Real-Time Product Inventory Site Milo Hits 1M Uniques
Dec 9, 2009 at 4:01pm ET by Greg Sterling
Milo.com has undertaken a most ambitious project -- to be the Google of local product inventory data. The site, which just announced it has come out of beta with 1 million monthly users, is trying to create a massive database of real-time inventory from local (mostly big box) stores. Right now the site offers live inventory information for roughly 1.5 million products. The site likens itself to Kayak in many respects, in terms of the capacity to filter by brand, stores, ratings, and other features.
There are several others in this "real-time inventory" segement, and others that have tri [...]
Filed in: Google: Maps & Local, Google: Mobile, Google: Product Search, Search Engines: Shopping Search Engines
Two Essential Search Channels To Boost Holiday Sales
Nov 30, 2009 at 7:00am ET by Adam Audette
Here are a couple important areas for Industrial Strength search marketers to focus on right now, both of which are feed-based: Google Product Search and Yahoo! Paid Inclusion. Below I outline why these channels matter more than ever this holiday season, and how they can help you capture substantial traffic and sales. Google Product Search is particularly important this year—actually essential for ecommerce sites—as the shopping season gets underway. If you're not yet leveraging it, get a strategy together fast. Meanwhile it's time to grab some loot off a sinking ship—and the [...]
Filed in: Google: Product Search, Industrial Strength, Search Engines: Shopping Search Engines
Google Product Search Gets Review Summaries & Big Picture “Gallery” View
Nov 23, 2009 at 3:00pm ET by Danny Sullivan
Google Product Search is rolling out three new features today, a new shopping "OneBox" that features popular products in certain categories of searches, a summary of product reviews and a "gallery" view option of products.
Popular Products OneBox
In the "normal" shopping OneBox, Google lists a variety of products along with an estimated price and number of stories it sees the product sold as, as you can see in the example for "digital cameras" below:
That search shows five different camera models. A new experimental box is being tested where fewer products are listed, such [...]
Filed in: Google: Product Search, Top News
Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines?
Nov 16, 2009 at 1:35pm ET by Danny Sullivan
Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it's come back from the most unlikeliest of sources: Google. Below, a look at the experiment plus reexamining the FTC's guidelines about disclosing paid ads. Does saying "Promoted Videos" on YouTube rather than "Sponsored Videos" meet these?
For those unfamiliar with paid inclusion, it is where advertisers pay to have their listings included within editorial results, rather than being listed separately from them as paid placement search ads. In paid inclusion, there's also no guarantee that th [...]
Filed in: Google: AdWords, Google: Business Issues, Google: Product Search, Google: User Interface, Google: YouTube & Video, Legal: General, Top News
Google Launches Merchant Center For Google Base Users
Sep 29, 2009 at 10:30am ET by Barry Schwartz
The Google Base blog announced the launch of the new Google Merchant Center. This is the location for you to "upload your feeds, check on the status of your items, and get information on the performance of your listings."
The Merchant Center is replacing Google Base for those who submit products to Google. This new portal is designed around product listings and submitting data for product listings. Transitioning between Google Base and Merchant Center should be very easy, Google said they would automatically show your existing data feeds, items, FTP settings and other data in the new [...]
Filed in: Google: Base, Google: Product Search
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