at the Washington Post reports that Google's newspaper tests were a success according to the company. They want to expand the tests in the coming months. The pilot results were triple in volume of ads sold, compared to what they expected. FYI, the first ad test was deemed unsuccessful. [...]

Google Advertisers Take On Audio & Print Ads

A Wall Street Journal article named Google Tests New Ad Offerings -- But Will Advertisers Follow? looks at various types of advertisers reactions to Google's efforts to expand to print and audio ads. I'll put out some quotes for you on this: The success of Google's efforts to persuade Mr. Cohen and his counterparts [Google AdWords Advertisers] to shift more ad dollars to its new offerings are crucial to the company's success in expanding beyond advertising linked to Web-search results. It's not just big marketers who need to be persuaded -- the company will be focusing a good part of its att [...]

Google Newspaper Ads Run Again

PPC Discussion updates us that his newspaper ad that Google is testing with him and hundreds of other advertisers is currently running now in 78 27 newspapers. The test run of Google Print Ads is between the dates of 11/29/06 and 12/21/06, and the ads are to be placed in newspapers such as Chicago Tribune, Boston Herald, Houston Chronicle, Miami Herald, and many others. PPC Discussions said he would share the results of the test newspaper ad run with us, so I will track it and let you know what he reports. Here is a copy of the email Google sent him: "Congratulations! Your ad has been sele [...]

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